{"id":155640,"date":"2025-07-14T12:58:44","date_gmt":"2025-07-14T12:58:44","guid":{"rendered":"https:\/\/teknomers.com\/en\/spains-current-fascination-with-programs-like-ot-operacion-triunfo-and-big-brother-can-be-attributed-to-one-man-toni-cruz\/"},"modified":"2025-07-14T12:58:46","modified_gmt":"2025-07-14T12:58:46","slug":"spains-current-fascination-with-programs-like-ot-operacion-triunfo-and-big-brother-can-be-attributed-to-one-man-toni-cruz","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/spains-current-fascination-with-programs-like-ot-operacion-triunfo-and-big-brother-can-be-attributed-to-one-man-toni-cruz\/","title":{"rendered":"Spain&#8217;s current fascination with programs like &#8216;OT&#8217; (Operaci\u00f3n Triunfo) and &#8216;Big Brother&#8217; can be attributed to one man: Toni Cruz."},"content":{"rendered":"\n<p>The death of \u00a0Toni Cruz\u00a0 last Friday at the age of 78 serves as a poignant reminder of the shifting landscape of the \u00a0television industry\u00a0. It underscores the fact that many architects of television as we know it\u2014particularly those who shaped the formative years of private broadcasting\u2014are now retiring or passing away. Although Cruz had not been in front of the camera for quite some time, his role has been pivotal in crafting some of the greatest successes in modern Spanish television.<\/p>\n<p><!-- BREAK 1 --> <\/p>\n<p><strong>Great successes.<\/strong> The production company \u00a0Gestmusic\u00a0, co-founded by Cruz, collaborated with both public and private channels to launch hit programs like \u00a0&#8216;Operaci\u00f3n Triunfo&#8217;\u00a0, \u00a0&#8216;Gran Hermano&#8217;\u00a0 (Big Brother), and \u00a0&#8216;Cr\u00f3nicas Marcianas&#8217;\u00a0. Each of these programs played an essential role in laying the foundation of the television landscape in Spain. It&#8217;s hard to overstate the significance of these formats: our first <em>talent show<\/em>, our first <em>reality show<\/em>, and a unique program that captivated audiences at seemingly impossible time slots.<\/p>\n<p><!-- BREAK 2 --><\/p>\n<p>But the story didn&#8217;t end there. Over time, Gestmusic churned out variants of these groundbreaking formats, delivering hits like \u00a0&#8216;Lluvia de Estrellas&#8217;\u00a0, \u00a0&#8216;Tu cara me suena&#8217;\u00a0, \u00a0&#8216;\u00a1Ahora caigo!&#8217;\u00a0, \u00a0&#8216;\u00a1No te r\u00edas, que es peor!&#8217;\u00a0, and \u00a0&#8216;\u00a1Mira qui\u00e9n baila!&#8217;\u00a0. In 2017, Cruz and his partner \u00a0Josep Maria Mainat\u00a0 sold their stake in Gestmusic to \u00a0Endemol\u00a0, a powerhouse in the audiovisual industry.<\/p>\n<p><!-- BREAK 3 -->  <\/p>\n<p><strong>The Baron of Bidet.<\/strong> For many, Toni Cruz became a household name in the late 1960s and continued to be influential through the 1980s as part of the \u00a0trio\u00a0 that included Josep Maria Mainat and \u00a0Miquel \u00c0ngel Pasqual\u00a0. Together, they co-created successful television programs such as \u00a0&#8216;No passa res&#8217;\u00a0 (TV3) and \u00a0&#8216;Tariro tariro&#8217;\u00a0 (TVE), which gave them keen insight into the inner workings of television production. The next logical step for Cruz and his team was to create their own production company.<\/p>\n<p><!-- BREAK 4 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\"><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><strong>Gestmusic emerges.<\/strong> In 1987, as the musical group \u00a0Trinca\u00a0 released its final album, \u00a0&#8216;Marro!&#8217;\u00a0, it also launched the production company \u00a0Gestmusic\u00a0. This foundation coincided with the advent of private televisions, which contributed to the \u00a0massification\u00a0 of regional and local media. Gestmusic&#8217;s success skyrocketed when Pasqual, dealing with health issues, sold his share of the company to \u00a0Endemol\u00a0, known for creating the original \u00a0&#8216;Big Brother&#8217;\u00a0 format.<\/p>\n<p><!-- BREAK 5 --><\/p>\n<p><strong>Two rode together.<\/strong> In a relatively brief period, two significant names in the Spanish television industry have exited the scene\u2014each having played a crucial role in defining the tone and style of mass television during the 21st century. Almost three years ago, \u00a0Paolo Vasile\u00a0, the former CEO of Mediaset, stepped down. Without Vasile, we wouldn\u2019t have seen the emergence of influential formats like \u00a0&#8216;S\u00e1lvame&#8217;\u00a0, which also included programs produced by Cruz, such as \u00a0&#8216;Gran Hermano&#8217;\u00a0.