At Tuesday’s board meeting of the Norwegian Skiing Association, there was excitement about the adoption of the 2024 budget. news is informed that the budget for next year has now been approved by the Skiing Association, with the exception of jumping, which has been given more time. They have now been given a deadline of January to present an action plan that will increase income and improve liquidity. – Now everyone has to save. We have a situation like many others in sport, we have to generate more income and spend less money. All branches work on that, including jumps, and in parallel with working on the income side, we also look at the costs, of course. That’s what Stine Korsen, the head of the jumping committee, says to news after Tuesday’s board meeting at Gardermoen has ended. POSITIVE: Stine Korsen has faith that the jumpers will bring in the funds needed. Photo: Ole Berg-Rusten / NTB When asked how show jumping is feeling the pressure now that it seems like they have a knife at their throats, Stine Korsen says that they look at the situation in a different way. Rather, she draws out a concrete way out of the problem. – The helmet is seen as an opportunity in terms of liquidity, not least when it comes to the longer collaborations we have been looking for for a long time. We see this as a great opportunity that benefits the entire Norwegian Ski Association, she says. Dyrhaug: – Run and buy Tove Moe Dyrhaug, president of the Norwegian Skiing Association, confirms to news that the ski board has chosen to give jumping more time. Dyrhaug also points to a new helmet sponsor as a possible solution to the financial mess. – What is a helmet sponsor worth these days? – It is worth quite a lot. We had Halvor Egner Granerud who won the show jumper last winter, so run and buy tomorrow, she says with a smile. GIVES MORE TIME: Tove Moe Dyrhaug. Photo: Terje Pedersen / NTB – What is different now, why do you believe that jumping will manage to get a helmet sponsor? – Now we have had the branches in here, and everyone has submitted action plans, so has Hopp. Then we have chosen to give them a little more time, replies Dyrhaug. It is usually the main sponsor that adorns the helmet space. But in 2022 it became known that LO would not extend its agreement as main sponsor after six years. Show jumping is still looking for a new partner who will adorn the cream place above the Norwegian flag on the athletes’ helmets. And it is not small change that you have traditionally had to pay to decorate that space. – Has a market place to offer LO informs news that the value of LO’s last three-year agreement with the show jumping team was a total of 39 million. That is approximately 13 million per year. – We have a market place to offer, we have the helmet available, and it is clear that it is an opportunity. That is how we look at it now, to contribute to the Norwegian Ski Association and jumps in particular, and that is what will have the full focus going forward, says Korsen on Tuesday evening. – Now you have time until February. How are you going to do the job of, for example, bringing in the helmet sponsor when you haven’t been able to do it in quite a while until now? – We are very concerned that we must now work together, the entire Ski Association, all the branches. A market forum has been established where people work across branches. We are looking forward to the WC and have quite a few joint arenas where it is important that everyone contributes in the right direction. I now see the collaboration as an important key to generating more income for everyone’s enjoyment, she replies. Jumpers’ sports manager Clas Brede Bråthen reacted strongly before the board meeting to the fact that the alpine committee has backed a proposal that involves jumping cutting its uncertain income from 40 to 10 percent next year. – It borders on irresponsible. It is about us having to dramatically cut a lot, and that cannot be implemented in practice either. Not without putting a stop to show jumping, Bråthen told news before Tuesday’s meeting. In a message to news on Tuesday evening, Bråthen writes that Hopp “should be well satisfied with the outcome of today’s meeting”. – I experienced, in the part of the meeting that I was able to attend, that we were heard and that a number of the board members and the general secretary seemed well satisfied and comfortable with what was presented, writes Bråthen. – Never lost faith When asked by news about what the sport of jumping concretely needs to bring in in terms of kroner and øre, Korsen chooses to answer as follows: – We have previously been in the market with larger sponsorship packages, it is possible that we will have a look, do others structures, attract smaller players than those we have targeted before. There may be a way, but beyond that I think collaboration with other branches towards the WC can be a very good way to go, she says. Even though show jumping has now had until February, but has spent a long time without getting the income needed in place, Korsen is not giving up. – We have never lost faith in the product we have. Jumping in Norway is of cultural and historical interest, not least because it is an innovative sport, both summer and winter, we don’t have skis, we have wings, there is a lot of spectacular things that happen in our sport. We have never stopped believing in that product, replies the leader of the jumping committee. PS: Tove Moe Dyrhaug says that the Norwegian Ski Association has chosen to budget with a surplus of 10 million next year. Two-thirds of the Skiing Association’s equity lost since 2007 In 2007, the Skiing Association had an equity of NOK 167 million. It has shrunk drastically over the past 16 years due to a series of large deficits: 2008 – deficit of 31.8 million 2009 – deficit of 32.3 million 2010 – deficit of 11.3 million 2014 – deficit of 10.9 million 2017 – loss of 14.6 million 2019 – loss of 13.8 million – First I would say that it would have been very nice to be here in 2007 and have such a large equity capital. What I can say, and put it into perspective, is that the equity is used for activity, says general secretary Arne Baumann. – When we think about the situation Ski-Norway is in now, as a world-leading winter sports nation, I think you will find much of the answer to what the money has been used for. At the end of 2022, equity was down to NOK 63.3 million. The current forecast indicates equity at the end of the year of 52.7 million. It is under last year’s decision to the Skiting on equity. At the time, they adopted the following: “The Skiing Parliament assumes that current equity in the Norwegian Ski Association should be between NOK 55 and 65 million”.
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The jumpers get more time – think this helmet space can be the salvation – news Sport – Sports news, results and broadcasting schedule
