The matter summed up: Farmer Margrethe Moe is disappointed that Nyt Norge has given Tine permission to use the brand on products that will now contain imported dry milk. Moe fears that this could destroy the trust of consumers, as Nyt Norge is only to be used on Norwegian products. Nina Sundqvist in Nyt Norge says they don’t like having to do it, but that they gave Tine permission. She believes the situation could have been avoided if Tine had informed earlier. Tine says that most of the content in the product will be of Norwegian origin. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. – I am at a loss for words. This is how farmer Margrethe Moe in Brønnøysund shared a Facebook post on Thursday that has received over 2,000 shares in one day. The frustration comes from the fact that Nyt Norge has given Tine permission to use the brand on products that will now contain imported dry milk. – This is a brand name that we have built up over an extremely long time and we have great confidence in the market with the consumer. I fear that we will destroy trust if we are to use the brand on this, says Moe. COMMITMENT: Moe shared this post on his Facebook page. In one day, the post has been shared over 2,000 times. Photo: Margrethe Moe – Can’t use Nyt Norge And that’s exactly what Nyt Norge stands for: only Norwegian ingredients. But due to a lack of milk this winter, the Norwegian Directorate of Agriculture is open to cuts in customs duties and the import of dairy products. According to the Ministry of Agriculture, the lack of milk was linked to lower production than the forecasts indicated. Moe understands that. She is nevertheless deeply disappointed by the decision that Tine can still use the Nyt Norge brand. – It is madness. It can destroy the trust of our consumers. She now wonders how Norwegian consumers can trust Nyt Noreg’s guarantee that the raw materials in the product must be Norwegian. – Although it is not a question of large quantities and it is a question of imported dry milk, I think it will be wrong anyway. – Today they have taken a decision that I am deeply against, Moe wrote on his Facebook profile on Thursday. Photo: Ole-Christian Olsen / news – What do you think they should do differently when they don’t get enough milk from Norwegian farmers? – It is an honest matter, but they cannot use the Nyt Norge brand. That’s what I’m most disappointed about. Meiner Tine could have said before Nyt Norge is a brand scheme that will make it easier to choose Norwegian ingredients. Thus, “meat, eggs and milk must always be 100% Norwegian” according to the Consumer Council. Requirements for Nyt Noreg These three requirements must be met in order to label a product with Nyt Noreg, according to the Consumer Council: “The food must contain Norwegian ingredients. For compound foods, up to 25% non-Norwegian ingredients are permitted, but meat, eggs and milk must always be 100% Norwegian. “The food is produced / further processed in Norway”. “The raw materials come from farms where consideration for animals, people and the environment is taken care of according to specific standards (the KSL standard)”. Source: Forbrukarrådet.no Also according to Nyt Norge itself. – It has long been said that we are aggressive and provide a guarantee of origin for Norwegian food production. There must be Norwegian milk, eggs and meat in the products that use these raw materials. That’s what Nina Sundqvist says, is managing director of the Norsk food foundation and manages the Nyt Norge brand. The reason why Tine has applied for a dispensation is that 2.5 per cent skimmed milk powder is used in yoghurt from Tine. We don’t have that available in Norway now due to a lack of milk. – It is probably a situation that has been known for a long time, says Nina Sundqvist, who manages the Nyt Norge brand. Photo: Nils John Porsanger / news – The thing that is obviously given lower priority when there is a shortage of milk in Norway is skimmed milk powder, says Sundqvist. Sundqvist is clear that Tine could have told about the situation earlier. – It is probably a situation that has been known for a long time. Therefore, it was an opportunity to think about how the packaging situation could have been solved. – But surely the consumer has a need for things to be labeled correctly? – Yes. Of course we want that too. But now we have to balance the situation that lies there, then. Therefore, a dispensation limited in time and volume has been granted before we can get the production of Norwegian skimmed milk up again. She explains that this is the fifth dispensation that Nyt Norge has granted in 15 years. Three previous cases have concerned production difficulties, while the fourth was linked to the corona pandemic. In this instance, the dispensation applies for four months. Bite the sour apple Johnny Ødegård underlines that dry milk is an ingredient that is included in small quantities and that they bite the sour apple when they now import dry milk. – The essential content of the product will be of Norwegian origin. He is the head of Norwegian milk raw materials, which is the part of Tine that works to ensure that Tine gets milk into the dairy. – The situation we are in is not a desirable situation. We want to offer Norwegian raw materials all the time. – We cheer for the Nyt Norge brand and are very happy about the enthusiasm around using Norwegian ingredients, says Johnny Ødegård in Tine. Photo: Even Lusæter / news – The Norsk Food Foundation believes that Tine could have contacted them earlier and that the application from Dykk came legally late. What do you think about it? – We understand the criticism and could certainly have been better informed. Actors must be informed at the same time and at the right time. We cannot inform based on belief and rumour, he replies and adds: – We must inform when we know the status, and then we must inform everyone at the same time. We understand the frustration and we are concerned with having a good and safe consumer label. Tine dairy is every day out on the road across the countryside to collect milk from the farmers. Photo: John Molland According to him, we have to go back to the corona era to explain the reason for the lack of Norwegian milk. During the corona period, there was a strong upswing in the demand for milk In 2023 Tine expected a sharp drop in demand Then they signaled that there was a need for less milk At the same time the demand began to look brighter That is why the quotas were increased for 2024 But because it is more expensive with purchased feed and cereals than a few years ago, Tine did not get the same response. – The farmer is simply not that keen on incurring large costs to increase production. Thus, the profitability of increasing production was lower than it has been on previous occasions where the quota has been increased.
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Tine imports dry milk for yoghurt with the Nyt Noreg brand – news Nordland
