– Excuse me, which one of these corn products would you choose? – I think I would have chosen it, replies Malin Hofseth. She points to the “Green Giant Kids” corn box. news meets Hofseth together with her three-year-old son outside a shopping center in Stavanger. – I had chosen it because it says that it is salt-free, she explains further. Malin Hofset was not aware that the contents were the same in the two packages. Photo: Elise Pedersen / news But when she is shown the nutritional content of both packages, she is surprised. The “regular” organic version is also salt-free. In fact, the nutritional content of the two products is completely identical. But the pack of sealed, parachute-jumping corn kernels labeled “kids” is NOK 14 more expensive. – The leather deception. They are trying to trick us into buying the package aimed at children, says Hofseth The nutritional content shows exactly the same. Per 100 g there is 0.00 gram of sala. Photo: Elise Pedersen / news news has tried to get in touch with Green Giant several times, but has not yet received a reply. If Green Giant responds after publication, the matter will be updated accordingly. – One is deceived Maja Skogstad has a master’s degree in community nutrition, and has over 65,000 followers on Instagram, where she calls herself “Nutrition Mom”. She fears that it is the unaware customers who will have to bear the brunt of this type of marketing. – There are many people who think that all the food in the shop is healthy, and that we have a set of regulations that protect us, and which therefore do not check the nutritional content and the price per kilo, she says. On Instagram, Skogstad shared a video where she encouraged parents to be more skeptical of this type of marketing. Nutritionist Maja Skogstad posted a post to her follower base on Instagram, where she encouraged her followers to be critical of marketing. Photo: Privat The video made several people react in the comment section. One of her followers wrote, among other things, that they would buy the corn aimed at children, as it is labeled “Without added sugar”. In an article in which Helse-Noreg gives advice on salt intake for children, they write that the salt intake for those aged between two and ten should be limited to between two and four grams per day. For children under two years of age, salt intake should be limited to less than two grams. Skogstad is worried about whether the companies are using these dietary advice for their own profit. – The industry gambles on certain nutrients that I have been told are dangerous. They do this for the best possible profit. This applies to several items in the grocery store, says Skogstad. Corn for children costs NOK 14 more than regular corn. Photo: Elise Pedersen / news Not illegal Nina Elise Dietzel is deputy director of the Norwegian Consumer Protection Agency. She wrote in an e-mail to news that the Marketing Act does not contain any prohibition against marketing aimed at children. – But children still have special protection against marketing, and it is not permitted to directly encourage children to buy a product. Nina Elise Dietzel is deputy director of the Norwegian Consumer Protection Agency. Photo: DAG JENSSEN / DAG JENSSEN She further writes that traders are free to decide the price of the goods. – But they are, among other things, obliged to state the unit price, so that it is easier for consumers to compare the price. When you go to the store, you should therefore not look blindly at nice packaging or wrapping, but for example look at the unit price.
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This Green Giant Kids corn is exactly like the regular Green Giant corn – news Rogaland – Local news, TV and radio
