There were probably more people who were excited about whether Sophie Elise Isachsen (28) would comment on the controversial Instagram photo in the newest podcast episode that was published on Thursday. The episode has so far had 31,251 downloads after being out for a day. The average before the last two episodes of “Sophie and Fetisha” is 16,545 downloads after being available for one day. The figure is taken from news Analyse. – We also see that the episode from last week has had good listenership since it was published, writes communications manager for the news podcast, Vetle Nielsen, in an email. However, it is only after a week that they see how the episode as a whole compares to other episodes. So it is too early to say anything about how the episode will end, says Nielsen. This is the picture Sophie Elise Isachsen posted, which has led to the huge debate on social media. news has shot the woman standing next to her. Photo: SCREEN DUMP INSTAGRAM In the podcast episode, the photo is not mentioned. Towards the end of the broadcast, Isachsen nevertheless points to a quote she has been thinking a lot about in recent days. – You know the quote “What doesn’t kill you makes you stronger”. Mum always said “No, no, what doesn’t kill you, doesn’t kill you”, and that’s exactly what I know now. On Friday, news tried to get a comment from Sophie Elise and her friend on the photo, without success. Expert: – The followers deserve an explanation Scholarship holder at Kristiania and expert on social media, Mathilde Hogsnes, says that Isachsen has had a habit of sharing absolutely everything. Then it is difficult to defend that she does not want to comment on this. – I think it would have been wise to come up with an explanation. Then she could manage the narrative instead of letting others manage it for her, says Hogsnes to news. Mathilde Hogsnes, research fellow at Kristiania. Photo: Jonatan A. Quintero / Kristiania Sophie Elise Isachsen is one of Norway’s biggest influencers and has over 580,000 followers on Instagram. – We tend to rank influencers based on the number of followers. She is what we call a macro-influencer. She spreads information to a large group of people. At the same time, she has an important role above others in the industry, says Hogsnes. – Sophie Elise’s main role is to influence, and then she has a responsibility towards her followers. The followers deserve an explanation. Spread at record speed It was Sunday last week that Isachsen published the now viral Instagram post. In the photo, Isachsen is standing next to a friend, who is also an influencer. In her left hand, the friend is holding a small transparent plastic bag containing something. The caption reads: “Life is about a billion times more fun when you just give a damn”. The chairman of the drug prevention youth organisation, Juvente Sarah Jul-Rasmussen, does not think it has much to say whether there is a narcotic substance in the bag or not. She believes that most people will anyway associate what they see with narcotic drugs. The picture on Sophie Elise Isachsen’s profile was removed after a short time. In the last week, however, it has been spread at record speed via social media. Passed 3,000 complaints On Friday, the number of complaints to the Broadcasting Council in connection with the Instagram post passed 3,000. Several posts on social media encourage others to submit complaints to the Broadcasting Council. On Tuesday, news stated that the Instagram photo will not have consequences for the podcast collaboration. Several actors, on the other hand, are considering the collaboration with Sophie Elise Isachsen, and Rema 1000 has seen the launch of Sophie Elise’s new candy product on hold. Sophie Elise Isachsen is connected to news through the podcast “Sophie og Fetisha”. Her client is news entertainment. news Nyheiter works journalistically independently with this case.
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Twice as many heard the podcast episode of Sophie Elise – news Norway – Overview of news from different parts of the country
