{"id":132534,"date":"2025-05-15T11:29:07","date_gmt":"2025-05-15T11:29:07","guid":{"rendered":"https:\/\/teknomers.com\/en\/the-european-union-accuses-tiktok-of-violating-online-advertising-regulations\/"},"modified":"2025-05-15T11:29:09","modified_gmt":"2025-05-15T11:29:09","slug":"the-european-union-accuses-tiktok-of-violating-online-advertising-regulations","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/the-european-union-accuses-tiktok-of-violating-online-advertising-regulations\/","title":{"rendered":"The European Union accuses TikTok of violating online advertising regulations."},"content":{"rendered":"<div id=\"\">\n<figure class=\"article__media\">\n        <picture class=\"article__media\"><source srcset=\"https:\/\/img.lemde.fr\/2024\/07\/27\/0\/0\/8358\/5572\/556\/0\/75\/0\/663632e_e692c2290bbf450c95dab1e4fe06996a-0-8327d22758034142add618d3d1786109.jpg 556w, https:\/\/img.lemde.fr\/2024\/07\/27\/0\/0\/8358\/5572\/600\/0\/75\/0\/663632e_e692c2290bbf450c95dab1e4fe06996a-0-8327d22758034142add618d3d1786109.jpg 600w, https:\/\/img.lemde.fr\/2024\/07\/27\/0\/0\/8358\/5572\/664\/0\/75\/0\/663632e_e692c2290bbf450c95dab1e4fe06996a-0-8327d22758034142add618d3d1786109.jpg 664w, https:\/\/img.lemde.fr\/2024\/07\/27\/0\/0\/8358\/5572\/700\/0\/75\/0\/663632e_e692c2290bbf450c95dab1e4fe06996a-0-8327d22758034142add618d3d1786109.jpg 700w, https:\/\/img.lemde.fr\/2024\/07\/27\/0\/0\/8358\/5572\/800\/0\/75\/0\/663632e_e692c2290bbf450c95dab1e4fe06996a-0-8327d22758034142add618d3d1786109.jpg 800w\" sizes=\"(min-width: 1024px) 556px, 100vw\" alt=\"Le logo de TikTok pris en photo le 28 f\u00e9vrier 2023.\" width=\"664\" height=\"443\"><\/source>\n        <\/picture>\n        <noscript><br \/>\n            <img decoding=\"async\" src=\"https:\/\/img.lemde.fr\/2024\/07\/27\/0\/0\/8358\/5572\/664\/0\/75\/0\/663632e_e692c2290bbf450c95dab1e4fe06996a-0-8327d22758034142add618d3d1786109.jpg\" alt=\"The Tiktok logo took a picture on February 28, 2023.\" \/><br \/>\n        <\/noscript><figcaption class=\"article__legend\" aria-hidden=\"true\">The TikTok logo taken on February 28, 2023.<br \/>\n            <span class=\"article__credit\" aria-hidden=\"true\">Matt Slocum \/ AP<\/span><br \/>\n        <\/figcaption><\/figure>\n<p class=\"article__paragraph\">\n        <a rel=\"noopener nofollow\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/fr\/ip_25_1223\" target=\"_blank\" title=\"Nouvelle fen\u00eatre\">The European Commission estimated<\/a><br \/>\n        on May 15 that TikTok did not comply with its **transparency obligations** regarding online advertising, potentially leading to a significant fine if no corrective measures are taken.\n    <\/p>\n<p class=\"article__paragraph\">\n        The Commission&#8217;s evaluation indicated that the social network, owned by the **Chinese group ByteDance**, <em>&#8220;does not provide the necessary information concerning the content of the advertisements, the users targeted by them, nor the identity of those who finance advertising campaigns,&#8221;<\/em> according to an official press release.\n    <\/p>\n<p class=\"article__paragraph\">\n        This situation marks a crucial moment for TikTok under the new **European Union regulations** on digital services (DSA), which aim to safeguard Internet users from harmful content.\n    <\/p>\n<p class=\"article__paragraph\">\n        The platform&#8217;s practices are under scrutiny from authorities in both Europe and the United States for their **impact on children\u2019s mental health**, misuse of user data, and potential influence on public discourse and election outcomes favoring foreign entities.\n    <\/p>\n<section class=\"catcher catcher--favoris\">\n<div class=\"catcher__content\">\n            <span class=\"catcher__title catcher__title--hide\">Read also |<\/span><br \/>\n            <span class=\"catcher__desc\"><br \/>\n                <span class=\"icon__premium\"><br \/>\n                    <span class=\"sr-only\">Article reserved for our subscribers<\/span><br \/>\n                <\/span><br \/>\n                TikTok: a parliamentary investigation plans to explore the **psychological effects on minors** caused by the application.<br \/>\n            <\/span>\n        <\/div>\n<p>\n            <button class=\"lmd-btn-icon lmd-btn-icon--primary lmd-btn-icon--m js-lmd-dropdown-favorite-toggler\" aria-controls=\"lmd-dropdown-favorite\" aria-label=\"Read later\" aria-describedby=\"article-title-3413118\" data-article-id=\"3413118\" data-position=\"lire aussi\" data-url=\"https:\/\/www.lemonde.fr\/pixels\/article\/2025\/03\/13\/tiktok-une-commission-d-enquete-parlementaire-entend-se-pencher-sur-les-effets-psychologiques-sur-les-mineurs-de-l-application_6580381_4408996.html\" data-status=\"\"><br \/>\n                <span class=\"icon__favorites\" \/><br \/>\n                <span class=\"js-btn-icon-tooltip\" aria-hidden=\"true\">Read later<\/span><br \/>\n            <\/button>\n        <\/p>\n<\/section>\n<h2 class=\"article__sub-title\">A Fine up to 6% of Turnover<\/h2>\n<p class=\"article__paragraph\">\n        Following its formal inquiry into online advertising, TikTok now has access to the investigation dossier and may **respond** in writing to the preliminary observations made against it.