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This delay aligns perfectly with a recent Wall Street Journal interview<\/a> with Craig Federighi and Greg Joswiak, where they admitted that Apple is well aware it is falling behind in the AI race, leaving the company hoping that its proposition will eventually succeed in the long term.<\/p>\n <\/p>\n Promises Unfulfilled<\/strong>. It’s been just a year since Apple unveiled its focus on Apple Intelligence. They spoke of an integration of Siri into the system unlike anything we\u2019ve seen before: an assistant capable of understanding every aspect of iOS, with advanced contextual understanding and integration with every native app.<\/p>\n <\/p>\n Initially, the \u00a0final rollout\u00a0 was slated for autumn 2024, but delays piled up to an unsustainable point.<\/p>\n <\/p>\n iOS 26 as a Significant Leap<\/strong>. At WWDC 25, Apple showcased iOS 26, which represents one of the most significant visual identity changes in Apple\u2019s operating systems, now much more unified. Alongside it, they finally introduced some AI features relevant to everyday use; however, these functionalities hardly extend beyond text translation, filters for calls, and some improvements in Genmoji generation within \u00a0Image Playground\u00a0.<\/p>\n <\/p>\n After nearly a year of delays, Apple seemed to clarify its AI philosophy: working towards local applications, but aiming to function similarly to its rivals.<\/p>\n <\/p>\n Increased Delays<\/strong>. Following the presentation of iOS 26, which included some AI features but no word on the new Siri, the question arose: What is happening with it? Federighi\u2019s responses were nothing if not revealing, showcasing precisely where Apple stands at the moment.<\/p>\n <\/p>\n Joswiak, Apple\u2019s software leader, justified their roadmap around a key point: the company wants its AI to be \u00a0discreet\u00a0, enabling users to accomplish tasks on their phones without even realizing they are using Apple Intelligence. They don\u2019t intend to have a dedicated app for it, unlike what is available for \u00a0Gemini\u00a0 or \u00a0ChatGPT\u00a0. The issue? Google has achieved this goal a long time ago.<\/p>\n <\/p>\n Apple’s Rivals Are Gaining Ground<\/strong>. Despite Apple claiming the AI for mobile is still immature, the landscape is witnessing a surge in capabilities. Devices like the \u00a0Google Pixel\u00a0 and the \u00a0Samsung Galaxy S25 Ultra\u00a0 exemplify this advancement. A crucial distinction needs to be made between \u00a0Gemini\u00a0 as an integrated app within the system and \u00a0Gemini Nano\u00a0 as a language model. On a device like the S25 Ultra, you can:<\/p>\n <\/p>\n Indeed, Google, although its approach is not as local, can seamlessly integrate Gemini into the system so that its functionalities operate as native features, allowing users to remain oblivious to which functions leverage AI and which do not.<\/p>\n <\/p>\n So Far, Apple Has Not Shown Adequate Capability<\/strong>. During Apple\u2019s presentation, its stock dropped by 1.5%<\/a>. Expectations were high, but the presentation clearly communicated that Apple is not surpassing any of its direct competitors and relegating the advanced functionalities of AI to third parties like \u00a0OpenAI\u00a0.<\/p>\n <\/p>\n As all eyes are now on 2026, the pressure on Apple is mounting. Its main competitor, \u00a0Google Gemini\u00a0, has reached a high maturity level, surpassing benchmarks against \u00a0Grok 3\u00a0, \u00a0o3-mini\u00a0, \u00a0DeepSeek R1\u00a0, \u00a0Claude 3\u00a0, and \u00a0Llama 4\u00a0. To regain trust, Apple needs tangible results, not promises.<\/p>\n <\/p>\n Image | Xataka<\/p>\n In Xataka | We have discovered something concerning in AI models: if the problem is too challenging, they give up too quickly.<\/p>\n\n
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\n Apple needs to outperform Gemini in AI. This won’t be easy.<\/span>\n <\/div>\n<\/p><\/div>\n<\/div>\n