{"id":156832,"date":"2025-07-19T15:49:45","date_gmt":"2025-07-19T15:49:45","guid":{"rendered":"https:\/\/teknomers.com\/en\/if-the-question-is-how-long-the-tv-in-our-living-room-will-last-the-market-is-very-clear-until-we-are\/"},"modified":"2025-07-19T15:49:46","modified_gmt":"2025-07-19T15:49:46","slug":"if-the-question-is-how-long-the-tv-in-our-living-room-will-last-the-market-is-very-clear-until-we-are","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/if-the-question-is-how-long-the-tv-in-our-living-room-will-last-the-market-is-very-clear-until-we-are\/","title":{"rendered":"If the question is how long the TV in our living room will last, the market is very clear: until we are&#8230;"},"content":{"rendered":"\n<p>The \u00a0evolution of television sizes\u00a0 has been nothing short of remarkable over the past decade. Just as smartphone screens have expanded, so too have televisions, inviting the perennial question: how big is too big? The reality is that while smartphones face limitations of handling and portability, televisions are constrained by the space available in our living rooms.<\/p>\n<p><!-- BREAK 1 --> <\/p>\n<p><strong>The market speaks clearly.<\/strong> Recent data from GFK reveals a striking trend: on average, television sizes in Europe have grown by \u00a01.2 inches\u00a0 per year. From an average of \u00a032 inches\u00a0 in 2010, this figure is projected to reach approximately \u00a050 inches\u00a0 by 2024. Samsung has indicated that the average size has already surged to \u00a055 inches\u00a0 in 2023, with expectations that by 2025, the standard size could be \u00a065 inches\u00a0. Such trends unequivocally highlight consumer preferences leaning toward larger screens.<\/p>\n<p><!-- BREAK 2 --><\/p>\n<div class=\"video-boost-container article-asset-normal\">\n    <span class=\"video-boost-title\">Thus Samsung earns: the secret is on the iPhone<\/span>\n<\/div>\n<p>Counterpoint Research has provided compelling insights into the television market&#8217;s rapid expansion. In Q1 of 2025, televisions measuring \u00a075 inches or more\u00a0 experienced a stunning growth of \u00a079%\u00a0 compared to the same period in 2024. Revenue has also spiked by \u00a059%\u00a0, highlighting that a growing number of consumers are opting for larger displays.<\/p>\n<p><!-- BREAK 3 -->  <\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n<p>        <span>The trend is clear for 15 years: televisions grow by 1.2 inches a year. Source: GFK<\/span>\n    <\/div>\n<\/div>\n<p>Interestingly, while the demand for larger televisions rises, the average price for these items is seeing a \u00a0decline\u00a0. Despite the escalating sales of \u00a0giant displays\u00a0, revenue growth hasn&#8217;t kept pace. According to DSCC data, televisions surpassing \u00a080 inches\u00a0 have seen an impressive growth of \u00a029%\u00a0 year-on-year in Q2 of 2024.<br \/>\n<!-- BREAK 4 --><\/p>\n<p><strong>Samsung&#8217;s foresight is commendable.<\/strong> Back in 2018, the company commissioned an Ipsos study that revealed intriguing insights about Spanish households. Surprisingly, \u00a087%\u00a0 of them could accommodate an \u00a082-inch\u00a0 television\u2014making the minimal recommended viewing distance for this size a key factor for consideration. The findings also illustrated potential consumer ignorance regarding the scalability of television sizes within their living spaces.<\/p>\n<p>The survey results unveiled some startling truths:<\/p>\n<ul>\n<li>\u00a070%\u00a0 of television buyers expressed interest in purchasing larger models, even though \u00a070%\u00a0 currently only own sets below \u00a050 inches\u00a0.<\/li>\n<li>The predominant barriers hindering larger TV purchases were identified as: \u00a050%\u00a0 citing \u00a0space\u00a0, \u00a039%\u00a0 citing \u00a0price\u00a0, and \u00a016%\u00a0 concerned about \u00a0viewing distance\u00a0.<\/li>\n<\/ul>\n<p><strong>Television prices are plummeting.<\/strong> If history teaches us anything in technology, it is that innovation does typically drive up costs. However, \u00a0Smart TVs\u00a0 have bucked this trend. The introduction of \u00a0&#8220;mother crystals&#8221;\u00a0 and other advancements has allowed manufacturers to lower prices significantly. A compelling example is Telly, offering a free television model funded through advertisements displayed on a secondary screen.<\/p>\n<p><!