{"id":126576,"date":"2025-04-30T15:51:30","date_gmt":"2025-04-30T15:51:30","guid":{"rendered":"https:\/\/teknomers.com\/en\/matcha-too-popular-risks-the-shortage\/"},"modified":"2025-04-30T15:51:31","modified_gmt":"2025-04-30T15:51:31","slug":"matcha-too-popular-risks-the-shortage","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/matcha-too-popular-risks-the-shortage\/","title":{"rendered":"Matcha, too popular, risks the shortage"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<figure class=\"article__media\"> <picture class=\"article__media\"><source srcset=\" https:\/\/img.lemde.fr\/2025\/04\/28\/0\/0\/6048\/4024\/556\/0\/75\/0\/61d725f_sirius-fs-upload-1-34ii72rn4ofd-1745858632445-000-1hs480.jpg 556w, https:\/\/img.lemde.fr\/2025\/04\/28\/0\/0\/6048\/4024\/600\/0\/75\/0\/61d725f_sirius-fs-upload-1-34ii72rn4ofd-1745858632445-000-1hs480.jpg 600w, https:\/\/img.lemde.fr\/2025\/04\/28\/0\/0\/6048\/4024\/664\/0\/75\/0\/61d725f_sirius-fs-upload-1-34ii72rn4ofd-1745858632445-000-1hs480.jpg 664w, https:\/\/img.lemde.fr\/2025\/04\/28\/0\/0\/6048\/4024\/700\/0\/75\/0\/61d725f_sirius-fs-upload-1-34ii72rn4ofd-1745858632445-000-1hs480.jpg 700w, https:\/\/img.lemde.fr\/2025\/04\/28\/0\/0\/6048\/4024\/800\/0\/75\/0\/61d725f_sirius-fs-upload-1-34ii72rn4ofd-1745858632445-000-1hs480.jpg 800w\" sizes=\"(min-width: 1024px) 556px, 100vw\" alt=\"Des agriculteurs r\u00e9coltent des feuilles de th\u00e9 matcha \u00e0 Fujieda, dans la pr\u00e9fecture de Shizuoka (Japon), le 16\u00a0mai\u00a02019.\" width=\"664\" height=\"443\"><\/source><\/picture> <noscript> <img decoding=\"async\" src=\"https:\/\/img.lemde.fr\/2025\/04\/28\/0\/0\/6048\/4024\/664\/0\/75\/0\/61d725f_sirius-fs-upload-1-34ii72rn4ofd-1745858632445-000-1hs480.jpg\" alt=\"Farmers collect matcha tea leaves in Fujieda, in the prefecture of Shizuoka (Japan), May 16, 2019.\"\/> <\/noscript><figcaption class=\"article__legend\" aria-hidden=\"true\">Farmers collect matcha tea leaves in Fujieda, in the prefecture of Shizuoka (Japan), May 16, 2019.  <span class=\"article__credit\" aria-hidden=\"true\">Charly Triballeau\/AFP<\/span>  <\/figcaption><\/figure>\n<p class=\"article__paragraph  \">A stone&#8217;s throw from the Palais Garnier, tourists&#8217; lines dot rue Sainte-Anne, in Paris, known for its Asian cafes, Japanese in particular. Sometimes over ten meters.<strong> <\/strong>In slat, ice or pastry, they are waiting to be able to taste matcha, this green powder with a slightly bitter taste, produced from green tea and traditionally used for the tea ceremony in Japan. The craze has been general since the end of 2024, fueled by social networks, which praise the product as a healthier drink than coffee &#8211; on Instagram the hashtag #Matcha has 8.6 million publications. To the point of weighing a risk of shortage on the world market.<\/p>\n<section class=\"catcher catcher--favoris\">\n<p> <button class=\"lmd-btn-icon lmd-btn-icon--primary lmd-btn-icon--m js-lmd-dropdown-favorite-toggler\" aria-expanded=\"false\" aria-haspopup=\"true\" aria-controls=\"lmd-dropdown-favorite\" aria-label=\"Lire plus tard\" data-article-id=\"3406500\" data-position=\"lire aussi\" data-url=\"https:\/\/www.lemonde.fr\/economie\/article\/2025\/01\/26\/franui-ce-phenomene-qui-enflamme-tiktok-et-bouscule-les-supermarches_6516825_3234.html\" data-status=\"\"> <span class=\"icon__favorites\"\/> <span class=\"js-btn-icon-tooltip\" aria-hidden=\"true\">Read later<\/span> <\/button> <\/p>\n<\/section>\n<p class=\"article__paragraph  \">The fears confirmed in December 2024 when IPPODO, a very famous producer of Kyoto, in Japan, announced on his site a limit of a single product per order, for lack of being able to meet the demand, which has <em>&#8220;Exploded beyond all expectations&#8221;<\/em>. On the website of another famous producer, Marukyu Koyamaen, the observation is the same: stock shortage of most products.<\/p>\n<p class=\"reading-mode-only \"><strong>You have 65.33% of this article to read. The rest is reserved for subscribers.<\/strong><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/teknomers.com\/en\">Tm-En-1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmers collect matcha tea leaves in Fujieda, in the prefecture of Shizuoka (Japan), May 16, 2019. Charly Triballeau\/AFP A stone&#8217;s throw from the Palais Garnier, tourists&#8217; lines dot rue Sainte-Anne, in Paris, known for its Asian cafes, Japanese in particular. Sometimes over ten meters. In slat, ice or pastry, they are waiting to be able [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32333,4679,4327,2866],"class_list":["post-126576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-matcha","tag-popular","tag-risks","tag-shortage"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/126576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=126576"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/126576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/126577"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=126576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=126576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=126576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}