In the fast-paced world of technology, certain buzzwords frequently emerge and capture public imagination. Terms like IoT, Big Data, Blockchain, and 5G have dominated discussions, only to be sidelined as the next big thing takes center stage. Currently, the term agentic AI is stirring curiosity and conversation, but it raises questions about meaning and application in the marketplace. After attending the Qualcomm Snapdragon Summit recently, it became clear that while the term is en vogue, tangible products truly embodying agentic AI are still in their infancy.
Agents Everywhere, Yet Nowhere
Agentic AI was originally envisioned as a revolutionary technology, expected to transform industries by 2025. However, skepticism looms as many industry leaders grapple with the tangible realities of this concept. It’s essential to clarify that AI agents are indeed real and accessible, particularly for those who utilize the ChatGPT Plus platform. Development efforts by companies like Anthropic with their Claude agent and Google’s Gemini showcase the increasing capabilities of AI. Other platforms, such as Salesforce, offer custom AI agents tailored for specific sectors like public utilities and industrial applications. Despite advancements, it is crucial to recognize that AI agents remain nascent , as emphasized by numerous tests revealing their limitations.
Our aspirations for AI agents might be high, yet what’s being showcased often reveals a disconnect with reality. The lack of a substantive product only fuels skepticism.
Many companies are hesitant to wait for full technological maturation. During Qualcomm’s “The Ecosystem of You” conference, CEO Cristiano Amon captivated the audience with a vision: “the agent will understand our world and anticipate every need.” However, these assertions were merely demos lacking any concrete products or development progress, painting a picture that feels more aspirational than practical.
Defining Agentic AI
Agentic AI, also referred to as agentive AI or agential AI, is defined as an advanced form of artificial intelligence focused on autonomous decision-making and action. Google describes it as “an AI that can act independently to achieve predetermined goals,” while NVIDIA highlights its capability to “solve complex, multi-step problems autonomously.” Unlike generative AI, which handles tasks one at a time, agentic AI is designed for more sophisticated objectives, capable of collecting information, utilizing tools, and resolving issues independently.
The Implications of “Agentic AI”
The resulting sentiment is that many offerings labeled as agents might simply be enhanced versions of existing automation tools. A comment from a consulting firm executive encapsulates this notion: “We have witnessed an incredible change of image, with generative AI now repackaged as agentic AI. This seems to underline a trend of ‘agent washing,’ where existing products are dressed up to appear as cutting-edge innovations.”
“Agent washing” reveals a concerning trend where products masquerading as agents fail to offer genuine innovation, leading to skepticism in potential customer bases.
A Gartner survey of over 3,000 firms promoting AI agents revealed this troubling trend, identifying that the majority of these products didn’t provide significant value or return on investment, predicting that over 40% of these projects would be canceled by 2027 due to lackluster results.
The Hype Surrounding Agentic AI
Interestingly, a survey conducted in May found that 88% of American firms intended to boost their AI spending following the hype around agentic AI. Many executives believe that it will revolutionize workplaces as significantly as the internet did, thus fueling concerns of falling behind in competitive landscapes. This climate of fear drives companies toward hype, sometimes blurring the lines between what constitutes a genuine AI agent and what is merely relabeled technology.
As the dialogue surrounding agentic AI progresses, it is crucial for stakeholders to sift through the hype and focus on developing tangible solutions that offer real innovation—rather than lending credence to merely trendy labels . Despite the initial allure of agentic AI, there is a pressing need for transparency regarding the actual capabilities and potential pitfalls of this exciting yet misunderstood technology.

