The Norwegian Directorate of Health sets up a supervisory case after the controversial princess gin – news Norway – Overview of news from different parts of the country

– Yesterday afternoon, the Directorate of Health received a notification from the alcove organization Av-og-til in connection with the launch of a new gin that was made for Märtha Louise and Durek Verrett’s wedding. Based on this, the Norwegian Directorate of Health will now establish a supervisory case, says divisional director Linda Granlund in the Norwegian Directorate of Health. – We will send an inquiry to the manufacturer OHD during the day today for more clarity in the case, a better overview of the actual conditions and what has happened. This case is treated in the same way as all other notifications the Norwegian Directorate of Health receives. May be illegal – sales were halted On Monday this week, the princess and Durek Verrett launched a gin made by Oslo Håndverksdestilleri (OHD) in connection with the princess and Verrett’s wedding this summer. Yesterday it became known that Vinmonopolet has stopped the sale of the gin, because it may be in breach of the ban on alcohol advertising. – It is because it is linked to the use of a brand. The couple is a brand in itself, and linking a brand to alcohol may be in breach of the alcohol advertising ban, said senior communications advisor Kristine Sanne at Vinmonopolet. It may also be against the law that certain media editors were invited to the launch of the wedding gin. This is because it is not legal for industry players to “initiate, influence or finance” mention of alcohol. – Generally speaking, a press launch is considered to initiate press coverage, which would normally be seen as a breach of the advertising ban, said Divisional Director Linda Granlund in the Norwegian Directorate of Health to news yesterday. – Advertising poster for alcohol At the same time, the organization Av-og-til confirmed yesterday that they would send an inquiry to the Norwegian Directorate of Health and ask them to open an inspection case. The organization will ask the Directorate of Health to assess both whether the launch was illegal, and whether celebrities’ brands can be used to promote alcohol in this way. – Well-known people must internalize the influence they have, said general secretary Ragnhild Kaski to news. – We think it’s a shame that the princess and Durek Verrett choose to let their wedding, which will be a much-publicized media event, become an advertising poster for alcohol. Published 28.06.2024, at 10.36



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