{"id":126508,"date":"2025-04-30T12:42:52","date_gmt":"2025-04-30T12:42:52","guid":{"rendered":"https:\/\/teknomers.com\/en\/the-jennyfer-brand-requests-its-compulsory-liquidation-a-thousand-threatened-jobs\/"},"modified":"2025-04-30T12:42:53","modified_gmt":"2025-04-30T12:42:53","slug":"the-jennyfer-brand-requests-its-compulsory-liquidation-a-thousand-threatened-jobs","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/the-jennyfer-brand-requests-its-compulsory-liquidation-a-thousand-threatened-jobs\/","title":{"rendered":"The Jennyfer brand requests its compulsory liquidation, a thousand threatened jobs"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<figure class=\"article__media\"> <picture class=\"article__media\"><source srcset=\" https:\/\/img.lemde.fr\/2025\/04\/30\/0\/0\/5340\/3628\/556\/0\/75\/0\/d983e1c_sirius-fs-upload-1-i6rxrifntfbb-1746013467784-000-j621d.jpg 556w, https:\/\/img.lemde.fr\/2025\/04\/30\/0\/0\/5340\/3628\/600\/0\/75\/0\/d983e1c_sirius-fs-upload-1-i6rxrifntfbb-1746013467784-000-j621d.jpg 600w, https:\/\/img.lemde.fr\/2025\/04\/30\/0\/0\/5340\/3628\/664\/0\/75\/0\/d983e1c_sirius-fs-upload-1-i6rxrifntfbb-1746013467784-000-j621d.jpg 664w, https:\/\/img.lemde.fr\/2025\/04\/30\/0\/0\/5340\/3628\/700\/0\/75\/0\/d983e1c_sirius-fs-upload-1-i6rxrifntfbb-1746013467784-000-j621d.jpg 700w, https:\/\/img.lemde.fr\/2025\/04\/30\/0\/0\/5340\/3628\/800\/0\/75\/0\/d983e1c_sirius-fs-upload-1-i6rxrifntfbb-1746013467784-000-j621d.jpg 800w\" sizes=\"(min-width: 1024px) 556px, 100vw\" alt=\"Une boutique de v\u00eatements Jennyfer,\u00a0\u00e0 Abidjan, le 15\u00a0d\u00e9cembre 2016.\" width=\"664\" height=\"443\"><\/source><\/picture> <noscript> <img decoding=\"async\" src=\"https:\/\/img.lemde.fr\/2025\/04\/30\/0\/0\/5340\/3628\/664\/0\/75\/0\/d983e1c_sirius-fs-upload-1-i6rxrifntfbb-1746013467784-000-j621d.jpg\" alt=\"A Jennyfer clothing store in Abidjan on December 15, 2016.\"\/> <\/noscript><figcaption class=\"article__legend\" aria-hidden=\"true\">A Jennyfer clothing store in Abidjan on December 15, 2016.  <span class=\"article__credit\" aria-hidden=\"true\">SIA Kambou\/AFP<\/span>  <\/figcaption><\/figure>\n<p class=\"article__paragraph  \">The French ready-to-wear brand Jennyfer, released from a period of receivership in June 2024, will finally request its compulsory liquidation, said management on Wednesday, April 30.<\/p>\n<p class=\"article__paragraph  \"><em>&#8220;The cost explosion, the drop in purchasing power, the changes in the textile market and an ever more aggressive international competition made its economic model uninformed<\/em>she told the France-Presse agency. <em>Our deep and sincere thought goes to all the teams mobilized for years with passion, creativity and commitment. \u00bb\u00bb<\/em><\/p>\n<p class=\"article__paragraph  \">According to a press release from the CGT-Commerce and Services Federation released on Wednesday, <em>&#8220;Employees were made aware of the situation&#8221;<\/em> in the morning. <em>&#8220;Management, with the complicity of the State, will remove the 999 jobs from the company&#8221;<\/em>deplores the union. <em>&#8220;This violent and brutal announcement plunges employees into a very precarious situation&#8221;<\/em>he adds, judging that the state should have <em>&#8220;Guarantee a vigilance&#8221;<\/em> After several social plans.<\/p>\n<section class=\"catcher catcher--favoris\">\n<div class=\"catcher__content\"><span class=\"catcher__title catcher__title--hide\">Read also:<\/span><span class=\"catcher__desc\">  <span class=\"icon__premium\"><span class=\"sr-only\">Article reserved for our subscribers<\/span><\/span>    Naf Naf, a new victim of the clothing crisis <\/span> <\/div>\n<p> <button class=\"lmd-btn-icon lmd-btn-icon--primary lmd-btn-icon--m js-lmd-dropdown-favorite-toggler\" aria-expanded=\"false\" aria-haspopup=\"true\" aria-controls=\"lmd-dropdown-favorite\" aria-label=\"Lire plus tard\" data-article-id=\"3337415\" data-position=\"lire aussi\" data-url=\"https:\/\/www.lemonde.fr\/economie\/article\/2023\/09\/06\/naf-naf-nouvelle-victime-de-la-crise-de-l-habillement_6188115_3234.html\" data-status=\"\"> <span class=\"icon__favorites\"\/> <span class=\"js-btn-icon-tooltip\" aria-hidden=\"true\">Read later<\/span> <\/button> <\/p>\n<\/section>\n<p class=\"article__paragraph  \">The brand, founded in 1984, had, in mid-2014, 220 stores in France and 80 abroad. It claims around 250 million euros in annual turnover.