-- BREAK 6 --> <\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n            <img loading=\"lazy\" decoding=\"async\" alt=\"Optimal TV size based on viewing distance\" width=\"375\" height=\"142\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/07\/1752940185_195_If-the-question-is-how-long-the-TV-in-our.jpeg\"\/>\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p>Previously, Juergen Boyny from GFK noted that a \u00a075-77 inch\u00a0 screen size could be the upper limit for mainstream consumers. Recent data, however, contradicts this notion, indicating growing acceptance for larger models.<\/p>\n<p><!-- BREAK 7 --><\/p>\n<p>According to Counterpoint, TV buyers in the \u00a0European Union\u00a0 spend an average of \u00a0\u20ac536\u00a0 on their televisions. This contrasts sharply with \u00a0\u20ac20,000\u00a0 for a \u00a077-inch\u00a0 model recorded less than a decade ago. Exceptional deals can now be found, with \u00a0Walmart\u00a0 offering \u00a085-inch\u00a0 models for under \u00a0$600\u00a0.<\/p>\n<p><!-- BREAK 8 --><\/p>\n<div class=\"article-asset-summary article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n<p>As we consider \u00a0optimal TV size\u00a0, it\u2019s clear that size limitations prompted analysts to predict that \u00a075-inch\u00a0 models would fall into a niche category. Reality, however, tells a different story.<\/p>\n<\/p><\/div>\n<\/div>\n<p><strong>The Chinese brands are thriving.<\/strong> Notably, \u00a0TCL\u00a0 and \u00a0Hisense\u00a0 stand out as leading players in the television market. Recent data indicates that these brands are outpacing \u00a0LG\u00a0 in the premium television sector. Furthermore, although Samsung maintains a \u00a016% market share\u00a0, TCL, Hisense, and even \u00a0Xiaomi\u00a0 are closing in rapidly.<\/p>\n<p><!-- BREAK 9 --><\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n        <img alt=\"TV market share\" class=\"centro_sinmarco\" height=\"984\" width=\"1200\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/07\/1752940185_265_If-the-question-is-how-long-the-TV-in-our.jpeg\" alt=\"TV market share\"\/>\n    <\/div>\n<\/div>\n<p>TCL&#8217;s aggressive positioning in the large TV market\u2014offering a range of \u00a0MINI-LED\u00a0 and \u00a0LCD\u00a0 models upwards of \u00a098 inches\u00a0\u2014highlights its evolution from a budget option to a formidable competitor in \u00a0premium markets\u00a0. The brand continuously innovates to democratize the technology, making it accessible to a broader audience.<\/p>\n<p><!-- BREAK 10 --> <\/p>\n<p><strong>Innovation drives competition.<\/strong> By unveiling new technologies, both brands aim to provide products that are not only impressive in size but also economically feasible. The shift towards \u00a0MINI-LED\u00a0 technologies signifies an ongoing market transformation where more affordable options are continuously rising.<\/p>\n<p><strong>The landscape of consumer preferences.<\/strong> As consumer desires evolve alongside technology, larger televisions are a growing ideal for many households. However, preferences play a crucial role. Even if consumers can afford larger models, size and impact on living spaces can deter them. Alternatives, like \u00a0virtual reality cinema\u00a0, offer immersive experiences without needing a colossal television screen.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/teknomers.com\/category\/general\/\" rel=\"dofollow\">General News &#8211; 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u00a0evolution of television sizes\u00a0 has been nothing short of remarkable over the past decade. Just as smartphone screens have expanded, so too have televisions, inviting the perennial question: how big is too big? The reality is that while smartphones face limitations of handling and portability, televisions are constrained by the space available in our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":156833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[39166,908,6473,395,1857,4812,1729],"class_list":["post-156832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-are","tag-clear","tag-living","tag-long","tag-market","tag-question","tag-room"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/156832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=156832"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/156832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/156833"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=156832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=156832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=156832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}