{"id":142663,"date":"2025-05-30T14:28:49","date_gmt":"2025-05-30T14:28:49","guid":{"rendered":"https:\/\/teknomers.com\/en\/the-renault-chief-unveils-the-secret-formula-behind-the-new-alpine-teknomers\/"},"modified":"2025-05-30T14:28:51","modified_gmt":"2025-05-30T14:28:51","slug":"the-renault-chief-unveils-the-secret-formula-behind-the-new-alpine-teknomers","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/the-renault-chief-unveils-the-secret-formula-behind-the-new-alpine-teknomers\/","title":{"rendered":"The Renault chief unveils the secret formula behind the new Alpine. – Teknomers"},"content":{"rendered":"\n
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When Renault’s CEO decides to “level the playing field” against giants like BMW, Audi, or Mercedes, he means business. With the \u00a0Alpine A390\u00a0, Luca de Meo aims to prove that the future of driving pleasure is both electric and present-day.<\/p>\n <\/div>\n\n

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Alpine A390 \/\/ Source: Marie Lizak for Frandroid<\/figcaption><\/figure>\n\n

On May 27, Luca de Meo expressed both pride and ambition: \u201cThe \u00a0Alpine A390\u00a0 shows that the Renault Group is capable of designing an electric vehicle that is more agile and enjoyable than a traditional combustion engine.” This is a calm declaration of war against those who believed that Alpine’s sporting DNA would not survive the transition to electric.<\/p>\n\n

Premium without V6 or German Badge<\/h2>\n\n

According to de Meo, the shift to electric is game-changing. “Switching to electric \u00a0levels the playing field\u00a0 by eliminating the historical advantages held by premium manufacturers with their big multi-cylinder engines,” he stated in an interview with \u00a0Les Echos\u00a0.<\/p>\n\n

There’s no need to roar a flat-six to make a driver thrill \u2014 if you know how to master the new codes of driving pleasure. This is where Alpine’s recipe differs: a sharp chassis, three motors for ultra-precise torque vectoring on the rear axle, and a truck-like \u00a0808 Nm of torque\u00a0.<\/p>\n\n

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Credit: Alpine<\/figcaption><\/figure>\n\n

Boasting a \u00a00 to 100 km\/h\u00a0 sprint in under 4 seconds for the GTS version (470 hp), the \u00a0Alpine A390\u00a0 skims the performance levels of a \u00a0Porsche Macan\u00a0. However, where others rely on technological demonstrations or horsepower increases, Alpine emphasizes \u00a0balance and agility\u00a0. For the brand’s engineers, pleasure trumps sheer performance.<\/p>\n\n

A Design That Divides\u2026 and That\u2019s Okay<\/h2>\n\n

To captivate beyond die-hard fans, it was essential to \u00a0break the mold\u00a0. Once again, de Meo adopts an unconventional stance for a group head. Rather than calming his team, he encourages excess. \u201cGo for it! Unleash yourselves!\u201d he urged \u00a0Antony Villain\u00a0, the design director at Alpine, as the first sketches of the A390 came to life. The result? A silhouette that won\u2019t appeal to everyone, but that\u2019s precisely the point.<\/p>\n\n

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Credit: Alpine<\/figcaption><\/figure>\n\n

This is not just another \u00a0rebadged SUV\u00a0. De Meo wanted a crossover \u201clike no other,\u201d a “race car in a tuxedo,” as the now-famous phrase goes. It\u2019s not some pumped-up A110; rather, it\u2019s an electric reinterpretation, stately and provocative, of French sportsmanship.<\/p>\n\n

Admittedly polarizing, the design holds its own, showcasing a distinctive visual identity, almost Italian in some aspects. Its ambition is clear: to establish Alpine’s identity, far beyond being the heir of the A110. De Meo knows that to captivate is first to assert, even at the risk of alienation.<\/p>\n\n

The Price of Ambition<\/h2>\n\n

At a minimum price of \u00a0\u20ac65,000\u00a0 and going up to \u00a0\u20ac76,000\u00a0 for the higher-end model, Alpine is aiming high. It may not have the network or marketing muscle of a German group, but it focuses on a rare value: \u00a0coherence\u00a0. Produced in France with \u00a0Verkor batteries\u00a0, engines from \u00a0Cl\u00e9on\u00a0, and an assembly line in \u00a0Dieppe\u00a0, the A390 stands as an industrial showcase, promising mastery from start to finish. More importantly, it’s a symbol.<\/p>\n\n

Beneath this reality-turned-show-car lies the entire strategy of Renault’s CEO: \u201cWe know how to create premium products without high sales volumes.” In other words, Alpine doesn’t need to win everyone over; instead, it must intensely attract those seeking something alternative \u2014 a credible, French, electric, and passionate option.<\/p>\n\n

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Alpine A390 \/\/ Source: Thomas Antoine for Alpine<\/figcaption><\/figure>\n\n

Luca de Meo has put everything on the line with this A390, but it’s a \u00a0calculated risk\u00a0. In a market that is still hesitant about sporty electric vehicles, he proposes a sharpened response, designed for drivers rather than numbers. This is a passionate and strategic answer, perhaps from a designer frustrated by usual creations.<\/p>\n\n

However, the ultimate test lies in the upcoming delivery dates and customer reactions. Only time will tell how this ambitious approach holds up. For us, the anticipation is palpable; we are eager to test this vehicle on both roads and race circuits to verify if the marketing claims really hold water.<\/p>\n\n

\n To delve deeper<\/span>What\u2019s wrong with the Alpine A390, the new electric vehicle from the French brand<\/a>\n <\/p>\n\n

Moreover, to cut costs, the Renault group had to make concessions, as we explain in our article on the subject.<\/p>\n<\/div>\r\n
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General News – 2<\/a>","protected":false},"excerpt":{"rendered":"

When Renault’s CEO decides to “level the playing field” against giants like BMW, Audi, or Mercedes, he means business. With the \u00a0Alpine A390\u00a0, Luca de Meo aims to prove that the future of driving pleasure is both electric and present-day. Alpine A390 \/\/ Source: Marie Lizak for Frandroid On May 27, Luca de Meo expressed […]<\/p>\n","protected":false},"author":1,"featured_media":142664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23832],"tags":[],"class_list":["post-142663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/142663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=142663"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/142663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/142664"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=142663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=142663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=142663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}