Berlin letter
The economic model of German sausage in curry is obviously more resilient than that of the thermal car, the German manufacturer Volkswagen (VW) can testify. According to a report by the works council, the curry sausage stamped “VW” is the product of the group that sold best in 2024.
Volkswagen, whose social plans shaken Germany with the planned abolition of 35,000 positions at the national level and which announced, Tuesday, March 11, a drop in its annual net profit of 30 %, on the other hand recorded a record of sales of its currywurst House. The group sold 8.5 million units in the company’s canteens, in the Wolfsburg stadium, where it has its headquarters, and in the supermarkets of the few regions where they are marketed. Almost as much as the 9 million vehicles out of its mounting channels in 2024, all brands combined.
“Volkswagen is synonymous with innovation – out of two, four and many other wheels – and yes, also on the plate! »»welcomed the staff director, Gunnar Kilian, Monday, March 10, on the LinkedIn social network. The Wolfsburg group, which very seriously looked into the reasons for this craze, highlights the success of the variations of this dish, such as the Hot-Dog sausage, in 2021. The manufacturer promises that other variants will follow.
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