{"id":132146,"date":"2025-05-14T10:27:53","date_gmt":"2025-05-14T10:27:53","guid":{"rendered":"https:\/\/teknomers.com\/en\/margareth-menezes-discusses-revitalizing-brazils-film-industry\/"},"modified":"2025-05-14T10:27:53","modified_gmt":"2025-05-14T10:27:53","slug":"margareth-menezes-discusses-revitalizing-brazils-film-industry","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/margareth-menezes-discusses-revitalizing-brazils-film-industry\/","title":{"rendered":"Margareth Menezes Discusses Revitalizing Brazil’s Film Industry"},"content":{"rendered":"
\n

Brazil’s Cinema Landscape: A Resurgence<\/h2>\n

\n **EXCLUSIVE:** In an era where box office revenues seem to be on the decline, an **ironic truth** emerges: the struggle against cinema itself highlights its profound importance. Take the case of Jair Bolsonaro, Brazil\u2019s former far-right president. On his inaugural day, after a campaign emphasizing **defense**, **crime**, and **financial deregulation**, he opted to **disband the Ministry of Culture**, effectively merging it into a more authoritative **Ministry of Citizenship**. This decision instigated a series of attacks against **Brazil\u2019s cultural sector**, particularly targeting cinema. National cinema organizations faced substantial cuts in funding, and **censors** were imposed on publicly financed projects, resulting in a crippled film culture throughout the nation.\n<\/p>\n

\n \u201cWe found a **wasteland of investments**,\u201d said Margareth Menezes, a prominent figure in Brazil\u2019s music scene, now appointed as the head of a revitalized **Culture Office** created in 2022 following the election of **In\u00e1cio Lula da Silva**. Menezes, often hailed as the **queen of Brazilian Afropop**, is at the forefront of this cultural revival.\n<\/p>\n

\n \u201cWith the resumption of the Ministry, we needed to **restructure public policies**,\u201d Menezes explains. \u201cFor 2023 and 2024, nearly **R$4.8 billion** from the **Audiovisual Sector Fund** and related incentive laws managed by the **National Cinema Agency (ANCINE)** are set to bolster local productions.\u201d\n<\/p>\n

\n In short, Brazil is **reentering** the global film landscape, with Menezes advocating for its revival at **Cannes**, where two Brazilian films, **Kleber Mendon\u00e7a Filho\u2019s “The Secret Agent”** and **Pedro Pinho\u2019s “Laughter And The Knife,”** are competing. Brazil is also celebrated as the **Country of Honor** at the Cannes March\u00e9.\n<\/p>\n

Insights from Margareth Menezes<\/h2>\n

\n Below, Menezes discusses the process of rebuilding Brazil’s film industry, emphasizing sustainable investment in **local productions**, the nuanced task of regulating streaming services, and what lies ahead for Brazilian cinema.\n<\/p>\n

\n DEADLINE: There\u2019s immense excitement surrounding the Brazilian audiovisual industry following the success of \u2018I\u2019m Still Here\u2019. How do you feel?<\/em><\/strong>\n<\/p>\n

\n MARGARETH MENEZES:<\/strong> The strength of Brazilian audiovisual production has significantly influenced the **international film landscape**. The rise of prominent broadcasting networks, including the renowned **Rede Globo**, celebrating its **60th anniversary**, has undeniably contributed to market expansion. Our recent accolade at the **Oscars** marks a milestone, attracting worldwide attention and paving the way for more Brazilian films and artists to be recognized on an international level.\n<\/p>\n

\n Brazil is rich in diverse stories and experiences, nurturing a population of over **212 million**. We must continue investing in our sector to empower artists, facilitating their creative endeavors within Brazil. Moreover, we are highly optimistic about **”Secret Agent,”** directed by **Kleber Mendon\u00e7a Filho** and headlined by the talented **Wagner Moura**, representing Brazil in the prestigious **Palme d\u2019Or** race at Cannes.\n<\/p>\n

Government Investment and Its Significance<\/h2>\n

\n DEADLINE: The federal government has pledged **BRL 1.6 billion** in the audiovisual sector. Why was this investment deemed necessary?<\/em><\/strong>\n<\/p>\n

\n MENEZES:<\/strong> The survival of the Brazilian film agency, **ANCINE**, through aggressive opposition from the previous administration speaks volumes about our determination. Upon entering office, the chaotic state of investments was daunting. Allocating this historic **R$1.6 billion** aims to reinforce Brazilian films and series, enabling us to fortify our national audiovisual content in both domestic and international markets. This is essentially a **rescue operation** for our sector.\n<\/p>\n

Reviving the Audiovisual Sector<\/h2>\n

\n DEADLINE: Given the major setbacks under the previous administration, what actions did you take to revive the sector?<\/em><\/strong>\n<\/p>\n

\n MENEZES:<\/strong> The previous administration\u2019s neglect towards the audiovisual sector mirrored its treatment of wider cultural policies. Upon resuming the Ministry, we set about **restructuring** public policies to appropriately address the sector\u2019s challenges. This included reviving the **Screen Quota Law**, ensuring that Brazilian productions have a designated space in cinemas. We are also launching **Tela Brasil**, a free platform featuring a **100% national catalog** later this year, further enhancing our commitment to local productions.\n<\/p>\n

Regulating the Future of Streaming<\/h2>\n

\n DEADLINE: There\u2019s an ongoing discussion regarding how the government may regulate VoD and streaming services. Is this a priority for you? What specific regulations are you advocating?<\/em><\/strong>\n<\/p>\n

\n MENEZES:<\/strong> We are currently working on two legislative proposals aimed at **regulating streaming services**. The **Ministry of Culture** is advocating for a revised framework for both bills focusing on key regulatory factors such as the protection of **copyright** and **property rights** of independent Brazilian productions. We also aim for measures ensuring visibility and market share for Brazilian films as well as a **VoD levy** of at least **6%** on gross revenues of these platforms to support local content.\n<\/p>\n

\n Regulation is pivotal not just for our industry\u2019s preservation but for ensuring **workers\u2019 rights** and our **national sovereignty**. It\u2019s essential that we create an environment that supports producers, financiers, and consumers alike. Our vision is to establish fair regulations rather than imposing excessive taxes.\n<\/p>\n

The Vision for Brazilian Cinema<\/h2>\n

\n DEADLINE: What are your aspirations for the future of Brazilian cinema?<\/em><\/strong>\n<\/p>\n

\n MENEZES:<\/strong> The **Ministry of Culture** is committed to a series of progressive measures for the audiovisual sector. One of the significant undertakings is the upcoming **New Plan of Guidelines and Goals**, a comprehensive ten-year vision for audiovisual policies. It is my hope that Brazil continues to be acknowledged as a powerhouse of high-quality film production. Our cinema is not only **powerful** and **diverse** but also demands and deserves global recognition.\n<\/p>\n<\/div>\n

Magazine – 8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Brazil’s Cinema Landscape: A Resurgence **EXCLUSIVE:** In an era where box office revenues seem to be on the decline, an **ironic truth** emerges: the struggle against cinema itself highlights its profound importance. Take the case of Jair Bolsonaro, Brazil\u2019s former far-right president. On his inaugural day, after a campaign emphasizing **defense**, **crime**, and **financial deregulation**, […]<\/p>\n","protected":false},"author":1,"featured_media":110274,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-132146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mazagine"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/132146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=132146"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/132146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/110274"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=132146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=132146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=132146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}