– The sales efforts contribute to a buying pressure. Private finances are becoming more and more demanding for many, says Kristine Njærheim Jøntvedt, general manager of Ålgård HK. Ålgård Handball Club has recently been one of 13 pilot clubs in the work with the new app Støtte. The aim of the app is to reduce charity sales. When you shop in the store, you can contribute to your club. Inside the app, you choose an amount yourself, which is deducted after the trade. The amount goes directly to the sports team you have chosen in the app. It will also be possible to see what the club will spend the money on. Jøntvedt understands that not everyone can afford to give two kroner every time they shop. But those who can afford it can help carry the load for those who need it most. – The app can help to equalize social differences. Donors are anonymous. No one can see how much or how little you have contributed, says Jøntvedt. Kristine Njærheim Jøntvedt and Robert Gya inside Ålgårdhallen. Photo: Jonas Tronsen / news More legs to stand on Marketing manager in Ålgård HK Robert Gya, on the other hand, believes that the word “hard work” must never disappear. He says that organizations such as Ålgård HK must have such arrangements anyway. – Everything must not be about making as much money as possible, notes Gya. Because there are financial challenges in Norwegian sport. Figures from NIF show that 50 per cent of all clubs in Norway made a loss in 2022. Last year, among other things, football club Brodd had to set up Spleis in order to participate in the Dana Cup. – It is tough to do sports in Norway. Especially in these economic times we live in, says Mathias Stene, board member of Støtte AS. Clubs such as Ålgård HK are dependent on charity sales in order to run the club. But it must not take over. Jøntvedt and Gya believe that Støtte AS has seen this, and came up with the app to reduce the pressure. – With several sources of income, we can keep our heads above water. This way we can ensure that children and young people stay active. That is our core business, says Nærheim in Ålgård HK. The gang at Innovation Dock in Sandnes. from left, Ole bird, Christine Skaar, Mohammed Ghasempour, Jørgen Rangnes, Mathias Stene. Eskil Rangnes is not present. Photo: Jonas Tronsen / news 2 million users According to Støtte AS general manager Jørgen Rangnes, the aim of the app is that you should be able to give so little that you don’t notice it then and there, but in the long run. When many members in a club do that, it becomes a very good and recurring source of income. Mathias Stene can reveal that 8,000 sports clubs will be given the opportunity to use the app. That means up to 2 million users. – In this way, the threshold to contribute is much lower. Among other things, you don’t have to fill the car with socks and toilet paper, says Stene. Should technology take over charity sales? Yes, I’m so tired of socks and toilet paper😪 No, the good old is best🏆 Show result Then, among other things, teams in Northern Norway can avoid raffling off dates and pledging bottles to save the team. Collaboration with NIF Rangnes & co. presented the app in an early phase to the Norwegian Sports Confederation (NIF). Even then, NIF wanted to join the team. Støtte AS thus got a door opener for sports. Pål Kristen Rønnevik, head of modernization and digitization at the Norwegian Sports Confederation. Photo: Private Head of modernization and digitization at NIF, Pål Kristen Rønnevik, says that they have great faith that the entirety of the concept will contribute to more money for Norwegian sports. Rønnevik believes Støtte AS is more concerned with the contributions than with making money themselves. – They live and breathe for sport, says Rønnevik proudly. Like everything else, the cost level in the sports world has also increased. – It is important to us that there is a voluntary nature around the app, and that the focus is not on who contributes with what. But that the focus is on the contribution as a whole, says Rønnevik. Kristine Njærheim Jøntvedt shows off the club’s purpose inside Støtte. Photo: Jonas Tronsen / news – Huge potential Stene can reveal that they have already received requests from outside the sport. Voluntary organizations have already made contact, among them the Cancer Society and the Red Cross. The app will be fully launched in February. The app founders are prepared that it may take time before it really takes off. – We are looking forward to it, say the gang.
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