In an e-mail to news, Shein writes the following: “It is a common misconception that lower prices for ready-made fashion must be correlated with poorer quality or lower standards. SHEIN can offer low prices because we fully utilize the power of technology, work extremely efficiently with minimal overproduction, and have no physical store chain structure or middlemen for wholesale. We can thus pass on these significant cost advantages to our customers – this is SHEIN’s competitive advantage. With unsold items consistently in the low single digits, compared to up to 40 percent waste for traditional retailers, we believe our unique on-demand production model offers a meaningful way forward in managing the environmental footprint of the fashion industry. By testing and manufacturing new products in small, initial batches of 100 to 200 units, we collect and evaluate customer feedback in real time, stocking only the products that our customers actually want. This strategy avoids the pitfalls of overproduction and significantly reduces waste compared to the traditional fast fashion model. As a leading global retailer, SHEIN takes seriously its responsibility to support the local communities where we operate, source and live, and to preserve our planet. We have started initiatives to reduce our environmental impact at all stages of the value chain. We continue to take steps to demonstrate greater accountability in our decarbonisation journey and have set targets that drive our operational teams and supply chain partners to reduce the environmental footprint of our products and facilities. We have announced our goal to reduce greenhouse gas (GHG) emissions across the entire value chain by 25 percent by 2030, and to reach net zero emissions by 2050 at the latest. In July, we announced the launch of a €200 million circularity fund in the UK and the EU, as well as a commitment to invest 50 million euros in broader ESG efforts. The main fund for circularity will invest in start-ups and other businesses in the UK and EU working to promote circular solutions. You can find more information about this initiative here. In 2022, we created the SHEIN EPR Fund to support causes that align with SHEIN’s commitment to managing global textile waste and promoting the development of a circular economy. This multi-year agreement establishes SHEIN’s Extended Producer Responsibility Fund, which dedicates $50 million over five years to support ecological and social sustainability strategies that address and support communities impacted by textile waste. In 2023, our first recipient project, The Or Foundation, continued to scale its activities to support communities around the Kantamanto Market in Accra, Ghana, the world’s largest second-hand clothing market. In May 2024, we announced The UnTours Foundation as the second recipient of the SHEIN EPR Fund, where the foundation will use the funds received for an initiative in Cambodia to promote textile waste circularity by supporting local artisans in the rescue and upcycling of textile waste. We look forward to awarding more grants in line with our goal of managing global textile waste and accelerating the transition to circularity, and to reporting on the progress our grantees have made through the support of the EPR Fund. You can find more information about this initiative here.”
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The Consumer Council thinks customers are happy about it – news Møre og Romsdal – Local news, TV and radio
