7 November 2023 at 06:22 Black Friday: The Norwegian Consumer Council warns against an extra large risk of being cheated The Norwegian Consumer Council’s senior legal advisor believes that consumers are at risk of being extra cheated during Black Friday this year, thanks to new regulations. On 1 October, the rules came into force that companies must show the lowest price an item has had in the last 30 days before sale, as a reference. This has led to many thousands of items being raised in price in October, according to the price comparison services. – It is quite obvious a manipulative practice that is suitable for confusing people. This is a development we are following, says senior legal advisor Thomas Iversen in the Norwegian Consumer Council to NTB. Check the price history Even if it says that something has been reduced in price, you may run the risk of shopping more expensively. – I think we will see a good number of very high, but legal preliminary prices, with rather large discounts that will not lead to any real savings for most people. I also think people will fall into some bargain traps, by buying something more expensive on Black Friday, despite the refusal, says Iversen. To avoid high initial prices, it can be worthwhile to look at the price history of the item over a longer period of time, as well as check whether the item is available at a better price elsewhere. Iversen hopes the authorities will learn from this year’s Black Friday sales and consider whether companies must inform about pre-sale prices more than thirty days before the sale.
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