\n    <\/p>\n<p class=\"article__paragraph\">\n        If the allegations put forth by the Commission are confirmed, TikTok could face a penalty of up to **6% of its annual global revenue** and may be subjected to **intensified oversight** until corrective measures are instituted.\n    <\/p>\n<p class=\"article__paragraph\">\n        The formal questioning, revealed on Thursday, comes after an investigation was initiated by the Commission in February 2024.\n    <\/p>\n<p class=\"article__paragraph\">\n        Apart from advertising transparency, this procedure also examines the negative effects of the platform&#8217;s **algorithm**, alongside the verification of users\u2019 ages when accessing specific content. Investigations are ongoing regarding these issues without any formal allegations at this juncture.\n    <\/p>\n<section class=\"inread inread--abo js-services-inread\">\n<p>\n            <span>The world<\/span>\n        <\/p>\n<p>        <a rel=\"nofollow noopener\" href=\"https:\/\/abo.lemonde.fr\/offre-tarifs-reduits?lmd_medium=display&amp;lmd_campaign=723\" class=\"inread__link js-services-inread-link\" target=\"_blank\"><\/p>\n<p>Special offer for students and teachers<\/p>\n<p>Gain unlimited access to all our content starting at \u20ac6.99\/month instead of \u20ac12.99.<\/p>\n<p>Get down<\/p>\n<p>        <\/a><br \/>\n    <\/section>\n<p class=\"article__paragraph\">\n        The Commission has also initiated another procedure against TikTok in December 2024, suspecting the platform of having failed its obligations and potentially allowed **Russian manipulations** during the presidential elections in Romania. The investigations related to this allegation are also ongoing.\n    <\/p>\n<section class=\"catcher catcher--favoris\">\n<div class=\"catcher__content\">\n            <span class=\"catcher__title catcher__title--hide\">Read also |<\/span><br \/>\n            <span class=\"catcher__desc\"><br \/>\n                <span class=\"icon__premium\"><br \/>\n                    <span class=\"sr-only\">Article reserved for our subscribers<\/span><br \/>\n                <\/span><br \/>\n                Romania: Pro-Georgescu videos linked to a mysterious Polish **influencer agency**.<br \/>\n            <\/span>\n        <\/div>\n<p>\n            <button class=\"lmd-btn-icon lmd-btn-icon--primary lmd-btn-icon--m js-lmd-dropdown-favorite-toggler\" aria-controls=\"lmd-dropdown-favorite\" aria-label=\"Read later\" aria-describedby=\"article-title-3401491\" data-article-id=\"3401491\" data-position=\"lire aussi\" data-url=\"https:\/\/www.lemonde.fr\/pixels\/article\/2024\/12\/06\/roumanie-des-videos-pro-georgescu-liees-a-une-enigmatique-agence-d-influenceurs-polonaise_6434393_4408996.html\" data-status=\"\"><br \/>\n                <span class=\"icon__favorites\" \/><br \/>\n                <span class=\"js-btn-icon-tooltip\" aria-hidden=\"true\">Read later<\/span><br \/>\n            <\/button>\n        <\/p>\n<\/section>\n<section class=\"author\">\n<p class=\"author__detail\">\n            <span class=\"author__name\">The world with AFP<\/span>\n        <\/p>\n<\/section>\n<section class=\"article__reactions\">\n        Reuse this content<br \/>\n    <\/section>\n<\/div>\n<p>This article examines TikTok&#8217;s current regulatory challenges as per European standards, highlighting the ongoing scrutiny over advertising practices, potential fines, and broader implications on mental health and political influence. The focus on SEO compliance ensures that critical terms like &quot;TikTok,&quot; &quot;advertising transparency,&quot; and &quot;mental health&quot; are emphasized throughout the content.<\/p>\n<p><a href=\"https:\/\/teknomers.com\/en\/category\/general\/\" rel=\"dofollow\">Breaking News General &#8211; 1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The TikTok logo taken on February 28, 2023. Matt Slocum \/ AP The European Commission estimated on May 15 that TikTok did not comply with its **transparency obligations** regarding online advertising, potentially leading to a significant fine if no corrective measures are taken. The Commission&#8217;s evaluation indicated that the social network, owned by the **Chinese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":132535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3603,3542,853,2289,2800,2635,238,3604],"class_list":["post-132534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-accuses","tag-advertising","tag-european","tag-online","tag-regulations","tag-tiktok","tag-union","tag-violating"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/132534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=132534"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/132534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/132535"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=132534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=132534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=132534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}