The matter in summary New deposit machines will be launched after the summer, both nationally and internationally. The new machines are designed to fit in medium-sized and smaller grocery stores, which will provide a major environmental benefit. Tests show that shops that have adopted the multifeed machines have experienced an increase of up to 200% in deposit sessions and a 650% increase in the return of bottles and cans. Norway is at the top of the world when it comes to depositing, with a deposit rate of 92% and a total collection rate of 97.6% in 2022. The deposit machines are manufactured by Tomra, a company founded by the brothers Tore and Petter Planke over 50 years ago. The summary is made by an AI service from OpenAI. The content is quality assured by news’s journalists before publication. – Wow, I don’t understand anything. Camilla Pettersen stands in front of the Kiwi Vitbank pawn shop on Lierstranda. She has some bottles with her that she would like to return. But the well-known slot machine with a hole in the wall is gone. That is, it has been replaced. – What do I press? Should I press? laughs Pettersen. Over the summer, the new deposit machines will be rolled out nationally and internationally. But two brand new machines are already in use, as a test. Camilla Pettersen did not immediately understand how the new model worked. Photo: Henning Rønhovde / news Great environmental benefits and a huge increase in deposits – This is a world first, produced on the other side of the street here in Lier, says sales manager at Tomra, Trygve Meyer Jacobsen, and smiles broadly as he looks at the model called R2 which i.e. is installed at Kiwi Vitbank. R2 is the successor to R1, and is the last so-called multi-feed deposit machine from Tomra. – It makes it possible to simply pour into bottles and cans. It is more modern and minimalistic than its predecessor – and it is a smaller unit, explains Jacobsen. From left: Zara Lauder (Communication Manager at Tomra), Gudbrand Arneson (Production Manager at Tomra) and Trygve Meyer Jacobsen (Sales Manager at Tomra). Photo: Henning Rønhovde / news That is precisely the point. The slightly fuller R1 model was launched around four years ago. In January, 500 of them were found in 16 countries. But R1 can only be found in supermarkets and department stores. R2, the new and neater model, is designed for medium-sized and smaller grocery stores. According to the manufacturer, this will provide great environmental benefits. Trygve Meyer Jacobsen with the new model, R2. Photo: Henning Rønhovde / news Tests after the first multifeed machine was put into use show the following: Some stores in Norway have achieved a 200% increase in deposit sessions, and a whopping 650% increase in returns of bottles and cans, within 12 months with multi-feed machine in the shop. Stores that have multi-feed see an average 33% increase in user sessions and an 86% increase in bottles and cans returned. – We do see that those who have the big brother of this unit have experienced a huge increase in mortgages, observes Jacobsen, who is now certain that the mortgage rate will be even better. A total of 1,521,039,873 bottles and cans were pledged in Norway in 2022. Photo: Henning Rønhovde / news At the top of the world 52 years ago, the brothers Tore and Petter Planke sat in a garage in Asker and hatched a clever idea. They founded the company Tomra, and suddenly the world’s first mortgage machine was a fact. It’s like in the blood. In this country, we reserve bottles and cans. Norway is a leading country and we are right up there at the top of the world. But we can be even better. Mortgage figures from Infinitum’s annual report In 2022, Infinitum had a mortgage rate of 92 per cent and Norway has a total collection rate of 97.6 per cent. Everything that is deposited is recycled, and Norway is a role model for other countries. 1,521,039,873 bottles and cans were pledged in Norway in 2022. 12,757 tonnes of aluminum were pledged and recycled, and 22,145 tonnes of plastic were pledged and recycled. More recycling can contribute significantly to reduced electricity consumption. The deposit scheme for bottles and cans alone accounts for a saving of 1Twh (one billion kilowatt hours) each year. This corresponds to electricity for 65,000 households. A new case study shows that less than 1% of bottles and cans are thrown into nature, only 1 in 8 bottles washed up along the Norwegian coast is from Norway. The rest is from abroad. Infinitum, formerly Norsk Resirk A/S, owns and operates the mortgage scheme in Norway. The company was established in 1999, and is owned by companies and organizations within industry and trade. – We are betting on a launch in September, and then we will continue to roll out the rest of the year. We have started receiving orders for new vending machines, even before the customers have seen how they work in practice, says Jacobsen. This is what it looks like, the new deposit machine. Tomra reports that R2 is prepared for several types of digital services that can be activated when the customers and the store chain want it. Photo: Henning Rønhovde / news – What does this cost? – It is a more expensive unit. But for the store, we see that it pays off, because they get a handling fee from Infinitum on what they collect, and they also attract more customers to their store. Win-win situation. About 80 percent of everything that is pawned ends up here at the pawn shop at Heia in Fetsund. Photo: Infinitum The deposit app on the mobile Back to Camilla Pettersen, she who stood and scratched her head a little in front of the new deposit machine. – I managed to do it, she says smiling and accepts the deposit slip, – but I might miss an instruction manual on the wall here. Knut Christiansen Ølberg says that he has read about the new machines. He thinks the fact that you can get the mortgage sum digitally on your mobile is good: “Easy-peasy”, as he says himself. Photo: Henning Rønhovde / news So does another guy, who doesn’t want his name or picture in print. – It may not be entirely intuitive, but … oh my God, it’s a pawn machine, how difficult can it really be, he laughs as he waits for R2 to count and reaches out to him in the form of the note with the sum of kroner. This is a deliberate move by the manufacturer. According to Jacobsen at Tomra, the R2 should be minimalistic and stylish. In addition: – R2 is prepared for several types of digital services that can be activated when the customers and the store chain want it, says the sales manager. Anders Lærum at Kiwi says that they have already noticed an increase in people arriving with large bags of collateral. Photo: Henning Rønhovde / news Anders Lærum is a shop assistant at Kiwi Vitbank and says that they received the machine last week. – It may not be so easy to interpret until you look down at the screen. So there are many who have come and asked “what is this?” and who may need a little help. But it is no more complicated than the previous ones, he assures.
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The new deposit machine is being tested in Lier before being rolled out nationally and internationally – news Buskerud – Local news, TV and radio
