The French ready-to-wear brand Jennyfer, released from a period of receivership in June 2024, will finally request its compulsory liquidation, said management on Wednesday, April 30.
“The cost explosion, the drop in purchasing power, the changes in the textile market and an ever more aggressive international competition made its economic model uninformedshe told the France-Presse agency. Our deep and sincere thought goes to all the teams mobilized for years with passion, creativity and commitment. »»
According to a press release from the CGT-Commerce and Services Federation released on Wednesday, “Employees were made aware of the situation” in the morning. “Management, with the complicity of the State, will remove the 999 jobs from the company”deplores the union. “This violent and brutal announcement plunges employees into a very precarious situation”he adds, judging that the state should have “Guarantee a vigilance” After several social plans.
The brand, founded in 1984, had, in mid-2014, 220 stores in France and 80 abroad. It claims around 250 million euros in annual turnover.
Placed in receivership in June 2023 due to the“Sudden cost increase”, added to “Galloping inflation”she said she got out of it less than a year ago, announcing “An initial investment of 15 million euros” And “The arrival of a new shareholder”. Meanwhile, a job safeguarding plan had ended in the abolition of 75 posts, including 60 at headquarters and 15 in warehouses, without closing stores.
The company had a time tried to relaunch itself via a new brand identity, “Don’t call me jennyfer”who had not taken with customers. She finally returned in 2024 to her historical name, Jennyfer.
Its new managing director, Yann Pasco, said in April 2024 “Preserve Jennyfer’s DNA”which, according to him, represented 15 % market share among 10-14 year olds,, and want “Expand the target of customers” By addressing the 15-19 year olds and 20-24 year olds.