{"id":159196,"date":"2025-07-29T22:52:48","date_gmt":"2025-07-29T22:52:48","guid":{"rendered":"https:\/\/teknomers.com\/en\/the-tariffs-are-impacting-everything-is-that-accurate-who-are-the-winners-and-losers-in-this-new-landscape\/"},"modified":"2025-07-29T22:52:50","modified_gmt":"2025-07-29T22:52:50","slug":"the-tariffs-are-impacting-everything-is-that-accurate-who-are-the-winners-and-losers-in-this-new-landscape","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/the-tariffs-are-impacting-everything-is-that-accurate-who-are-the-winners-and-losers-in-this-new-landscape\/","title":{"rendered":"The tariffs are impacting everything… Is that accurate? Who are the winners and losers in this new landscape?"},"content":{"rendered":"\n
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Updated <\/span>

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On July 12, President Trump<\/strong> sent a letter to the EU proposing a \u00a030% tariff\u00a0 on products entering the United States. The August 1 deadline leaves some room for negotiations, but time is undeniably limited. If these tariffs are implemented, the negotiations will likely continue, aiming for a resolution sooner rather than later. However, the \u00a0impact\u00a0 of these tariffs will vary across different sectors, necessitating preparedness. Generally, the \u00a0services sector\u00a0 tends to be less affected compared to \u00a0manufacturing\u00a0. The consequent implications will be more pronounced in sectors heavily reliant on domestic suppliers. Thus, it’s important to identify potential \u00a0winners\u00a0 and \u00a0losers\u00a0 in this evolving economic landscape.<\/p>\n

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Starting with \u00a0consumer goods\u00a0, \u00a0luxury companies\u00a0 are likely to be the least affected. Their high margins and robust pricing power make them less vulnerable. However, they may face \u00a0indirect effects\u00a0 such as changing \u00a0consumer sentiment\u00a0. Another sector that has been under scrutiny is \u00a0pharmaceuticals\u00a0, which currently avoid tariffs, but face a looming \u00a0threat\u00a0. According to President Trump, these tariffs may be introduced within \u00a01 to 1.5 years\u00a0, ostensibly to incentivize large pharmaceuticals to relocate production to the U.S. The uncertainty caused by these rumors has led many investors to withdraw from these companies, reflecting a sentiment that the \u00a0commercial risk\u00a0 is already factored into current valuations, albeit some volatility remains likely.<\/p>\n

The \u00a0industrial sector\u00a0, a key priority for major fiscal projects in Europe, could face challenges as well. However, it typically boasts more localized production and higher pricing power. Additionally, many companies in this sector have established tariffs and enjoy significant market leverage. Consequently, the major risk for European industrial firms, particularly in the automotive sector, revolves around diminishing global economic forecasts, which could hinder customer decision-making processes and weaken \u00a0order reception\u00a0. Industries that are linked to secular growth factors like \u00a0electrification\u00a0 are expected to be better positioned against these uncertainties. In summary, while the final stance on tariffs remains uncertain, it’s evident that many firms are preparing for the worst-case scenario.<\/p>\n

Bad Times for the European Automobile Industry<\/h2>\n

The \u00a0European automobile industry\u00a0 has been navigating a crisis even before Trump’s recent announcements. Factors such as \u00a0supply chain disruptions\u00a0, slowing \u00a0electric vehicle\u00a0 adoption rates in both the U.S. and Europe due to reduced government subsidies, and intensifying competition from China have compelled many companies to reassess their profit projections. The prospect of additional tariffs adds yet another layer of risk for the European automotive sector. Notably, the industry has developed a globally diversified production infrastructure with supply chains spanning multiple countries.<\/p>\n

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Within this industry, companies producing \u00a0mid-range cars\u00a0 entirely in Europe may become the most impacted by these tariffs. In contrast, firms with significant production in the U.S. or focusing on the luxury segment\u2014who can pass on tariff-related costs to consumers\u2014are less likely to suffer immediate financial repercussions. Overall, while there are optimistic forecasts for a \u00a0cyclical recovery\u00a0 in Europe over the next two years, this positive outlook might not be enough to alleviate the pressures on car manufacturers currently undergoing substantial restructuring efforts.<\/p>\n

*Rosa Duce is Chief Investment Officer of Deutsche Bank in Spain.<\/i><\/p>\n

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General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Updated Wednesday, July 30, 2025 – 00:00 On July 12, President Trump sent a letter to the EU proposing a \u00a030% tariff\u00a0 on products entering the United States. The August 1 deadline leaves some room for negotiations, but time is undeniably limited. If these tariffs are implemented, the negotiations will likely continue, aiming for a […]<\/p>\n","protected":false},"author":1,"featured_media":159197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23832],"tags":[37903,38467,39746,26311,9467,8558,20591,551],"class_list":["post-159196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-accurate","tag-economy-savings-and-consume","tag-everything","tag-impacting","tag-landscape","tag-losers","tag-tariffs","tag-winners"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/159196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=159196"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/159196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/159197"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=159196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=159196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=159196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}