{"id":104223,"date":"2024-12-13T20:34:17","date_gmt":"2024-12-13T20:34:17","guid":{"rendered":"https:\/\/teknomers.com\/en\/you-do-not-respect-the-value-of-the-product-news-innlandet-local-news-tv-and-radio\/"},"modified":"2024-12-13T20:34:19","modified_gmt":"2024-12-13T20:34:19","slug":"you-do-not-respect-the-value-of-the-product-news-innlandet-local-news-tv-and-radio","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/you-do-not-respect-the-value-of-the-product-news-innlandet-local-news-tv-and-radio\/","title":{"rendered":"– You do not respect the value of the product – news Innlandet – Local news, TV and radio"},"content":{"rendered":"\n

The matter in summary: The Tine dairy in Tretten is struggling to meet the high demand for ready-made porridge due to the shops’ price war on Christmas porridge. The dairy produces 70 tonnes of ready-made porridge a day, but is still unable to deliver enough. Production manager at Tine dairy, Joakim H\u00fcbinette, believes it is disrespectful to sell porridge at such a low price, as it underestimates the value of the product. Director of Communications at Kiwi, Kristine Aakvaag Arvin, assures that the suppliers and producers receive the agreed price, and that it is Kiwi who foots the bill for the low prices. The summary is made by an AI service from OpenAI. The content is quality assured by news’s \u200b\u200bjournalists before publication. 90,000 liters of milk become 70 tonnes of ready-made porridge per day. Seven days a week, from four in the morning until ten in the evening, the boilers have been running hot at Tine Meiierier’s product premises in Tretten. Yet they fail to deliver enough. Reason: The shops’ price war on Christmas porridge, where a cup of ready-made porridge costs as little as three kroner. Disrespectful, says Joakim H\u00fcbinette, production manager at Tine dairy Tretten – There is a fierce price war now before Christmas, says Kristine Aakvaag Arvin, communications director at Kiwi. Full throttle In the production premises at Tretten, the employees are happy that people appreciate Christmas porridge so much that they are being ripped off the shop shelves. – We are a small plant in a small place in Tretten, and employ almost 100 people here. We are absolutely important to the place here, says temporary plant manager Steffen Kr\u00e5kenes. Photo: Bj\u00f8rnar Mor\u00f8nning \/ news – We know everyone wants porridge for Christmas, says Steffen Kr\u00e5kenes, temporary plant manager at Tine dairy Tretten. At the same time, he believes it is not right to sell porridge for such cheap money. – You get a dinner for three kroner. I guess I don’t think much of it. His colleague, production manager H\u00fcbinette, explains: – Compared to the product, it’s crazy. Production manager Joakim H\u00fcbinette says it’s great fun that the stores choose their products to draw people into the stores. At the same time, the lure prices are so low that they do not fully respect the value of the product, he believes. Photo: Bj\u00f8rnar Mor\u00f8nning \/ news – You don’t respect the value of the product, he says, and points out that it is about a quality product that goes through several stages, from the farmer to the table, says the production manager. It was P4 who first reported the demand and the delivery problem. What do you think about price wars? Great, as long as the producers and everyone involved get paid! Great for my wallet, more of that stuff! I don’t really know… It just means that the shops get paid in other ways. Doesn’t affect me, I always shop at the same store! Show result Lokkeprodukter Elisabeth Gjems, head of the Innlandet farmers’ association, thinks it is strange that the Christmas food should be sold at what she calls dumping prices. – These are valuable goods that go through a lot of work, so there should be a price that reflects that. However, it is the grocery chains that determine the prices. Taste and smell! Elisabeth Gjems also makes a plea: Don’t let the Christmas porridge go to waste! She emphasizes that porridge has a long shelf life, and that, in her experience, it lasts long after the expiry date. – It’s just a matter of tasting and testing whether it’s good, so it doesn’t end up as food waste. And if the store is out of Christmas porridge, all you have to do is cook it yourself. – It is very easy, if it is the case that the dairy at Tretten is unable to produce enough. She also recommends replacing rice groats with barley groats. – So it’s cheap and good food, also regardless of the price war. She says that for her part, the most important thing is that the farmer gets paid for the raw materials, and that it is basically good that the trade union sees that porridge is something people want. – These are lure products the shops have to sell at a loss, I can’t understand anything else. She uses the opportunity to call for more transparency in the value chain. – We believe that the price should reflect that each link in the value chain gets its share of the price. When the prices are dumped, the margin in the store becomes poor. They have to make up for that with something else. They need to make more money from other products. – That milk products and our goods sell well in the shop is a good thing in itself, says farmers’ union leader Elisabeth Gjems, and adds: – As long as the farmer gets paid. Photo: Knut R\u00f8srud \/ news Kiwi: The suppliers and producers get paid Communications director Kristine Aakvaag Arvin at Kiwi assures that the suppliers and producers get the price that has been agreed. – We are the ones who take this bill. According to Arvin, their biggest concern is that customers come to empty shelves. – There has been a very high demand for the rice porridge. We do what we can to replenish goods and ensure that there will be as many customers as possible who will enjoy the low prices. Therefore, many of our stores have also introduced a limit of a maximum of three rice porridge per customer. She says they listen to the criticism that the price war is disrespectful to the product. At the same time, she says that they put the customer first. – We at Kiwi are happy that we are helping to make Christmas a little cheaper for people. The plant at Tretten produces a number of different porridge varieties, and sells porridge steadily throughout the year, says Steffen Kr\u00e5kenes. Photo: Bj\u00f8rnar Mor\u00f8nning \/ news Gr\u00f8t all year Back in the production premises in Tretten, the energy is starting to wane, admits plant manager Kr\u00e5kenes. For several weeks, the employees have been working twelve days straight, seven days a week. After the New Year, it’s back to five-day production. – Now there is only about a week left until Christmas. But we keep the pressure on. Production is stable and good, and everyone is present and working so that we can deliver. And when the year is over, they have produced close to 18,000 tonnes of porridge. – That’s quite a lot? – It’s quite a lot of porridge, yes. Published 13.12.2024, at 19.21
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The matter in summary: The Tine dairy in Tretten is struggling to meet the high demand for ready-made porridge due to the shops’ price war on Christmas porridge. The dairy produces 70 tonnes of ready-made porridge a day, but is still unable to deliver enough. Production manager at Tine dairy, Joakim H\u00fcbinette, believes it is […]<\/p>\n","protected":false},"author":1,"featured_media":104224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[322,151,16,10238,152,6729],"class_list":["post-104223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-innlandet","tag-local","tag-news","tag-product","tag-radio","tag-respect"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/104223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=104223"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/104223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/104224"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=104223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=104223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=104223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}