{"id":104409,"date":"2024-12-15T17:34:20","date_gmt":"2024-12-15T17:34:20","guid":{"rendered":"https:\/\/teknomers.com\/en\/large-increase-in-sales-of-edamer-and-graddost-from-tine-news-nordland\/"},"modified":"2024-12-15T17:34:21","modified_gmt":"2024-12-15T17:34:21","slug":"large-increase-in-sales-of-edamer-and-graddost-from-tine-news-nordland","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/large-increase-in-sales-of-edamer-and-graddost-from-tine-news-nordland\/","title":{"rendered":"Large increase in sales of Edamer and Gr\u00e4ddost from Tine – news Nordland"},"content":{"rendered":"\n

The matter in summary: The price war before Christmas has led to a solid jump in sales of Edamer and Gr\u00e4ddost. Tine has sold 461 tonnes of the red Edam cheese and 140 tonnes of the black, well-aged, which is 76 tonnes more than last year. Tine has also sold 397 tonnes of the original Swedish cheese Gr\u00e4ddost, which is 77 tonnes more than the same period last year. The price war has not affected the sale of locally produced food, which has increased in volume this year as well. There is concern that price dumping may reduce consumers’ willingness to pay for local food and that people will get used to food being cheap. There is also concern about what price dumping is doing to our relationship with food and a call for awareness around the costs and value of producing food. The summary is made by an AI service from OpenAI. The content is quality assured by news’s \u200b\u200bjournalists before publication. – It is clear that many people believe that good cheese belongs to Christmas, we also see that in the sales figures for both Edamer and Gr\u00e4ddost. That’s what Ida Bj\u00f8rnstad Vrangen, communications advisor at Tine, says. One of the big price bombs before Christmas has been two cheeses, which have led to empty shelves in many shops. The numbers show why, and the increase is over 100 tonnes for both types combined. Not completely empty yet Vrangen says that they have sold 461 tonnes of the red Edam cheese and 140 tonnes of the black, well-aged. In total, there will be 76 tonnes more than last year. – The red is stored for a minimum of three months, while the black is stored for 12 months. This means that what is sold in the shops this Christmas has already been produced. The stock varies from store to store, but she has some reassuring words for those who have not yet bought cheap cheese for Christmas. – We still have edame cheese in our local warehouses – so it won’t be completely empty just yet. Gr\u00e4ddosten is popular all year round, but it is sold in extra quantities around Christmas. Tine has previously despaired that they will not be able to deliver enough porridge before Christmas, due to the stores’ abnormally low prices. Price wars and increased demand put pressure on Tine dairy’s porridge production. Although 80,000 cups are made a day, it is not enough for porridge-loving Norwegians. Photo: Bj\u00f8rnar Mor\u00f8nning \/ news – What do you think of the price war, really? – In the event of a sudden and large increase in demand, it will sometimes be challenging to deliver enough, as we are now seeing with porridge. But we also see the positive in the fact that many people want to buy good Christmas products with proper ingredients. It is up to the grocery stores to set the consumer price they believe is correct in the stores, and then we do what we can to deliver the Christmas goods. Produces Gr\u00e4ddost continuously From the beginning of November until now, Tine has sold 397 tonnes of the original Swedish cheese. – That is 77 tonnes more than the same period last year. At the dairy in Verdal, we have started early with increased production to meet the need for Christmas. When the prices in the shops are reduced, more are sold than usual. Due to the ripening time of the cheese, a sudden increase in demand can mean that some shops have little cheese available for periods. – But we produce continuously and replenish the stocks every week. We are happy to offer products that are an important part of Christmas for so many, and in general it is no surprise that low prices affect demand. Doesn’t affect the sale of local food What about goods produced by smaller producers locally, such as e.g. east? These goods rarely become part of the price competition between the big chains. Anne Mette Johnsen heads the Norwegian Food Foundation. They manage three labeling schemes that say something about the food’s origin and quality. Communications manager Anne Mette Johnsen at the Norwegian Food Foundation. Photo: Rita Kleven – Since the sales figures for local food have mostly increased in recent years, it does not seem that the price war is affecting the sale of locally produced food. The price war has been going on for a few years. Johnsen says sales of locally produced food have increased in volume this year as well. – Holidays are incredibly important sales times, and both the Farmer’s Market, food festivals and Christmas markets are important sales arenas. – Do you fear that price dumping may reduce consumers’ willingness to pay for local food? – Not the will, but maybe people get used to food being cheap. And the effort behind all Norwegian food should be appreciated. She says the low prices are not unilaterally negative. For those who cannot afford it, price can be absolutely decisive, Johnsen points out. But she reminds us that there is hard work behind all Norwegian food. – I’m sure Norwegian consumers know that and I hope they don’t forget it even when they make a Christmas bargain on the Christmas food, says Johnsen. Hanen general manager Bernt Bucher-Johannessen thinks the same. Both Johnsen and Johannessen are more concerned about what price dumping is doing to our relationship with food. Friends us that food should be cheap General manager of Hanen Bernt Bucher-Johannessen. Photo: Per Arne Hovland – Price wars do not appeal to the best in people. People get used to high-quality food being cheap, and it’s hard to imagine in the world’s most expensive country, says Bucher-Johannessen, adding that there are many who want a piece of the pie: – It’s a farmer , a food worker and a driver in ASKO who will drive. There are many people who want to have a part of the value creation that the product represents. He believes there needs to be an awareness of the costs and value of producing food. Published 15.12.2024, at 17.38 Updated 15.12.2024, at 18.16
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The matter in summary: The price war before Christmas has led to a solid jump in sales of Edamer and Gr\u00e4ddost. Tine has sold 461 tonnes of the red Edam cheese and 140 tonnes of the black, well-aged, which is 76 tonnes more than last year. Tine has also sold 397 tonnes of the original […]<\/p>\n","protected":false},"author":1,"featured_media":104410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23171,23172,1752,328,16,279,3709,6017],"class_list":["post-104409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-edamer","tag-graddost","tag-increase","tag-large","tag-news","tag-nordland","tag-sales","tag-tine"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/104409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=104409"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/104409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/104410"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=104409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=104409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=104409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}