{"id":162230,"date":"2025-08-12T02:28:25","date_gmt":"2025-08-12T02:28:25","guid":{"rendered":"https:\/\/teknomers.com\/en\/tell-your-customers-to-quickly-buy-competition-cars\/"},"modified":"2025-08-12T02:28:26","modified_gmt":"2025-08-12T02:28:26","slug":"tell-your-customers-to-quickly-buy-competition-cars","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/tell-your-customers-to-quickly-buy-competition-cars\/","title":{"rendered":"Tell your customers to quickly buy competition cars!"},"content":{"rendered":"\n

Xiaomi has taken the automotive world by storm, amassing \u00a0240,000 orders\u00a0 for its new \u00a0Yu7 electric SUV\u00a0 within an astonishing \u00a018 hours\u00a0. As anticipation builds, potential buyers now face a \u00a0waiting period\u00a0 stretching up to \u00a014 months\u00a0 for the base model. In a move that has caught many off guard, Lei Jun, the \u00a0founder and CEO\u00a0 of Xiaomi, has advised customers eager for quick delivery to consider rival brands. This unexpected recommendation has sparked discussions about consumer behavior and corporate practices in the rapidly evolving electric vehicle (EV) industry. Lei\u2019s statement was first reported by Bloomberg<\/em><\/a>.<\/p>\n

<\/p>\n

The current market dynamics lend an absurd twist to the situation; buyers are finding \u00a0second-hand Yu7s\u00a0 priced higher than new ones, echoing scenarios witnessed in tech product launches, such as the \u00a0PlayStation 5\u00a0. High demand coupled with low availability is creating a paradox for consumers.<\/p>\n

<\/p>\n

Why This Matters<\/h2>\n

Lei Jun\u2019s unusual advice represents a radical shift in marketing strategy. Traditionally, brand loyalty is sacrosanct in China, making his suggestion to pursue competition products\u2014a direct competitor such as \u00a0Tesla\u00a0\u2014particularly bold. “If you need to buy a car soon, other electrical models produced in China are quite good,” said Lei in a post on Weibo<\/a>. He specifically recommended three viable alternatives:<\/p>\n

<\/p>\n

    \n
  1. Xpeng G7.<\/li>\n
  2. Li Auto i8<\/a>.<\/li>\n
  3. Tesla Model Y.<\/li>\n<\/ol>\n
    \n
    \n
    \n
    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

    The Current Context<\/h2>\n

    Xiaomi recently completed the second phase of its \u00a0Beijing factory\u00a0, yet productivity remains constrained. New production lines are slow to ramp up, needing \u00a0two months\u00a0 to reach a capacity of \u00a010,000 units\u00a0 per month and \u00a0five months\u00a0 to hit \u00a020,000\u00a0. Currently, Xiaomi manages to deliver only \u00a01,590 YU7 units\u00a0 weekly.<\/p>\n

    <\/p>\n

    With a base price set at \u00a0253,500 yuan\u00a0 (approximately \u00a030,300 euros\u00a0), the YU7 boasts impressive features, including a \u00a0range\u00a0 of \u00a0835 kilometers\u00a0 and the ability to achieve \u00a080% charge\u00a0 in just \u00a013 minutes\u00a0. The result is an insatiable demand that the company is struggling to meet.<\/p>\n

    <\/p>\n

    Implications of Lei Jun’s Recommendation<\/h2>\n

    Lei Jun\u2019s transparent approach and acknowledgment of production limitations could signal a new era of honesty in \u00a0automotive marketing\u00a0. By openly suggesting alternatives, he cultivates a sense of \u00a0trustworthiness\u00a0 and \u00a0authenticity\u00a0, qualities that may resonate with consumers who are increasingly skeptical of corporate promises.<\/p>\n

    <\/p>\n

    In Chinese business culture, where \u00a0Mianzi\u00a0 (reputation and social prestige) is paramount, admitting shortcomings is a courageous\u2014and potentially strategic\u2014move. Lei Jun seems to believe that this radical honesty may resonate more with consumers than the typical promises of quick delivery often found in the industry.<\/p>\n

    <\/p>\n