{"id":127361,"date":"2025-05-02T08:52:20","date_gmt":"2025-05-02T08:52:20","guid":{"rendered":"https:\/\/teknomers.com\/en\/concerned-about-buying-pressure-from-influencers-makeup-videos-on-tiktok-news-vestfold-and-telemark-local-news-tv-and-radio\/"},"modified":"2025-05-02T08:52:21","modified_gmt":"2025-05-02T08:52:21","slug":"concerned-about-buying-pressure-from-influencers-makeup-videos-on-tiktok-news-vestfold-and-telemark-local-news-tv-and-radio","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/concerned-about-buying-pressure-from-influencers-makeup-videos-on-tiktok-news-vestfold-and-telemark-local-news-tv-and-radio\/","title":{"rendered":"Concerned about buying pressure from influencers’ makeup videos on Tiktok – news Vestfold and Telemark – local news, TV and radio"},"content":{"rendered":"\n

The case summarized: Influences Victoria Alvegg, known as Bunny Winters on Tiktok, acknowledges that she affects younger followers, but believes parents also have a responsibility. Kamilla Knutsen Steinnes, a researcher on children’s digital lives at the Oslo Met, believes the massive advertising for makeup and skin care products against younger in social media can contribute to body pressure and unrealistic expectations of body and consumption level. The Consumer Authority confirms that many advertisers work with influencers to spread their advertisement. The Consumer Authority is planning new checks this year to ensure that the Marketing Act is followed. Steinnes believes that there is a greater raising awareness about buying pressure on social media, but does not believe national age limits are the solution, as it restricts young people’s right to be online. The summary is made by a Ki service from Openai. The content is quality assured by news’s \u200b\u200bjournalists before publishing. – I always try to say that you don’t have to buy anything. But I have a career about talking about different products, says Alvegg. At Tiktok, she is known as Bunny Winters and has over 13,000 followers since she started the account in 2022. She is among many influences who often show off and recommend makeup and skin care products. The 25-year-old also talks about products she doesn’t like, but receives feedback from followers who buy a lot of what she recommends. – I definitely think we have a great influence. But I also wonder how younger people get so much money from and think parents also have a responsibility, says Alvegg. She is also a student, but hopes to become full -time influences. Easier to be affected recently, news wrote about makeup videos on TIKTOK that inspires many children and young people to buy and use a lot of makeup. Influencers have a major impact on children and young people with what they recommend, says Kamilla Knutsen Steinnes. She researches children’s digital lives at the Oslo Met. Researcher Kamilla Knutsen Steinnes at the Oslo Met. Photo: Sonja Balci \/ OsloMet Steinnes believes the massive advertisement for makeup and skin care products against younger in social media can have consequences. – They are exposed to beauty ideals that value appearance over other properties. It can contribute to body pressure from early age and unrealistic expectations of body and consumption level, and that they must have these products to fit in, she says. Influencers play on the personal, so it doesn’t look like advertising, Steinnes points out. – We know that children and young people struggle to separate the influence as a private person versus a million business. Then it is very easy to buy what influences sell, she says. In the comments fields at Tiktok, many write that they buy the products that influencers advertise in the videos: Comments taken from makeup videos on TIKTOK, with fictitious names. Comments taken from makeup videos on TIKTOK, with fictional names. The Consumer Authority many advertisers work with influencers to spread their advertisement to the “right recipients”, confirms the Consumer Authority. The Marketing Act prohibits hidden advertising, but the Consumer Authority sees many examples of advertising being missing or hidden. Deputy Director of the Consumer Authority’s supervisory department, Nina Elise Dietzel. Photo: Dag Jenssen \/ Consumer Authority \/ news They are planning new checks this year, after providing a lot of guidance in recent years. – If we find repeated offenses in this year’s control, the road is shorter to financial consequences, says Nina Elise Dietzel, Deputy Director of the Supervisory Department. Repeated violations can lead to fines of up to 4 per cent of annual sales or NOK 25 million, she says. Has a responsibility Victoria Alvegg thinks there is a difference in how influencers exercise the role. Victoria Alvegg agrees that influencers have great influence, but also believe parents have a responsibility. Photo: Private – some post things that I think affect young mistakes, such as promoting products they do not have knowledge of and spread disinformation about, she says. – Not everyone is ethical, and some try to portray it as not advertising, she says. – Do you see that you yourself have a responsibility to influence young people with your content? – Absolutely. I try to give a warning in the videos if I promote products that are for slightly older women, that it is not suitable for viewers under 20. I also try to remind you that there is nothing to buy or take part in, she says. Do not believe in the national age limit The researcher at Oslo Met believes that a greater awareness is needed about the buying pressure in social media. – Children become consumers and get more purchasing power from an early age. But the purchasing power often goes through the parents’ wallet. It is important to be aware of, says Steinnes. At the same time, international influencers and global players contribute to the buying pressure. She does not think age limits on social media in Norway are the right solution, because it restricts young people’s right to be online. – It is difficult to regulate an international market through a national level. But I think we’re going to see more harmonized legislation in the EU and internationally, she says. Hi! Thank you for reading this whole matter! Do you have tips or anything else that we should look at? Feel free to send me an email! I have written these cases before: Published 02.05.2025, at. 10.49
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The case summarized: Influences Victoria Alvegg, known as Bunny Winters on Tiktok, acknowledges that she affects younger followers, but believes parents also have a responsibility. Kamilla Knutsen Steinnes, a researcher on children’s digital lives at the Oslo Met, believes the massive advertising for makeup and skin care products against younger in social media can contribute […]<\/p>\n","protected":false},"author":1,"featured_media":127362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[358,2883,5750,151,9099,16,3270,152,235,2635,230,5688],"class_list":["post-127361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-buying","tag-concerned","tag-influencers","tag-local","tag-makeup","tag-news","tag-pressure","tag-radio","tag-telemark","tag-tiktok","tag-vestfold","tag-videos"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/127361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=127361"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/127361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/127362"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=127361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=127361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=127361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}