29 February 2024 at 09:00 The clothing giant Shein wins this year’s Golden Barbie, Press – Redd Barna Ungdom writes in a press release. The nominees for this year’s award were Meta, Good For Me and Shein. The latter runs away with the victory. Annually, the organization awards the award to hold accountable actors they believe are deliberately using children and young people’s insecurities to make money. It is the young people themselves who nominate and vote for the worst. Previously, both Sophie Elise AS, the TV series “Ex on the beach” and the clothing stores BikBok and Brandy Melville received this year’s Golden Barbie With its cheap and mass-produced clothes, the fashion giant Shein, which is referred to as “Ultra-fast-fashion”, is nominated for the way they uses influencers and social media to create buying pressure among young people. – Shein is a shining example of the fast fashion industry’s influence on children and young people, says head of the organisation, Maja Enerhaug Egge. The rating can also show that there is a high climate commitment among young people, she says. – Children’s and young people’s feed is crammed full of garments and companies such as Shein are helping to create an expectation that you have to buy more to avoid the pressure of clothing. The truth is that the pressure comes from the clothing giants themselves. Egge believes that greater political change is needed to prevent children and young people from being exploited for money. – We always request dialogue with the nominees, but often experience that actors would rather remain silent than have to respond to criticism. Nor can we hold responsible all the actors who market to children and young people in a problematic manner one award ceremony at a time.
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What did you get in February 2024? – news Culture and entertainment
