The matter in summary Since 1974, the spirit of charity in Norway has raised over NOK 7 billion through the TV campaign. The money has gone to many different purposes, such as clean water, new meeting places, protection of rainforests, demining and education for children. Among other things, almost two million people have gained access to clean water, and an area of rainforest larger than France is protected. In addition, 4.8 million m² have been cleared of mines, and 800,000 children have gained access to school. This year, the money goes to the Children’s Cancer Association’s work to establish family homes for seriously ill children. The summary is made by an AI service from OpenAI. The content is quality assured by news’s journalists before publication. The TV campaign has been defined as the world’s largest charity per inhabitant. Since 1974, the Norwegian people have made small and large contributions. 50 years of hard work has resulted in NOK 7.4 billion for a number of good causes. In today’s krone value, this amounts to over NOK 13 billion. The TV campaign shines a spotlight on major challenges, while at the same time highlighting hope and solutions. Lisa Sivertsen, department director at Norad, thinks so. – It gives us the opportunity to gather around a nationwide charity. Queen Sonja opened the very first TV campaign in Utsira in 1974. The campaign slogan was “Flyktning-74” and the money went to the Refugee Council. Both the people and the way we give have changed since 1974. Although the purpose of the TV campaign is the same , a lot has changed in 50 years. – In the past, the TV campaign has received criticism for presenting complex issues in a way that is a little too simple. It seems to me that I have gotten a lot better in the last five to ten years, says Sivertsen. Every year, the campaign has created a small or large change in people’s everyday life. news has gone through and collected results from the various organisations. Here you can see five times the TV campaign really made a difference! 1. 1,896,103 people have received clean water In 2014, the TV campaign for the Church’s Emergency Aid was working to provide lasting access to clean water. Clean water not only provides better safe drinking water, better hygiene and health. It also provides an opportunity to grow food and earn a living. For almost two million people, clean water was the start of a better life. One of them was twelve-year-old Agnes Paulo from Munguli in Tanzania. In 2013, Agnes spent five hours a day fetching clean water for the family. The water was dirty and often made the inhabitants sick. With support from the Church’s Emergency Aid, Munguli got his own well that boils up clean water. – I am very happy. The clean water will make us less sick, and it will be shorter to walk. Now I have more time to do homework, take care of my siblings and play with friends. Agnes Paulo Church’s emergency aid The money was used in Sudan, South Sudan, Ethiopia, Somalia, Tanzania, Afghanistan, Pakistan and in Haiti. 2. 66 new meeting places make people less lonely In 2018, the TV campaign of the Church’s City Mission focused on creating a more inclusive society. New meeting places were created for people who needed a place to go. Lending centres, cafes, employment measures and emergency services were some of the measures. Kai from Hønefoss was one of those who got a new and more meaningful everyday. For many years, every day was about the next dose. Staying drug-free became difficult without a place to go. When the Church’s City Mission opened a cafe in the city centre, Kai got an opportunity. – Nobody is just what you see. Everyone deserves a second chance. Jon Gulbrandsen, cafe manager Since then, Kai has worked at the cafe. He makes coffee, washes tables and much more. Every day before opening, Jon and Kai have a cup of coffee together. – Now I’ve got a life, as it were. I have something to go to and can stay drug-free. Kai 3. Enormous rainforest area to be protected In 2015, the TV campaign focused on the Rainforest Fund’s work to protect the rainforest. A total of 675,000 square kilometers were protected in Brazil, Peru, Papua New Guinea, Indonesia and DR Congo. This was made possible by informing about and fighting for laws and indigenous rights in the various countries. For the inhabitants of the area, the rainforest is their home, food and income. In Penzele, north-west of the DR Congo, they could celebrate after a long-standing struggle. In 2012, industrial players were still on a visual experience in the forest in Penzele. – When the rich get access to the forest, it becomes impossible to protect it. They can do what they want, because we are just ordinary residents. Jaques, pastor and farmer The process of obtaining the rights to their own forest started with a village meeting and guidance from the Rainforest Fund. It was a long battle with bureaucracy and law. But on 26 May 2019, the residents of Penzele got the right to manage their own forest. 4. 4.8 million m² have been cleared of mines In 2011, the TV campaign focused on Norwegian People’s Aid’s work with mine clearance. Enormous areas were cleared of mines and cluster bombs in seven of the world’s most mine-prone countries. This means that the inhabitants in the area can travel freely and use the land again. In the village of Turic in Bosnia and Herzegovina, they can finally harvest the fields. After the Bosnian war, this field was a dangerous minefield. After the TV campaign, Norwegian People’s Aid started the major clean-up work. The barricade disappeared. 18 years after the war, the farmers in Turic could finally harvest corn from the field again. – Now we can finally look ahead. We no longer need to be afraid of the children and we can let go of the memories of the war. Atija Gluhic, farmer in Turic Huge areas were cleared in South Sudan, Laos, Tajikistan, Vietnam, Lebanon and Guinea Bissau. 5. 800,000 children have gained access to school In 2017, the TV campaign went to Unicef’s work to provide education to children in countries in crisis. In Pakistan, Syria, South Sudan, Mali and Colombia, thousands of children have been given a way out of poverty. One of them was 16-year-old Malook, from the village of Basti Jhabail in Pakistan. A conservative view of women and a great distance from schools meant that it was unusual for girls to get an education. After the TV campaign, Unicef was able to open 240 education programs in the Punjab region of Pakistan. Teacher Razia Latif traveled on home visits to several families. Parents of 16 years old Malook thought that school was not for women. But when teacher Razia explained the benefits of education, they changed their minds. Now Malook dreams of becoming a teacher himself. – Education has provided the self-confidence to follow the dream! Malook Akram Over 50 years, the Norwegian people have contributed to many more organizations and good causes, which have seen their mark. A big responsibility Every time an organization gets the TV campaign, there are many organizations and good causes that don’t get the same spotlight. Director of Norad’s department, Lisa Sivertsen, has herself worked in three organizations that have had the TV campaign over the years. Photo: Nina Bull Jørgensen / Nina Bull Jørgensen She thinks it is a demanding selection process, but feels confident that the selected organizations are well suited to take on the responsibilities that come with it. – They are strong organisations, with good implementation skills. And we know that the money will be put to good use. The money must always be used within five years, and the organizations are obliged to submit a report on what the funds have been used for. – We have seen that several organizations have delivered far above what was the target. New year, new purpose This year the money goes to the Children’s Cancer Association’s work to establish family homes for seriously ill children. The TV campaign 2024 The TV campaign 2024 goes to the Children’s Cancer Association. The money will be used to build family houses at university hospitals in Tromsø, Trondheim, Bergen and Oslo. The family house can be used by seriously ill children and young people, and their families. This year’s TV campaign is Sunday 20 October. Over 7,000 volunteers are working to gather 100,000 gay men for the day of the action itself. Read more at tvaksjonen.no. Published 19.10.2024, at 14.30 Updated 19.10.2024, at 15.17
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The money has gone to these purposes and organizations – the TV action
