But on Tuesday, news can reveal that the Women’s Football Group is very interested in a marketing agreement with the clubs in the Toppserien and 1st division. This is confirmed by Hege Jørgensen in Topfotball Kvinner in an SMS to news. She is the general manager of the interest organization for the clubs in the top two divisions. MANAGER: Hege Jørgensen, general manager of Topfotball women. Photo: Lise Åserud / NTB news has previously learned that the agreement is referred to as the biggest ever for Norwegian women’s football. Jørgensen also confirms that Eric Cohen-Peckham, founder of the Women’s Football Group, “will be on the podium” in front of Norwegian football leaders on the women’s side on Tuesday evening. Topfotball Kvinner, however, does not want to answer any more questions from news on the occasion of the case. Stockholm-based company There is little public information about the Women’s Football Group, but according to their Linkedin page, they are “a group of sports, marketing, entertainment and technology leaders, working together to bring professional women’s football into the heart of popular culture.” It is not known what the company expects to get back from investing in the Toppserien. The organization is stated to have been founded in 2024, and is based in Stockholm. news has tried to get a comment from Cohen-Peckham, but has so far been unsuccessful. Few details Details of the agreement have, as far as news knows, also not been available to the member clubs in Toppfotball Kvinner. At a meeting a month ago, Hege Jørgensen informed the clubs about the work with the foreign group that wants to invest millions in Norwegian women’s football. But news knows that many of the clubs were left with some questions after the presentation. Among other things, the clubs did not get to know who is behind the initiative for a marketing agreement for the Toppserien, nor very many details about what the agreement will actually entail. Will inform about the company’s vision On Tuesday afternoon, founder Eric Cohen-Peckham will therefore inform the Norwegian top clubs on the women’s side about visions and ideas for the project, which is described as a marketing initiative. Exactly what emerges is followed with great interest by top Norwegian clubs who really need the money. CONCERNED: Karl-Petter Løken, general secretary of the Norwegian Football Association, called the economy in the Toppserien “not sustainable” after the 2023 season. Photo: Terje Pedersen / NTB The top league clubs ended up with a deficit of NOK 2.4 million in 2023. – The top league delivers a negative annual result for the second year in a row. It is not sustainable over time. Women’s football in Europe is changing rapidly. It is important that we keep up with this development, and it is good that there is investment, but it is also important that you have control over the economy, said Karl-Petter Løken, secretary general of the Norwegian Football Association, to NTB in May. Already established in Sweden In Sweden, there is a big discussion going on about the way forward for Swedish women’s football. They are afraid of being left on the sidelines when major football nations invest even more heavily in women’s football in the coming years. In order to be at the forefront of developments, the equivalent organization to TFK in Norway, Elitfotboll Dam (EFD), has held talks with the Women’s Football Group. On their own website, they describe the organization as “a group consisting of Swedish and American business leaders”. Their ambition is “to build women’s football by strengthening the culture around the games. They will make clear investments in content, event production, storytelling and commercial collaboration”. Anders Billström, chairman of EFD, is clear in his vision for the future: – We see a potential for cooperation which will mean that we and our clubs will gain access to resources on a scale that will seriously become a “game changer” for Swedish women’s football on elite level, and in the long run can be positive for football as a whole, he says to his own website. Here it runs over for the Belgian cyclist 00:28 Here it almost goes horribly wrong for the national team runner 00:43 Attempting an incredible death record 00:48 Incredible performance: Scored from kick-off in two matches in a row 01:03 Show more Published 22.10.2024 , at 12.11 Updated 22.10.2024, at 12.18
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This is the mysterious company behind the “Top Series deal of all time” – news Sport – Sports news, results and broadcasting schedule