<\/p>\n<p><!-- BREAK 6 --> <\/p>\n<p>Between them, Cruz and Vasile contributed to forming a substantial array of impactful content in Spain over recent decades. The success of programs like \u00a0&#8216;Operaci\u00f3n Triunfo&#8217;\u00a0 and \u00a0&#8216;Gran Hermano&#8217;\u00a0 is undeniable, but their creative influence persists in today\u2019s most popular shows.<\/p>\n<p><!-- BREAK 7 --><\/p>\n<p><strong>The legacy.<\/strong> A prime example is \u00a0&#8216;Tu cara me suena&#8217;\u00a0, which has reached an audience share of 25.1%\u2014taking cues from the format of \u00a0&#8216;Operaci\u00f3n Triunfo&#8217;\u00a0. This show emphasizes talent with well-known contestants, thus making it a significant contender in the current media landscape. Similarly, Gestmusic\u2019s influence can be traced back to the chaotic but engaging format of \u00a0&#8216;Gran Hermano&#8217;\u00a0, exemplified initially through \u00a0&#8216;Hotel Glam&#8217;\u00a0 featuring celebrities.<\/p>\n<p><!-- BREAK 8 --><\/p>\n<p><strong>Martian Chronicles live on.<\/strong> Furthermore, the carefully curated blend of order and chaos present in \u00a0&#8216;Cr\u00f3nicas Marcianas&#8217;\u00a0 continues to resurface in modern-day formats like \u00a0&#8216;El Hormiguero&#8217;\u00a0, which shares a segment of its production team with the now-iconic Sarda show. Moreover, \u00a0&#8216;S\u00e1lvame&#8217;\u00a0 and other pink information programs are essential in understanding the current television scene.<\/p>\n<p><!-- BREAK 9 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\">\n     <img loading=\"lazy\" decoding=\"async\" alt=\"The exception of 'El Hormiguero': no success program in the history of Spanish TV has lasted so long\" width=\"375\" height=\"142\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/07\/1752497924_236_Spains-current-fascination-with-programs-like-OT-Operacion-Triunfo-and.jpeg\"\/>\n   <\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><strong>So far, so close.<\/strong> The contributions of Gestmusic and Vasile have catalyzed some of the most successful moments in Spanish television history. It&#8217;s crucial to recognize that many current successful formats are merely adaptations of \u00a0&#8216;Gran Hermano&#8217;\u00a0 and \u00a0&#8216;Operaci\u00f3n Triunfo&#8217;\u00a0. The television industry has a long history of \u00a0cannibalizing\u00a0 its own hits, making Cruz&#8217;s influence all the more significant as we reflect on the journey that has led us to today&#8217;s media environment.<\/p>\n<p>As we bid farewell to Toni Cruz, it is essential to celebrate not just his achievements but also the legacy he leaves behind; it&#8217;s a legacy that will continue to shape television for years to come.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/teknomers.com\/category\/general\/\" rel=\"dofollow\">General News &#8211; 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The death of \u00a0Toni Cruz\u00a0 last Friday at the age of 78 serves as a poignant reminder of the shifting landscape of the \u00a0television industry\u00a0. It underscores the fact that many architects of television as we know it\u2014particularly those who shaped the formative years of private broadcasting\u2014are now retiring or passing away. Although Cruz had [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":155641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[38845,363,8460,27210,4233,32905,130,32678,13457,35145,7200,38844],"class_list":["post-155640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-attributed","tag-big","tag-brother","tag-cruz","tag-current","tag-fascination","tag-man","tag-operacion","tag-programs","tag-spains","tag-toni","tag-triunfo"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/155640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=155640"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/155640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/155641"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=155640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=155640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=155640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}