Universal Music must stop using Marius Borg Høiby’s image in album promotion – news Norway – Overview of news from different parts of the country

The Oslo district court orders Universal Music to remove all posters with a picture of Marius Borg Høiby, which are hanging in several places around the center of Oslo. This is revealed in a decision from the district court on Monday afternoon. It also states that the image of Høiby cannot be used in the promotion of the latest album by the artist Marstein. Bjørn Rogstad, boss of Universal Music AS, tells news that he has no comment on the case. Nor does the management of Marstein, frkvns, want to make a comment. Posters with a picture of Marius Borg Høiby have been put up in several places in Oslo in the last week. Photo: Emilie Waaler / news The ruling states that Høiby, as a public figure, must tolerate his images being used in journalistic coverage, but that it is “something quite different” when images are used for a commercial purpose. Furthermore, it is emphasized that the mention of him is derogatory. “His image is also being used in the promotion of a music album that refers to him in a very derogatory way”, writes the court. Reference is made here to a song by Marstein entitled “3 wise men”: Excerpt from “3 wise men” “He had shh in his doll’s house, but she got out okay Let’s find new influences Mrs. One more came, one more left, more frustration, he kicked and punched Blue blood at his mother he does whatever he wants at the weekend, so he turned up and put the knife in the wall” A temporary injunction is when the court orders someone to stop what they are doing immediately. In this case, the court believes that since it can take a long time to get any lawsuit in place, it will be burdensome if Universal and Marstein do not stop using the image immediately. Universal Music AS is therefore required to stop all use of images of Høiby in the promotion of Marstein’s music album immediately. – Gross personal offense In a press release from Øyvind Bratlien, Høiby’s defender, it is stated that the media storm against Høiby has lasted a long time. – Borg Høiby was involuntarily made part of a marketing campaign for a music album that refers to himself in very derogatory terms, the press release states. – The personal violation was so gross and the commercial exploitation so clear that we had to deal with it immediately, it continues. Universal Music AS is therefore required to stop all use of images of Høiby in the promotion of Marstein’s music album. – They must also immediately remove all posters with images of Borg Høiby associated with this promotion from all physical locations in Norway, writes Bratlien. Published 04.11.2024, at 13.34 Updated 04.11.2024, at 13.57



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