You can hardly avoid noticing that we are in the Black Week offer week. Shops have posters and pennants enticing with offers. In advertisements on social media, shops also entice with sales – in English. Wanting Norwegian names The Language Council believes that the English names on the trading days should be replaced with Norwegian words. – I think it is important because they have now become established in Norway. Black Friday and Black Week have become an annual tradition in November. It is time for them to get a Norwegian name, says section head Daniel Gusfre Ims in the Language Council. Head of section Daniel Gusfre Ims in the Language Council. Photo: Moment Studio – What are the consequences of saying Black Friday and Black Week and not using Norwegian names? – Certain English words are not decisive. But when words keep appearing that are used instead of Norwegian, the status and familiarity with developing Norwegian names and terms will be weakened, says Ims People have also contacted the Language Council and asked for Norwegian names on the American offer day Black Friday, he says. What do you think Black Friday should be called in Norwegian? Black Friday Crazy Friday Dark Friday Broke Friday It should be called Black Friday Show result Do you have other suggestions? Feel free to comment at the bottom of the article. Thinks the chains should find a name At Hvaltorvet shopping center in Sandefjord, center manager Geir Ellefsen does not believe in the proposal to change the name. – It is difficult to change during Black Week and Black Friday now. The word is too well-established and has been used for such a long time, says Ellefsen. The Language Council, for its part, believes that the trade fair, and especially the large chains, should take the initiative to find Norwegian names for the trade days. This is because large chains will more easily break through with new names. – By using Norwegian names, they show that they take responsibility for preserving the Norwegian language and that Norwegian communicates best with customers. Constant use of English will weaken the status of the Norwegian language, says section chief Ims. He says that they have long wanted Norwegian names, but have not made a specific request to the trade association. Someone uses “black Friday”. The Language Council does not have enough opinion about what the trading days should be called in Norwegian. But Ims thinks both Black Week and Black Friday can be sold directly. He has seen “Black Friday” in use, but not much of “Black Week”. – Or there may be other words that fit in the Norwegian context. He has heard of “Mad Friday” in Canada. The description indicates that people shop wildly on this day. He says the Language Council can help find new names. He also invites consumers to make suggestions. Haven’t thought about introducing Norwegian names Neither electrochain Power nor sports chain XXL have considered removing Black Friday or Black Week. They believe that Norwegians know well what the days mean. – Black Friday is an American tradition that has been adopted to Norway in the same way as Halloween. We see that the name of the trading phenomenon has been incorporated by the customers in all the Nordic countries in which we are present, says Nordic PR and communications manager Monica Iren Fasting in Power. Want to have a chat with the Language Council Fasting has not seen any good Norwegian alternatives to Black Friday and Black Week, but would like to have a chat with the Language Council about Norwegian names. Communications director Andreas Nyheim in XXL says they have not discussed whether they want to find Norwegian names. He says they are aware of using Norwegian words and expressions, but can do better. At Hvaltorvet in Sandefjord, Geir Ellefsen will not take the initiative to replace Black Friday or Black Week now. – Then we get to take care of the Norwegian language as best we can in most other contexts, says Ellefsen. Cyber Monday on Monday But when Black Week is over, it’s time for a new English shopping day. Cyber Monday marks Christmas shopping in online stores. – The day would like to have a Norwegian name that points to online shopping, says Ims. Black Friday’s origins Black Friday can be traced back to 1961 in the United States, but the phenomenon is older. The day is the Friday after Thanksgiving, which is the fourth Thursday in November. The name may come from the fact that the sales day would turn stores’ deficits and red figures into profits and black figures. Commercial hysteria could also lead to violence and accidents and thus a dark subject. The name may also come from the fact that Americans skipped school or took the day off this Friday after Thanksgiving. Thus, the day turned black for employers. The shopping phenomenon was first used in Norway in 2010 at Norwegian Outlet in Vestby. The Norwegian online store had Black Friday the same year. Source: The Language Council/ Store norske lexikon Hi! Welcome to dialogue at news. Since you are logged in to other news services, you do not have to log in again here, but we need your consent to our terms of use for online dialogue
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The Language Council wants Norwegian names for Black Friday and Black Week – news Vestfold and Telemark – Local news, TV and radio
