Case in point: A wrap made of cottage cheese, eggs and optional spices has become a viral trend on social media, especially on TikTok. The trend has led to an increase in demand for cottage cheese, and Tine has had to increase production significantly. Tine’s cheese factory at Frya in Gudbrandsdalen has started production around the clock, including Saturdays, and has hired four new employees to meet demand. Sales of cottage cheese from Tine have increased by 35 per cent so far this year. Media expert Magnus Hoem Iversen predicts that the trend will not last long, but points out that when something goes viral, it can increase sales significantly. The summary is made by an AI service from OpenAI. The content is quality assured by news’s journalists before publication. – It was fun to test something new. It was a completely new way for me to use cottage cheese. That’s what Hanne Lund says. She is one of several who have tested the viral cottage cheese wrap that has taken off on social media in recent weeks. Cottage cheese is taking off on social media. On TikTok, the dairy product has been mentioned almost 100 million times! Photo: Screenshot / Tiktok Especially on TikTok, the dairy product has made a name for itself, and has been mentioned in over 93 million videos. – I had to give it two tries because I fried it a little too hard the first time. The second time I made it thicker and got it juicy and good, explains Lund. – It was delicious! Unable to meet demand Cottage cheese, eggs and the desired spices are all that is needed to make the protein-rich wrap. The fact that the cheese has become so popular has meant that Tine’s cheese factory at Frya in Gudbrandsdalen has had to increase the production of cottage cheese considerably. – Now we keep things running around the clock, and we have also started producing on Saturdays, says cheese manager Sigrid Svanborg. Cheese manager, Sigrid Svanborg is very happy about the increase in demand for cottage cheese. Photo: Privat Already in September last year, they noticed that the cheese was becoming more popular than usual. Usually, the demand for cottage cheese decreases from autumn to Christmas. The dairy manager describes the increase in production as a demanding but gratifying adjustment. So far this year, sales of cottage cheese from Tine have increased by 35 per cent. A lot of cottage cheese is produced at Tine’s cheese factory at Frya in Gudbrandsdalen. Photo: EVEN LUSÆTER / news The growth and demand have led to them hiring four new employees. – When the increase began, at first it was just a joy. As it continued, we had to turn around, and work harder to produce enough. Want to make the viral cottage cheese wrap? You need: 1 cup cottage cheese 2 eggs 0.5 teaspoon salt 0.5 teaspoon pepper herbs, chili flakes or other spices How to do it: Put cottage cheese, eggs, salt and pepper in a blender or a food processor. You can also use a stick blender. Process until you have a smooth batter. Put the batter on a baking tray lined with baking paper, and smooth the surface with a spatula. Sprinkle spices or chili flakes on top of the batter. You can also use grated cheese. Bake the wrap in the middle of the oven at 180 degrees for about 40 minutes until it starts to turn golden. Take the cottage cheese wrap out of the oven and cut it in half. Fill with desired filling and fold into a sandwich. Source: Menu Increased sales Also Rema 1000, which has jumped on the Cottage cheese trend, says the TikTok video they made has been saved almost 17,000 times and received 1.2 million views. – The response has been good, says head of marketing, Cathrine Stensaker in an e-mail to news. The store joined TikTok because they want to reach younger customers, and see that more of them are becoming more interested in eating healthier. Rema 1000 has also jumped on the cottage cheese trend. But they made “cottage cheese” ice cream on their TikTok. Photo: Screenshot TikTok – And then we want to create content that is engaging and relevant. – Cottage cheese has become incredibly popular and we are happy that more people have opened their eyes to the product. In the last year, we have increased sales by around 40 per cent, says Stensaker. Track short-term trend Both Lund and Svanborg believe that the protein bomb will be the trend for a long time, but Magnus Hoem Iversen does not completely agree with that. He is a media scientist and co-author of the book “Social media”. He says that there is a lot that can go viral. In the last decade, we’ve seen everything from planking, fidget spinners, ice bucket challenges and food recipes. That things go viral is just good old-fashioned human behavior, according to media scientist Magnus Hoem Iversen. Photo: Karoline Forberg / news Iversen predicts that the viral trend of cottage cheese and eggs will not trend for long. – Most people want to try it, but it’s a bit tougher to establish a completely new habit, so it probably won’t last very long, he says. Do you eat cottage cheese? I threw myself into the trend after I saw it on Tiktok🤤 Yes, but I did it long before everyone would suddenly eat it. Cottage cheese, what is it?🤔 No! Show result He believes that no company should invest in going viral, because it can simply be difficult to break through. – But when it first happens, it can greatly increase sales, says Iversen. Photo: news This is how you do it Published 16.06.2024, at 3 p.m
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