<\/p>\n<p class=\"article__paragraph  \">Placed in receivership in June 2023 due to the<em>&#8220;Sudden cost increase&#8221;,<\/em> added to <em>&#8220;Galloping inflation&#8221;<\/em>she said she got out of it less than a year ago, announcing <em>&#8220;An initial investment of 15 million euros&#8221;<\/em> And <em>&#8220;The arrival of a new shareholder&#8221;<\/em>. Meanwhile, a job safeguarding plan had ended in the abolition of 75 posts, including 60 at headquarters and 15 in warehouses, without closing stores.<\/p>\n<p class=\"article__paragraph  \">The company had a time tried to relaunch itself via a new brand identity, <em>&#8220;Don&#8217;t call me jennyfer&#8221;<\/em>who had not taken with customers. She finally returned in 2024 to her historical name, Jennyfer.<\/p>\n<p class=\"article__paragraph  \">Its new managing director, Yann Pasco, said in April 2024 <em>&#8220;Preserve Jennyfer&#8217;s DNA&#8221;<\/em>which, according to him, represented 15 % market share among 10-14 year olds<em>,,<\/em> and want <em>&#8220;Expand the target of customers&#8221;<\/em> By addressing the 15-19 year olds and 20-24 year olds.<\/p>\n<section class=\"catcher catcher--favoris\">\n<div class=\"catcher__content\"><span class=\"catcher__title catcher__title--hide\">Read also |<\/span><span class=\"catcher__desc\">  <span class=\"icon__premium\"><span class=\"sr-only\">Article reserved for our subscribers<\/span><\/span>    Pimkie imposes on its employees a new social plan <\/span> <\/div>\n<p> <button class=\"lmd-btn-icon lmd-btn-icon--primary lmd-btn-icon--m js-lmd-dropdown-favorite-toggler\" aria-expanded=\"false\" aria-haspopup=\"true\" aria-controls=\"lmd-dropdown-favorite\" aria-label=\"Lire plus tard\" data-article-id=\"3353260\" data-position=\"lire aussi\" data-url=\"https:\/\/www.lemonde.fr\/economie\/article\/2023\/12\/22\/pimkie-impose-a-ses-salaries-un-nouveau-plan-social_6207360_3234.html\" data-status=\"\"> <span class=\"icon__favorites\"\/> <span class=\"js-btn-icon-tooltip\" aria-hidden=\"true\">Read later<\/span> <\/button> <\/p>\n<\/section>\n<section class=\"author\">\n<p class=\"author__detail\">  <span class=\"author__name\">The world with AFP<\/span>  <\/p>\n<\/section>\n<section class=\"article__reactions\">                      Reuse this content   <\/section>\n<\/p><\/div>\n<p><a href=\"https:\/\/teknomers.com\/en\">Tm-En-1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Jennyfer clothing store in Abidjan on December 15, 2016. SIA Kambou\/AFP The French ready-to-wear brand Jennyfer, released from a period of receivership in June 2024, will finally request its compulsory liquidation, said management on Wednesday, April 30. &#8220;The cost explosion, the drop in purchasing power, the changes in the textile market and an ever [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8634,1456,32510,741,7576,1455,591,1102],"class_list":["post-126508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-brand","tag-compulsory","tag-jennyfer","tag-jobs","tag-liquidation","tag-requests","tag-thousand","tag-threatened"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/126508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=126508"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/126508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/126509"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=126508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=126508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=126508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}