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What were the most significant losses for films in 2024?<\/strong> How do streaming services impact traditional box office evaluations?<\/strong> What factors contributed to the underperformance of major releases?<\/strong> How do audience expectations affect superhero movies like ‘Kraven the Hunter’?<\/strong> What marketing missteps occurred with ‘Megalopolis’?<\/strong><\/p>\n As Deadline\u2019s Most Valuable Blockbuster tournament comes to a close, with the two most profitable movies of 2024 unveiled Thursday, we look at the movies that didn\u2019t work. Streaming continues to be a wildcard: While traditional motion picture studios such as Disney, Warner Bros, Sony, Paramount, and Universal rely on lucrative pay two and pay three streamer deals to catapult their slates into the black, those streamers who\u2019ve embraced theatrical (specifically Amazon MGM Studios and Apple Original Films) have a clandestine metric as to how they evaluate a movie\u2019s post-cinema success. By traditional studio P&L standards, some of those releases would be considered flops. Given that, Apple and Amazon are excluded from this year\u2019s survey.<\/p>\n Let me know if you need any more modifications!<\/p>\n The year 2024 witnessed several high-profile films that failed to meet box office expectations, resulting in significant financial losses for their respective studios. Below is an overview of the most notable box office flops of the year:<\/p>\n 1. "Argylle"<\/strong><\/p>\n Directed by Matthew Vaughn, "Argylle" boasted a star-studded cast, including Henry Cavill, Dua Lipa, and Bryce Dallas Howard. Despite its $200 million production budget, the film grossed only $96.2 million worldwide, leading to an estimated loss of $103.8 million. Critics cited a convoluted plot and lackluster execution as primary reasons for its underperformance. (nottinghamworld.com<\/a>)<\/p>\n 2. "Joker: Folie \u00e0 Deux"<\/strong><\/p>\n The sequel to the acclaimed 2019 film "Joker," "Folie \u00e0 Deux" faced significant challenges. With a production budget between $190 and $200 million, the film earned approximately $206 million globally, falling short of its break-even point. The integration of musical elements and a shift in narrative tone received mixed reactions, contributing to its financial disappointment. (apnews.com<\/a>)<\/p>\n 3. "Megalopolis"<\/strong><\/p>\n Francis Ford Coppola’s ambitious sci-fi epic, "Megalopolis," was a passion project that faced numerous production hurdles. Despite being heavily self-financed, the film grossed only $13.7 million, leading to a loss between $106.3 million and $122.3 million. Its troubled production and mixed reviews from critics and audiences alike contributed to its commercial failure. (nottinghamworld.com<\/a>)<\/p>\n 4. "Borderlands"<\/strong><\/p>\n Adapted from the popular video game series, "Borderlands" featured a cast including Cate Blanchett and Kevin Hart. Directed by Eli Roth, the film struggled to capture the essence of the game, resulting in a worldwide gross of just $33 million against a production budget of $110\u2013120 million. Critics and fans alike found the adaptation uninspired, leading to significant losses for the studio. (nottinghamworld.com<\/a>)<\/p>\n 5. "Madame Web"<\/strong><\/p>\n Part of Sony’s Spider-Man Universe, "Madame Web" starred Dakota Johnson and Sydney Sweeney. Despite a production budget of $80 million, the film grossed only $100 million worldwide. The film received poor reviews, with critics highlighting its lackluster storytelling and character development. (nottinghamworld.com<\/a>)<\/p>\n 6. "The Ministry of Ungentlemanly Warfare"<\/strong><\/p>\n Directed by Guy Ritchie, this World War II action film had a production budget of $60 million but grossed only $27.3 million worldwide. The film’s underwhelming performance was attributed to a lack of compelling storytelling and character engagement. (nottinghamworld.com<\/a>)<\/p>\n 7. "Horizon: An American Saga \u2013 Chapter 1"<\/strong><\/p>\n Kevin Costner’s directorial venture into the Western genre had a production budget of $50 million but earned only $38.2 million globally. The film’s slow pacing and lack of character depth were cited as reasons for its underperformance. (nottinghamworld.com<\/a>)<\/p>\n 8. "Kraven the Hunter"<\/strong><\/p>\n A Spider-Man spinoff starring Aaron