{"id":104522,"date":"2024-12-16T17:28:40","date_gmt":"2024-12-16T17:28:40","guid":{"rendered":"https:\/\/teknomers.com\/en\/criticism-of-the-sponsor-name-blivakker-on-football-kits-in-vag-fk-news-sorlandet-local-news-tv-and-radio\/"},"modified":"2024-12-16T17:28:41","modified_gmt":"2024-12-16T17:28:41","slug":"criticism-of-the-sponsor-name-blivakker-on-football-kits-in-vag-fk-news-sorlandet-local-news-tv-and-radio","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/criticism-of-the-sponsor-name-blivakker-on-football-kits-in-vag-fk-news-sorlandet-local-news-tv-and-radio\/","title":{"rendered":"Criticism of the sponsor name Blivakker on football kits in V\u00e5g FK – news S\u00f8rlandet – Local news, TV and radio"},"content":{"rendered":"\n

The matter in summary The football club IK V\u00e5g in Kristiansand has signed a sponsorship contract with Blivakker, which has caused debate as the plan is for the players to have the text Blivakker on their uniforms. Former national team player Marit Helene Fiane Gr\u00f8dum is among those who criticize this, and believes the club should reconsider the choice. Several parents are also opposed to Blivakker as a sponsor, but do not want to be interviewed for fear of burden. V\u00e5g FK has stated that they regret that the matter has become a public discussion, and emphasizes that Blivakker is one of many partners who support the club’s vision to include as many children and young people as possible in sport. The Norwegian Football Association says that the clubs are free to choose their own sponsors and partners, as long as it is within the framework of Norwegian law. The summary is made by an AI service from OpenAI. The content is quality assured by news’s \u200b\u200bjournalists before publication. – I think it sends the wrong signal that young girls should run around with the message Blivakker on their chest, says former national team player Marit Helene Fiane Gr\u00f8dum from Arendal. After the football club IK V\u00e5g signed a large sponsorship contract with the beauty chain Blivakker, the debate has raged in Kristiansand. Both players and several parents that news has spoken to have reacted to the players running around with the text Blivakker on their kit. Blivakker will sponsor the club with a total of NOK 2 million over the next four years. REACTS: Former national team player Marit Helene Fiane Gr\u00f8dum thinks it is wrong for children and young people to run around with the Blivakker logo. \u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200bPhoto: Kjetil Samuelsen \/ news – A burden Gr\u00f8dum played 89 international matches with the Norwegian flag on his chest. She has also played for Larvik, R\u00f8a and Amazon Grimstad. She believes the club should think carefully about this matter. – They should perhaps take another look at whether this is really something they want to stand for, she says. Several parents tell news that they are against Blivakker as a sponsor, but do not want to be interviewed because it could become a burden. They don’t want the children to run around with Blivakker on their chests. What do you mean? Have your say further down in the matter. Dare FK: – Sorry that the case has ended up in the media. It was V\u00e5g’s senior women’s team that first went against the new sponsorship agreement. In a joint statement in F\u00e6drelandsvennen from 18 players it is stated that: “We don’t want small children, and especially girls, to run around with a message on their chest to wake up. This is a view of women that should have been abandoned long ago!”. General manager of V\u00e5g FK Kathrine Stava does not want to comment on the matter to news. She refers to the statement the club made on 12 December. In the statement, the board and administration apologize that the matter has ended up in the media and developed into an open discussion that included the women’s team: “Blivakker is one of many partners who support the club’s vision to include as many children and young people as possible in sport. The income from the agreement with Blivakker makes it possible to continue this important work and contributes to the club being able to keep the dues to a minimum level of NOK 50 for our 1,200 active athletes”. Iver Andre Kirkeland is responsible for girls’ football in V\u00e5g FK. He says the last month has been demanding. – I understand the reactions that have come. We have an internal dialogue with the board, so I don’t want to say anything more about the matter now, he says to news. Kirkeland says that the women’s team has informed him that they are thinking about whether they want to play with the Blivakker logo on the chest. UNDERSTAND THE CRITICISM: Girls football manager in V\u00e5g FK Iver Andre Kirkeland is in dialogue with the board. The picture was taken on an earlier occasion. Photo: Private Chairman of the club Even \u00d8grey Brandsdal has told F\u00e6drelandsvennen that he is incompetent in the case because he is the brother of Blivakker founder Einar \u00d8grey Brandsdal. news was in contact with chairman Even on Monday. He also refers to the statement from 12 December. See the full statement from V\u00c5G FK further down in the case. SILENT: Chairman of V\u00e5g FK Even \u00d8grey Brandsdal does not want to comment on the matter to news Here he is photographed on a previous occasion. Photo: Viktor S\u00f8dal \/ news Blivakker: – Will not define beauty Even \u00d8grey Brandsdal writes in social media that he has been in dialogue with