{"id":157737,"date":"2025-07-23T15:49:08","date_gmt":"2025-07-23T15:49:08","guid":{"rendered":"https:\/\/teknomers.com\/en\/multiply-group-acquires-68-of-tendam-the-owner-of-cortefiel-womens-secret-and-springfield\/"},"modified":"2025-07-23T15:49:08","modified_gmt":"2025-07-23T15:49:08","slug":"multiply-group-acquires-68-of-tendam-the-owner-of-cortefiel-womens-secret-and-springfield","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/multiply-group-acquires-68-of-tendam-the-owner-of-cortefiel-womens-secret-and-springfield\/","title":{"rendered":"Multiply Group acquires 68% of Tendam, the owner of Cortefiel, Women’s Secret, and Springfield."},"content":{"rendered":"\n
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The Emirati investment firm Multiply Group<\/strong>, controlled by the royal family of Abu Dhabi, has recently made headlines following its acquisition of a 67.91% stake in Tendam<\/strong>, the well-known Spanish textile group. Tendam is the parent company of popular brands such as Cortefiel<\/strong>, Springfield<\/strong>, Pedro del Hierro<\/strong>, and Women’Secret<\/strong>. This monumental transaction, valued at approximately 1.3 billion euros<\/strong>, signifies Multiply’s first major venture into the European fashion and distribution sector, involving an investment of around 883 million euros<\/strong> for the acquired stake.<\/p>\n

As a result of this procurement, Multiply Group becomes the majority stakeholder of Castellano Investments<\/strong>, which is the parent company of Tendam Brands. The previous stakeholders, investment firms CVC and PAI Partners, who previously held a 50% stake in the company, will now retain a joint minority share of 32%, through their subsidiaries Llano Holdings and Arcadian Investments.<\/p>\n

This acquisition, announced in February and officially closed in Madrid recently, marks a significant turn for Multiply Group. Until now, the investment group’s focus has largely been on energy, mobility, media, and well-being sectors. With this new acquisition, Multiply plans to harness the potential of Tendam to expand its footprint in the retail and fashion industries<\/strong>. Furthermore, the group aims to boost growth through internal development and additional acquisitions in regions including Europe, Latin America, and the Middle East<\/strong>.<\/p>\n

A pivotal element of Multiply’s strategy is to integrate advanced artificial intelligence<\/strong> across all business operations, from supply chain management to enhancing client experiences. This aims to leverage Tendam’s existing digital framework effectively. Alongside utilizing AI, Multiply also plans to support Tendam in pursuing strategic mergers and acquisitions, thereby diversifying its brand portfolio and product categories.<\/p>\n

According to Samia Bouazza<\/strong>, CEO of Multiply Group, \u201cThis acquisition signals our strategic entry into the retail and fashion sector. By gaining control of a leading omnichannel platform, we\u2019re investing in a future-oriented, highly profitable business model, backed by an exceptional management team.\u201d Bouazza further emphasized the importance of their existing expertise in achieving synergies, accelerating growth, and creating lasting value for shareholders.<\/p>\n

On the other hand, Joaqu\u00edn Miquel<\/strong>, President and CEO of Tendam, expressed optimism about this new chapter. \u201cToday we embark on a transformative journey. Together, with our shareholders and management team, we\u2019ll fully unlock Tendam’s potential by extending our brands into new formats, markets, and channels. This will be complemented by leveraging artificial intelligence and digital technologies to drive growth and profitability, ultimately creating a unique and differentiated omnichannel fashion ecosystem.\u201d<\/p>\n

This acquisition not only underpins Multiply Group’s commitment to diversifying its portfolio but also reflects a growing trend of investment firms recognizing the potential of the retail and fashion sectors. As consumer expectations evolve, the need for companies to integrate advanced technology in operations becomes more critical, positioning firms like Multiply Group to capitalize on emerging trends.<\/p>\n

With plans to scale operations, enhance visibility, and integrate technological advancements, this merger represents a significant shift in how the retail fashion industry may operate in the future. By harnessing the power of digital technology and integrating artificial intelligence, the new structure of Tendam will likely see an evolution that aligns more closely with modern consumer demands and market dynamics.<\/p>\n

As this story continues to unfold, industry experts will be watching closely to see how Multiply Group strategically leverages Tendam’s resources to expand its brand portfolio and redefine the shopping experience.<\/p>\n<\/p><\/div>\n<\/div>\n


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General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Updated Wednesday, July 23, 2025 – 17:26 The Emirati investment firm Multiply Group, controlled by the royal family of Abu Dhabi, has recently made headlines following its acquisition of a 67.91% stake in Tendam, the well-known Spanish textile group. Tendam is the parent company of popular brands such as Cortefiel, Springfield, Pedro del Hierro, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23832],"tags":[20331,39401,38033,2205,18331,2014,1448,25417,39400,1519],"class_list":["post-157737","post","type-post","status-publish","format-standard","hentry","category-finance","tag-acquires","tag-cortefiel","tag-economy-companies","tag-group","tag-multiply","tag-owner","tag-secret","tag-springfield","tag-tendam","tag-womens"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/157737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=157737"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/157737\/revisions"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=157737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=157737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=157737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}