The case in summary The humor program Uti vår hage launched a “conspiracy theory” 20 years ago that Nidar tried to trick customers into buying Mocha beans at the expense of Kremtopper by making the packages identical. After Nidar changed the packages in autumn 2023, the Mocha Bean and Cream Topper packages have never been better. Elisabeth Aandstad Ekheim, communications director at Orkla, says that they have received a few inquiries that people find it difficult to choose the right one, and that the change in design was to update the Nidar logo. Cream tops sell the most, but sales of both Cream tops and Mocha beans are fairly stable. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. – I remember that my then boyfriend and I had noticed that the packages were the same. That’s what comedian Harald Eia says. – Then came the idea that it was done on purpose to deceive busy customers in the store. Me, Bård (Tufte Johansen) and Atle (Antonsen) wrote the sketch and got it included in the TV program Uti vår hage, he continues. See the sketch about Mocha beans here: Together with the companions Bård Tufte Johansen and Atle Antonsen, they wrote the sketch about the confusingly similar packages. In the season finale “Hulter til bulter” a point is made that Mocha beans and Cream tops must be “close together”, so that customers are mistaken. Furthermore, the “conspiracy theory” is launched that nobody likes mocha beans, and that sales are miserable. Therefore, Nidar changed the design of the boxes so that they were confusingly similar to Kremtopper in an attempt to increase sales – at least according to the sketch. Atle Antonsen, Harald Eia and Bård Tufte Johansen captivated the TV viewers through two seasons of the comedy program Uti vår hage Photo: Fire Eyes / news Using the weekly salary at Kremtopper – got mocha beans The problem mentioned in the sketch actually happened in reality. One person who took the wrong package home is the editor of the trade newspaper Dagligvarehandelen, Are Knutsen. – Yes, up to several times, he says to news. – The very worst time happened in my childhood. Then I spent my entire weekly salary on a box of Kremtoppers. Then I came home happy, opened the package and there were mocha beans. That incident still sticks in my mind, Knutsen chuckles. Have you ever picked up the wrong box at the store? Yes 🙈 No 😅 Huh? Are there two DIFFERENT products? 😳 Show result He thinks the new packages do not help stressed people on the shop shelves. – I think they are confusingly similar. The entire design impression, with logo, placement of various elements and the yellow color – it is very similar, he says and adds: – I would think that the risk of confusion increases even more for those of us who are in a bit of a hurry in the store. Are Knutsen is editor of the weekly newspaper Dagligvarehandelen, and a keen Kremtopp enthusiast. Photo: Dagligvarehandelen Therefore he felt a kind of justice when he saw the sketch in Uti vår hage in 2003. – It meant that I was not alone, and that always feels good. I assume that Harald Eia has also realized that some people have made mistakes. – Maskorama vs. Makta And the comedian has learned that. – They are incredibly similar. I’m a little surprised by that. It’s like having the same design on a children’s book with Peppa Pig and a book by Karl Ove Knausgård, says Harald Eia. Harald Eia believes that Mocha beans are more sophisticated in taste than Kremtopper – and compares the product to the TV series Makta. Here, the character Reiulf Steen is old about something good. It is unknown whether it is mocha beans, cream tops – or something else entirely on the menu. Photo: news/Motlys/Novemberfilm He believes the chocolates are completely different, even though the packages might not suggest so. – Cream tops have a sweet and mild taste – much like Maskorama. Mocha beans are more mature in taste and more sophisticated – a bit like Makta. – What do you think sells the most? – Cream tops. But it may be that Mocha beans have a good position at Christmas time. There should always be a bowl of bad chocolate on the table. It is included. – Are you Team Cream Tops or Team Mocha Beans? – Cream! But I rarely eat it. It’s a bit too much cream for me. Cream tops sales – The products have been quite similar for many years, but we have had a few inquiries that people found it difficult to choose the right one. That’s what Elisabeth Aandstad Ekheim, director of communications at Orkla, says. She says the reason the packages were changed in the autumn was primarily to accommodate an updated Nidar logo. The design of the boxes for Cream tops and Mocha beans was changed this autumn, Nidar explains. Photo: Marius Guttormsen / news In addition, they wanted to make the design of Mocha beans a little more contemporary. – Does the similarity on the packages make people take the wrong product – as is claimed in the sketch? – There have not been many inquiries to us about this, no. – Which of the two products sells the most? – Cream tops sell the most. Sales of Cream tops and Mocha beans are fairly stable. What do you think is best? Cream tops of course! 😍 Mocha beans of course! 🥰 Don’t like any of the parts 😒 Show result
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– Would think that the risk of confusion is increasing – news Nordland
