{"id":136974,"date":"2025-05-23T18:52:48","date_gmt":"2025-05-23T18:52:48","guid":{"rendered":"https:\/\/teknomers.com\/en\/ted-sarandos-meets-emmanuel-macron-at-choose-france-summit\/"},"modified":"2025-05-23T18:52:48","modified_gmt":"2025-05-23T18:52:48","slug":"ted-sarandos-meets-emmanuel-macron-at-choose-france-summit","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/ted-sarandos-meets-emmanuel-macron-at-choose-france-summit\/","title":{"rendered":"Ted Sarandos Meets Emmanuel Macron at ‘Choose France’ Summit"},"content":{"rendered":"

The Charm of French Cinema: A New Era of Collaboration<\/h2>\n
\n

\n \u00a0French President\u00a0 Emmanuel Macron\u2019s recent commitment to bringing back \u00a0“Emily in Paris”\u00a0 to France showcases the country\u2019s determination to strengthen its \u00a0cinema\u00a0 industry. During an exclusive interview with \u00a0Variety\u00a0, Macron emphasized the importance of retaining international productions within French borders, especially following the show’s recent journey to \u00a0Rome\u00a0.<\/p>\n

\n At the heart of this initiative is the \u00a0Choose France\u00a0 summit, held at the magnificent \u00a0Ch\u00e2teau de Versailles\u00a0 on May 19. The event aimed to position France as an attractive location for investments, particularly in the \u00a0cinema\u00a0 and \u00a0audiovisual\u00a0 sectors. Notably, Netflix’s chief, Ted Sarandos, was among the elite stakeholders invited. This marked a significant pivot as the summit had primarily focused on investment in technology and infrastructure in previous editions.<\/p>\n

Strengthening Bonds: U.S. and French Cinema<\/h2>\n

\n The timing of this summit was particularly meaningful given rising tensions between \u00a0French\u00a0 and \u00a0U.S.\u00a0 film guilds, especially after former President \u00a0Trump\u00a0 proposed a \u00a0100% tariff\u00a0 on foreign films. These discussions became vital in light of preserving the relationship between industries amidst governmental changes.<\/p>\n

\n Macron, who sat alongside influential figures like Sarandos, Mediawan CEO \u00a0Pierre-Antoine Capton\u00a0, and \u00a0A24\u00a0 co-founder \u00a0Daniel Katz\u00a0, led dialogues that centered around boosting France’s competitive edge. Discussions included calls to enhance \u00a0tax incentives\u00a0 for international productions.<\/p>\n

The Need for Financial Incentives<\/h2>\n

\n Currently, France offers a \u00a030% tax rebate\u00a0 on local below-the-line expenses, which can rise up to 40% for \u00a0visual effects\u00a0 conducted on French soil. However, Sarandos and others advocate for a broader eligibility that includes above-the-line costs such as actors’ salaries. This demand was met with a receptive response from Macron, suggesting potential changes could be on the horizon.<\/p>\n

\n \u00a0Raphael Benoliel\u00a0, an executive producer who participated in the discussions, noted that the engagement was unprecedented since the rebate’s inception in 2009. He stressed the necessity for France to compete with nations like \u00a0Italy\u00a0 and the \u00a0U.K.\u00a0, indicating that such enhancements would stimulate the national economy and support the film industry ecosystem, benefiting local crews and talent.<\/p>\n

Investing in the Future of French Cinema<\/h2>\n

\n At the summit, Macron highlighted extensive investments, including \u00a0\u20ac1 billion\u00a0 earmarked to develop filming infrastructures and train professionals in \u00a0animation\u00a0 and \u00a0visual effects\u00a0 as part of France’s \u00a02030 roadmap\u00a0. The French delegation also proposed that iconic locations like the \u00a0Louvre\u00a0 and the \u00a0Ch\u00e2teau de Versailles\u00a0 serve as attractive sets for future international productions.<\/p>\n

\n To bolster international collaboration, the \u00a0CNC\u00a0 (Centre National du Cinema) and France\u2019s \u00a0Mission Cinema\u00a0 put on a unique event in Cannes, showcasing the seamless integration and support provided to filmmakers working in France. This reinforced the message that French authorities are ready to assist filmmakers in overcoming challenges to ensure smooth production processes.<\/p>\n

A Competitive Edge in Global Cinema<\/h2>\n

\n \u00a0Alexia Laroche-Joubert\u00a0, CEO of \u00a0Banijay France\u00a0, pointed out that while the \u00a0U.K.\u00a0 might have more substantial tax benefits, many U.S. executives acknowledged that the British filming facilities were at capacity. Furthermore, the unique charm of French landmarks remains a significant drawing point. She challenged the notion that other countries could match France’s historical and cultural appeal, underscoring its unique advantages.<\/p>\n

\n Laroche-Joubert recounted a conversation with \u00a0Jamie Erlicht\u00a0 from Apple, who expressed that filming the historical series \u00a0“Car\u00eame”\u00a0 in the U.S. would have cost significantly more than producing it in France. Such testimonials highlight the economic advantages of shooting in France, reinforcing Macron’s vision to make the country a preferred destination for filmmakers.<\/p>\n

Maintaining Harmonious Relations<\/h2>\n

\n Despite some concerns from U.S. film guilds regarding France’s lobbying efforts, the atmosphere at the \u00a0Choose France\u00a0 summit was one of cooperation. With major American players present, it appeared that both industries are keen to nurture a harmonious relationship moving forward. Sarandos shared his enthusiasm for the collaboration, indicating that he views France as integral to the future of \u00a0cinema and storytelling\u00a0.<\/p>\n

\n Sarandos even took to Instagram to express his excitement about his French experience, signaling a positive rapport between Netflix and the French cinema. With plans for Netflix to further invest in \u00a0Marseille\u00a0, it\u2019s clear that the partnership is expected to flourish in the coming years.<\/p>\n

\n As the eighth edition of \u00a0Choose France\u00a0 unraveled, optimism filled the air with \u00a053 announcements\u00a0 translating to \u00a0\u20ac40.8 billion\u00a0 in investments. This ambitious outlook lays the groundwork for a vibrant future in French cinema, aiming not only to revive its rich heritage but to also adapt and thrive in the evolving \u00a0global film landscape\u00a0.<\/p>\n<\/div>\n

Magazine-5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Charm of French Cinema: A New Era of Collaboration \u00a0French President\u00a0 Emmanuel Macron\u2019s recent commitment to bringing back \u00a0“Emily in Paris”\u00a0 to France showcases the country\u2019s determination to strengthen its \u00a0cinema\u00a0 industry. During an exclusive interview with \u00a0Variety\u00a0, Macron emphasized the importance of retaining international productions within French borders, especially following the show’s recent […]<\/p>\n","protected":false},"author":1,"featured_media":110274,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[2979,20654,1309,1120,1046,30598,648,27513],"class_list":["post-136974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mazagine","tag-choose","tag-emmanuel","tag-france","tag-macron","tag-meets","tag-sarandos","tag-summit","tag-ted"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/136974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=136974"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/136974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/110274"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=136974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=136974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=136974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}