{"id":100275,"date":"2024-11-11T17:21:27","date_gmt":"2024-11-11T17:21:27","guid":{"rendered":"https:\/\/teknomers.com\/en\/dagbladet-pays-more-in-taxes-to-norway-than-facebook-news-norway-overview-of-news-from-different-parts-of-the-country\/"},"modified":"2024-11-11T17:21:29","modified_gmt":"2024-11-11T17:21:29","slug":"dagbladet-pays-more-in-taxes-to-norway-than-facebook-news-norway-overview-of-news-from-different-parts-of-the-country","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/dagbladet-pays-more-in-taxes-to-norway-than-facebook-news-norway-overview-of-news-from-different-parts-of-the-country\/","title":{"rendered":"Dagbladet pays more in taxes to Norway than Facebook – news Norway – Overview of news from different parts of the country"},"content":{"rendered":"\n

Norwegian newspapers, such as Dagbladet, compete for the same advertising dollars as large companies such as Facebook and Google. The competition for our attention when we scroll is getting bigger and bigger. Photo: Aurora Ytreberg Mel\u00f8e \/ news Between 2017 and 2022, the international giants’ Norwegian businesses paid far less company tax to Norway than Dagbladet: Dagbladet paid NOK 50.1 million in tax. Google Norway paid NOK 35.9 million in tax. Facebook Norway taxed NOK 33.5 million. In other words, Dagbladet paid 40 percent more tax than Google, and 50 percent more tax than Facebook. Dagbladet pays more tax because the newspaper’s tax profit is greater in Norway than for Facebook and Google. But experts reckon that Facebook and Google actually have significantly higher income from the Norwegian advertising market than the newspaper. – We really have no comment on this. We will also assume that this also applies to several media, writes managing director Alexandra Beverfjord in Dagbladet in an email to news. news uses tax figures for companies from the Swedish Tax Agency. Is the income millions or billions? But why is it that Facebook and Google have a lower tax bill than Dagbladet? – Since advertising is not a physical product, advertising income from Norway can be earned more easily without a fixed place of business in Norway and thus without tax liability to Norway, explains Andreas Fjeldsk\u00e5r, who is the general manager of Tax Justice Norway. Tax Justice Norway is one of the organizations that has long worked for a fairer tax system across national borders. The income Google and Facebook have in Norway is therefore not necessarily the same as in the accounts. The analysis company GroupM has therefore made calculations for news of how much the international technology giants have had in revenue in Norway. The companies tax a tax profit, but the turnover in Norway forms a picture of how large a business the technology giants probably have in relation to competitors such as Dagbladet. The calculations show that Google and Facebook have had greater income in Norway than can be read in the accounts: In 2022, Facebook’s turnover for NOK 4 billion in Norway, according to figures from GroupM. For comparison, the accounts show that Facebook Norway had NOK 68 million in revenue this year. Google’s turnover was NOK 6.5 billion, according to GroupM’s calculations. The accounts show that Google Norway’s income was NOK 345 million in 2022. Dagbladet had NOK 599 million in income in 2022, according to the accounts for 2022. GroupM has not made calculations of Dagbladet’s income. In contrast to the American technology giants, the newspaper is Norwegian and Danish owned. The calculations from the analysis agency also show that both companies have increasing income in Norway. – The estimates are based on our industry knowledge as one of Norway’s largest media agencies, as well as figures from the Institute for Advertising and Media Statistics, writes GroupM CEO Jarle Thalberg. news has sent the figures from GroupM and the Swedish Tax Agency to Facebook and Google. – We follow the current tax rules in the countries where we operate, including Norway, writes Sondre Ronander, communications manager for Google in Norway, in an email to news. Sondre Ronander, head of communications at Google Norway Photo: Mari Reisj\u00e5 \/ news He adds that they are one of the world’s largest taxpayers, but that 80 percent of this tax is paid in the USA. – We have been, and are, clear in our support for the work being done to update international tax rules. We hope the countries continue to work together to ensure that a balanced and lasting agreement is finalized soon, writes Ronander. Facebook has not responded to news’s \u200b\u200binquiries. Steep drop in media advertising revenue The media industry in Norway has struggled to make money from advertising in recent years. Tellef Raabe at the Norwegian School of Economics is a researcher on media economics. He has calculated that 66 percent of Norwegian newspapers’ advertising revenue has disappeared since the peak in 2007. The peak was before Facebook and Google became big. NHH researcher Tellef Raabe. Photo: Frode Berg For the newspapers, there has been a decline from NOK 12 billion to NOK 4 billion in advertising revenue. A report from the Norwegian Media Authority shows that Google and Facebook had 42 percent of the Norwegian advertising market in 2023. But even if companies like Facebook and Google had paid more in taxes to Norway, it would not have been a “quick fix” for the Norwegian media industry, he believes . – The foreign tech companies will probably only raise their advertising prices a little. If Norwegian media are to get a larger share of the advertising kroner back, they simply have to deliver a better product than they do today, he says. – Unfair competition conditions Lower incomes have led to downsizing and cuts in several media houses, several articles from industry newspaper M24 show. The Norwegian Association of Journalists (NJ) believes it is worrying that the technology giants can grow in the Norwegian advertising market, but pay little tax to Norway. – It does not provide fair conditions of competition and in the worst case could be a threat to Norwegian media diversity if the politicians do not come up with mitigating measures, says NJ leader Dag Idar Tryggestad. He calls for the authorities to step in. – And then you have to find the means of action that are as reliable as possible, and which do not contribute to Norway appearing as a tax haven for these companies, he says. Waiting for a global tax agreement Several have previously pointed out that the current tax rules are not adapted to the digital economy. Fjeldsk\u00e5r in Tax Justice believes that Norway could introduce a digital sales tax to ensure that companies such as Facebook and Google paid more tax to Norway. – Why hasn’t Norway done this? – Like several other countries, Norway has kept this a bit on hold, waiting for large, more global agreements that would coordinate this via the OECD. Andreas Fjeldsk\u00e5r in Tax Justice Norway. Photo: Tax Justice Norway The OECD has tried to get Norway and several other countries to establish a digital tax. news has been in contact with the Ministry of Finance, which states that work is still ongoing, and that Norway is actively participating in the negotiations. – What would be the consequences if Norway had introduced such a digital sales tax? – The largest digital, global companies we have today are American. And it is clear that there may be reactions from the USA if Norway does so. But it is important to take into account that this will be something that probably every country in the world wants to introduce. Precisely to protect their tax base and there are quite a few billion kroner we are talking about, says Fjeldsk\u00e5r. Published 11.11.2024, at 17.38
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Norwegian newspapers, such as Dagbladet, compete for the same advertising dollars as large companies such as Facebook and Google. The competition for our attention when we scroll is getting bigger and bigger. Photo: Aurora Ytreberg Mel\u00f8e \/ news Between 2017 and 2022, the international giants’ Norwegian businesses paid far less company tax to Norway than […]<\/p>\n","protected":false},"author":1,"featured_media":100276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18,10755,422,16,14,15,17,4091,1967],"class_list":["post-100275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-country","tag-dagbladet","tag-facebook","tag-news","tag-norway","tag-overview","tag-parts","tag-pays","tag-taxes"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/100275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=100275"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/100275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/100276"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=100275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=100275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=100275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}