Taylor-Johnson, "Kraven the Hunter" had a production budget of $50 million but opened to only $11 million in North American theaters. The film received poor reviews, with a 15% rating on Rotten Tomatoes and a C on CinemaScore, marking it as one of Marvel’s worst openings. (apnews.com<\/a>)<\/p>\n 9. "Venom: The Last Dance"<\/strong><\/p>\n The latest installment in Sony’s Spider-Man Universe, "Venom: The Last Dance," had an opening weekend of $51 million, significantly lower than expected and a drop from its predecessors. The film received underwhelming reviews and audience scores, contributing to its underperformance. (apnews.com<\/a>)<\/p>\n 10. "I.S.S."<\/strong><\/p>\n Directed by Gabriela Cowperthwaite, "I.S.S." is a thriller set aboard the International Space Station. Despite its high-concept premise, the film grossed only $6.5 million worldwide, failing to resonate with audiences. (slashfilm.com<\/a>)<\/p>\n Conclusion<\/strong><\/p>\n The box office performance of these films underscores the unpredictable nature of the film industry. High budgets, star power, and established franchises do not guarantee commercial success. Factors such as storytelling quality, audience engagement, and market timing play crucial roles in a film’s financial performance. The underperformance of these films serves as a reminder of the challenges inherent in the entertainment industry and the importance of aligning creative vision with audience expectations.<\/p>\n In 2024, several high-profile films underperformed at the box office, leading to significant financial losses. Here are some of the most notable box office flops of that year:<\/p>\n 1. "Joker: Folie \u00e0 Deux"<\/strong> 2. "Argylle"<\/strong> 3. "Megalopolis"<\/strong> 4. "Borderlands"<\/strong> 5. "Madame Web"<\/strong> 6. "Horizon: An American Saga \u2013 Chapter 1"<\/strong> 7. "The Ministry of Ungentlemanly Warfare"<\/strong> 8. "Kraven the Hunter"<\/strong> 9. "Fly Me to the Moon"<\/strong> 10. "The Crow"<\/strong> These films highlight the unpredictable nature of the film industry, where even with substantial budgets and star power, success is not guaranteed.<\/p>\n
\n2024’s Notable Box Office Disappointments:<\/h2>\n
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\nThe sequel to the 2019 hit "Joker," starring Joaquin Phoenix and Lady Gaga, had a production budget between $190 million and $200 million. Despite high expectations, it grossed only $206.4 million worldwide, resulting in a loss estimated between $150 million and $200 million. (hindustantimes.com<\/a>)<\/p>\n
\nDirected by Matthew Vaughn, this spy thriller boasted a star-studded cast and a $200 million budget. However, it underperformed, earning just $96.2 million globally, leading to a loss of approximately $103.8 million. (en.as.com<\/a>)<\/p>\n
\nFrancis Ford Coppola’s long-anticipated sci-fi epic had a production budget between $120 million and $136 million. It grossed only $13.7 million, resulting in a loss estimated between $106.3 million and $122.3 million. (nottinghamworld.com<\/a>)<\/p>\n
\nAdapted from the popular video game, this film had a budget of $110 million to $120 million. Despite a cast including Cate Blanchett and Kevin Hart, it grossed only $33 million, leading to a loss of around $80 million. (nottinghamworld.com<\/a>)<\/p>\n
\nPart of Sony’s Spider-Man Universe, "Madame Web" had a production budget between $80 million and $100 million. It earned $100.5 million worldwide, resulting in a loss of approximately $32.5 million. (nottinghamworld.com<\/a>)<\/p>\n
\nKevin Costner’s passion project had a budget of $50 million and grossed $38.2 million, leading to a loss of about $11.8 million. (nottinghamworld.com<\/a>)<\/p>\n
\nDirected by Guy Ritchie, this film had a budget of $60 million and earned $27.3 million, resulting in a loss of approximately $32.7 million. (nottinghamworld.com<\/a>)<\/p>\n
\nA Spider-Man spinoff starring Aaron Taylor-Johnson, "Kraven the Hunter" had a production budget of $62 million and grossed $11 million in its opening weekend, marking it as one of Marvel’s worst openings. (apnews.com<\/a>)<\/p>\n
\nThis film had a budget of $100 million and grossed $40 million, resulting in a loss of approximately $60 million. (nottinghamworld.com<\/a>)<\/p>\n
\nWith a budget of $50 million, "The Crow" earned $24 million, leading to a loss of about $26 million. (nottinghamworld.com<\/a>)<\/p>\n