the women’s team. They are now awaiting feedback on the consequences, and whether they stand by the agreement with the beauty chain. news has also been in contact with Blivakker founder Einar \u00d8grey Brandsdal. In an e-mail, he writes that he is referring to the answers in F\u00e6drelandsvennen a week ago. There he says, among other things, that Blivakker’s goal has never been to define beauty for anyone. – We have always worked to promote that all people are unique and beautiful in their own way. This has been an important theme in our recent marketing campaigns, where we focus on diversity and that everyone has different needs. FOUNDERS: Since 2007, Einar \u00d8grey Brandsdal has been very successful with the Blivakker beauty chain, which consists of both physical stores and online stores. Photo: Joachim L\u00f8schbrandt \u2013 An ethical challenge Sports finance expert Tor Geir Kvinen from the University of Agder believes the case has become an ethical challenge for the club. – Many things have happened here, and then you should be open and honest. So you should also have a high ceiling in a big club like V\u00e5g, in relation to the fact that there are different views about this, says Kvinen and adds: – There is no doubt that this is an ethical challenge for V\u00e5g. ETHICAL CHALLENGE: Tor Geir Kvinen at the University of Agder believes the club would have benefited from more transparency. Photo: Per-K\u00e5re Sandbakk \/ news Will not say anything about sponsor selection The Norwegian Football Association says the clubs are free to choose their own sponsors and partners. – The clubs are autonomous and choose their partners and who they advertise for, of course within the framework of Norwegian law. Beyond that, the clubs are free, says Yngve Haavik, head of communications at the Norwegian Football Association (NFF). CAREFUL: Yngve Haavik in the Norwegian Football Association says they are careful to say anything about a club’s choice of partners. Photo: The Norwegian Football Association He adds that any disagreements related to club decisions must be addressed by club members in the forums where such decisions can be made or changed. news has asked the Ministry of Culture for a comment on the matter. They reply that the political leadership does not want to make any comment. Hello! Welcome to dialogue at news. Since you are logged in to other news services, you don’t have to log in again here, but we need your consent to our terms of use for online dialogue The entire response from V\u00e5g FK V\u00e5g FK has received a lot of attention after it became known that Blivakker signed a cooperation agreement. The board now wants to explain why we have chosen to sign this agreement. First of all – we apologize that this matter has ended up in the media and developed into an open discussion that included the women’s team. Blivakker is one of many partners who support the club’s vision to include as many children and young people as possible in sport. The income from the agreement with Blivakker makes it possible to continue this important work and helps the club to keep the dues to a minimum level of NOK 50 for our 1,200 active athletes. The case has largely been about principles. By refusing Blivakker to profile its logo in the context of the club, we would set a potentially unfortunate precedent: That individuals or smaller groups in the club could oppose profiling agreements with companies from industries they themselves do not support. As a club, we want to treat all our partners and members with respect and equal value. We are proud of the diversity in our club and the work we do to create inclusion and prevent exclusion. This work is made possible to a large extent by our partners, including Blivakker, who have shown their support for our values. In V\u00e5g FK we want to encourage dialogue, but at the same time we recognize our responsibility to balance the members’ views with regard to the club’s sustainability and finances. We try to the best of our ability to manage the trust we have received from the club’s members. In a club with almost 1,700 members, the board understands that there will be different opinions and perspectives. Published 16.12.2024, at 17.17 Updated 16.12.2024, at 18.21
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The matter in summary The football club IK V\u00e5g in Kristiansand has signed a sponsorship contract with Blivakker, which has caused debate as the plan is for the players to have the text Blivakker on their uniforms. Former national team player Marit Helene Fiane Gr\u00f8dum is among those who criticize this, and believes the club […]<\/p>\n","protected":false},"author":1,"featured_media":104523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23187,857,1546,13208,151,16,152,522,10314,13675],"class_list":["post-104522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blivakker","tag-criticism","tag-football","tag-kits","tag-local","tag-news","tag-radio","tag-sorlandet","tag-sponsor","tag-vag"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/104522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=104522"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/104522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/104523"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=104522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=104522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=104522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}