This is how much Yummymummy earns on Snapchat – concern for young creators – news Rogaland – Local news, TV and radio

While the family is at school or work, Veronica Simone Fjeld (42) picks up her mobile to talk to her 60,000 followers on Snapchat. She does this under the name “Yummymummy”, where she gives her followers a humorous and unadorned insight into her life. A few years ago, he replaced his day job with the influenza profession. She has not regretted it for a second. – There is good money in it, says Fjeld. On Snapchat alone, she earns as much as she could in another job. And that’s in addition to the other things she does. She believes that it is important to be open about how much one can earn, but also about the consequences. Veronica Simone Fjeld spends much of her days “snapping”. She films, takes pictures and shares them with 60,000 followers. She is also a comedian and has written books. Photo: Philip Kollstrøm / news From crystal to dollar sign The process for making money on Snapchat is simple: Fjeld must publish a post in her “story”. Then Snapchat inserts commercials between the posts and pays Fjeld “crystal” according to how many times the commercials are played. These crystals can be turned into real money at any time. In other words: The more she posts, the more advertising Snapchat puts in, and the more she earns. It might sound like a video game. But for many, this is an important part of their income. Photo: Philip Kollstrøm / news Fjeld has “only” 60,000 followers on Snapchat. Others have added more. Isabel Raad, for example, has 347,000. On his 60,000, Fjeld still earns NOK 1,500 every day. In the month, this will be between NOK 45,000 and 50,000. Fjeld spends even more on sponsored posts. The companies are willing to spend large sums for the influencers to showcase their product. That’s why they throw money at influencers Researcher at Oslo Met, Helene Maria Fiane Teigen, has researched influencers and their “advertising power”. Users perceive influencers as people, not companies. The personal bond between influencer and user hides any financial interests, according to her. Therefore, influencers are attractive to someone who wants to sell something. – They attract attention and clicks and thus also more potential paying users and a larger audience, she says. In light of this, Fjeld is concerned that some people may choose to share something they would later regret. Concern for young flu sufferers Although Fjeld is open about how much she has, she would not recommend her own or other children’s to embark on a flu flu route. Veronica Simone Fjeld has 60,000 followers on Snapchat. If only it costs her a month’s salary. Photo: Philip Kollstrøm / news She believes that the influencer profession has become far too glamorized and that the large sums can create an unhealthy sharing culture among younger content creators. The influencer believes that the hunt for more money will lead to people sharing too much of themselves on the internet. – I think there are many, especially young influencers, who share more of their soul because they want to get rich. They might regret it in a few years. Fjeld herself has clear boundaries for what she wants to share. But she thinks young people may have removed the boundaries, or simply never seen them. – They think it’s easy money, but nothing is easy, she says. Published 27.06.2024, at 05.38



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