The journalist Ricardo Medina, founder of Telemadrid and creator of innovative television formats such as ‘Madrid Direct’ , ‘Spain Direct’ , and ‘The Morning of 1’ , tragically passed away this Monday at the age of 67 in Madrid. His death has been confirmed by the Television Academy , which recognized him as a pivotal figure in Spanish journalism.
A Legacy through “Madrid Direct”
Ricardo Medina received the specialized journalism APM Prize from Queen Letizia on November 21, 2024, in recognition of 30 years of dedicated service with ‘Madrid Direct’ . Medina fondly described this program as one that “modified the DNA of television reporting in Spain,” underscoring its impact in reshaping news formats across the country.
Colleagues remembered him as a “professional father” and a source of inspiration for many communicators , significantly contributing to both their personal and professional growth. The television academy expressed its sorrow over the “sudden loss” of a great professional , acknowledging his immense contributions to the audiovisual world and extending condolences to his family and friends.
Early Life and Career
Born in Madrid, Ricardo Medina graduated in Information Sciences from the Complutense University and was part of the initial journalism promotion at CEU in Madrid, where he achieved the top position in his class. He began his prolific career as a delegate for the EFE Agency in El Salvador, starting nearly a decade of experience as a war correspondent . His daring coverage included critical war conflicts in Guatemala, Haiti, Rwanda, Sarajevo, and the Gulf War.
After his adventurous stint abroad, Medina transitioned back to Spain in 1989 and joined the founding team of Telemadrid , where he was tasked with coordinating news and special programming. In 1993 , he launched ‘Madrid Direct’ , drawing inspiration from similar local television formats in the United States. This show later became a flagship program for Telemadrid , and its format was adapted by regional stations across Spain.
Achievements and Innovations in Journalism
In 1994 , Medina was appointed General Coordinator (Executive Producer) of Telecinco news, where he expanded his repertoire further. His impactful reports on the Rwandan tragedy not only garnered critical attention but also earned him a nomination for an Emmy Award . His relentless pursuit of journalistic excellence led him back to Telemadrid in 1996 , where he took on the role of head of sports, ultimately launching the Television Master program at the Complutense University of Madrid in 1999 .
After leaving Telemadrid in 2001 , Medina took the helm of the Metro Madrid channel , becoming its first General Director. In 2003 , he moved to Andalusia to create engaging daily formats that marked public television—most notably, ‘Spain Direct’ and ‘The Morning of 1’ on Spanish Television. His innovative approaches often set new standards for the Spanish media landscape.
Final Years and Lasting Influence
In 2004 , Medina founded his own production company, Medina Media , which grew into a multifaceted enterprise that included Medina Media Consulting and Medina Media Events . For over a decade, he was the executive producer of influential debate programs on Canal Sur , as well as travel shows highlighting Andalusians worldwide . His influence extended beyond regional programming; he pioneered branded content on Spanish television with shows like The Souls of Companies and Connecting Spain , which won him bronze at the Eurobest 2012 festival in advertising creativity.
Ricardo Medina’s lasting impact on Spanish journalism and television, characterized by his dedication and innovation, leaves a profound legacy. His spirit will undoubtedly resonate within the industry he transformed, inspiring future generations of communicators to push the boundaries of storytelling.

