{"id":152010,"date":"2025-06-26T09:41:46","date_gmt":"2025-06-26T09:41:46","guid":{"rendered":"https:\/\/teknomers.com\/en\/t2o-has-taken-control-of-the-creative-agency-fly-me-to-the-moon-and-plans-to-increase-its-ebitda-by-33-this-year\/"},"modified":"2025-06-26T09:41:48","modified_gmt":"2025-06-26T09:41:48","slug":"t2o-has-taken-control-of-the-creative-agency-fly-me-to-the-moon-and-plans-to-increase-its-ebitda-by-33-this-year","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/t2o-has-taken-control-of-the-creative-agency-fly-me-to-the-moon-and-plans-to-increase-its-ebitda-by-33-this-year\/","title":{"rendered":"T2\u00f3 has taken control of the creative agency Fly Me to the Moon and plans to increase its EBITDA by 33% this year."},"content":{"rendered":"\n
\n
<\/picture><\/div>\n

The Growing Influence of T2\u00f3 One in the Creative Marketing Landscape<\/h2>\n

The Spanish firm T2\u00f3 One<\/strong>, known for its expertise in marketing<\/strong>, sales<\/strong>, and digital strategy<\/strong>, has made a significant move by acquiring a 51% stake<\/strong> in the renowned creative agency Fly Me to the Moon<\/strong>. This acquisition is poised to bolster T2\u00f3 One’s ambitions, predicting an increase in its gross exploitation result (EBITDA)<\/strong> to 20 million euros<\/strong> by the end of the fiscal year.<\/p>\n

Founded in 2006 by Berta Corrochano<\/strong> and Germ\u00e1n Herr\u00e1iz<\/strong>, Fly Me to the Moon has grown to become a key player in the Spanish creative scene, employing a dedicated team of around 60 professionals<\/strong>. In 2024, the agency reported a turnover<\/strong> of 7.5 million euros<\/strong> and an impressive EBITDA<\/strong> of 1.2 million euros<\/strong>, reflecting a healthy EBITDA margin of 16%<\/strong> on its income.<\/p>\n

Despite the significant investment, T2\u00f3 One has assured that Fly Me to the Moon will retain its brand identity, management structure, and autonomy within the T2\u00f3 One ecosystem. This strategic decision is aimed at maintaining the unique culture and operational practices that have defined Fly Me to the Moon’s success in the industry.<\/p>\n

T2\u00f3 One’s CEO and founder, \u00d3scar Alonso<\/strong>, emphasized the strategic importance of this acquisition. He remarked that the integration of Fly Me to the Moon will enrich T2\u00f3 One’s value proposition, allowing them to offer a more holistic vision<\/strong> of marketing solutions. By leveraging Fly Me to the Moon’s strategic creativity<\/strong> skills, T2\u00f3 One aims to provide integrated solutions that cover the entire marketing value chain<\/strong>.<\/p>\n

Clientele and Expertise: What Fly Me to the Moon Brings to the Table<\/h2>\n

Fly Me to the Moon has cultivated noteworthy partnerships with several big-name clients, including Axa<\/strong>, Radisson Hotel Group<\/strong>, Kaiku<\/strong>, Mahou San Miguel<\/strong>, and Amazon Prime Video<\/strong>. The agency has successfully designed and executed multiple integrated campaigns that resonate with a diverse audience.<\/p>\n

T2\u00f3 One’s statement highlighted the strategic value of Fly Me to the Moon’s offering, which encompasses a holistic approach<\/strong> to creativity. This approach combines elements of strategic conceptualization<\/strong>, audiovisual execution<\/strong>, and the development of omnichannel experiences<\/strong>. Such a methodology ensures that clients receive cohesive and impactful marketing campaigns that engage consumers across multiple platforms.<\/p>\n

Berta Corrochano has reiterated the agency\u2019s commitment to contributing value to their clients, with a focus on remaining increasingly relevant in a rapidly evolving market. \u201cOur priority is to continue delivering innovative solutions that not only meet but exceed client expectations,\u201d she said.<\/p>\n

On the other hand, Germ\u00e1n Herr\u00e1iz has commented on the opportunities presented by the integration with T2\u00f3 One. He stated that this partnership will enable them to incorporate advanced technology<\/strong> into their creative processes, preparing them for future challenges and opportunities. The fusion of creativity and technology is expected to create a robust framework for delivering cutting-edge solutions to clients.<\/p>\n

The Market Landscape and Future Directions<\/h2>\n

The marketing landscape is evolving at an unprecedented pace, and agencies must adapt to stay relevant. The rise of digital platforms, changing consumer behaviors, and the need for personalized content are all factors that contribute to this dynamic environment. As businesses compete for consumer attention, a holistic marketing strategy becomes indispensable for success.<\/p>\n

Through this acquisition, T2\u00f3 One aims to position itself as a leader in this evolving landscape. By offering a full suite of services, from strategic planning to execution, they hope to meet the ever-growing demands of their clientele.<\/p>\n

Both T2\u00f3 One and Fly Me to the Moon have recognized that the integration of their teams will foster innovation<\/strong> and creativity. With access to a broader range of resources and expertise, the combined entity is expected to thrive and adapt effectively to the changing market conditions.<\/p>\n

In conclusion, T2\u00f3 One’s acquisition of Fly Me to the Moon marks a pivotal moment in the creative marketing space. By blending resources and expertise, they are poised to harness new opportunities that await in the future. This strategic move not only highlights the ambition of T2\u00f3 One but also sets a benchmark for other firms in the industry, encouraging a focus on innovation<\/strong>, technology<\/strong>, and a holistic approach<\/strong> to marketing. The next few years will be crucial for witnessing the impacts of this merger and the evolution of creative strategies in an increasingly digital world.<\/p>\n


\n
General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Growing Influence of T2\u00f3 One in the Creative Marketing Landscape The Spanish firm T2\u00f3 One, known for its expertise in marketing, sales, and digital strategy, has made a significant move by acquiring a 51% stake in the renowned creative agency Fly Me to the Moon. This acquisition is poised to bolster T2\u00f3 One’s ambitions, […]<\/p>\n","protected":false},"author":1,"featured_media":152011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1026,436,4853,37664,5808,1752,4867,1620,37663,159],"class_list":["post-152010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mazagine","tag-agency","tag-control","tag-creative","tag-ebitda","tag-fly","tag-increase","tag-moon","tag-plans","tag-t2o","tag-year"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/152010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=152010"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/152010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/152011"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=152010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=152010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=152010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}