Kristine Sanne, senior communications adviser at Vinmonopolet, confirms this to news. – We have been made aware that the label has been changed since it was registered with the ordering committee. When this item was entered, it had a different label than it has now. It may be in breach of the ban on alcohol advertising, says Sanne. –– We have therefore sent questions to the wholesaler to clarify whether they have delivered a product that is in accordance with laws and regulations. In the meantime, we have chosen to stop the sale of this until this is clarified. – Why might it be in conflict with the ban on alcohol advertising? – It is because it is linked to the use of a brand. The pair is a brand in itself, and linking a brand to alcohol may be in breach of the alcohol advertising ban. Wedding gin On Monday this week, Princess Märtha Louise and Durek Verrett launched a gin made in connection with their wedding this summer. Photo: Ann-Iren Finstad / news The label on the bottle and on the producer’s website stated that the gin was made for the wedding of the princess and Verrett, Se og Hør reported earlier this week. This is completely contrary to the guidelines that the royal house and the princess have laid down for her activities and use of the princess title. It has previously been decided that Princess Märtha Louise will not use the princess title in commercial activities. Photo: Ann-Iren Finstad / news Now it turns out that it may also be in violation of the alcohol advertising ban. In addition to the princess title, a pink monogram with Princess Märtha Louise and Durek Verrett’s initials adorned the bottles. Princess Märtha Louise and Durek Verrett are getting married on 31 August in Geiranger. Here they are in connection with the celebration of Princess Ingrid Alexandra’s 18th birthday. Photo: Lise Åserud / NTB – A miss Earlier today, it became known that the title has now been removed from the description on the manufacturer’s website, and that it was also to be removed from the bottles. – Here, unfortunately, there was a mistake, and therefore the title has now been removed from the website, and it will be removed from the next batch also on the bottles, said the princess’s manager Carina Scheele Carlsen to VG. news has asked the Palace questions about the use of the princess title in connection with the gin. Communications manager Guri Varpe refers to the princess’s manager Carina Scheele Carlsen. She has not yet responded to news’s inquiry. According to Vinmonopolet, 12 liters of the wedding gin were sold in May, while a further 41 liters have been sold so far in June. – By comparison, we sold 78,000 liters of gin in May alone. So there hasn’t been very much interest in it, but we see some increasing interest after the media coverage, says Kristine Sanne in Vinmonopolet. Published 27.06.2024, at 11.15
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Vinmonopolet stops the sale of princess gin – news Norway – Overview of news from various parts of the country
