The matter in summary – Liv Gravdahl started her career as a cleaning influencer on TikTok and now has a turnover of between 14 and 15 million in the family’s cleaning company. – Gravdahl believes that cleaning can reduce conflict and stress in the home, which can improve relationships. – Psychologists believe that a tidy home can provide better relationships, where there is less arguing. – Gravdahl sells organizational methods and has developed her own tidying boxes which she claims can save time, money and extend the shelf life of food. – The HurryLiv online store was established in 2020 and has since experienced an increase in turnover of 120 per cent. – Gravdahl has expanded the range and launched in 2022 the book “Endelig ryddig! – Hurrylivs beste tips og lifehacks”, which was number two on the bestseller list for 14 days.- In 2023 she introduced American drinking bottles, “tumblers”, to the Norwegian market, which has resulted in the sale of over 40,000 bottles and an increase in the online store’s turnover of 230 per cent. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. “In the new year, I will clean up properly, on all fronts.” Do you recognise your self? That’s how Liv Gravdahl (32) started her cleaning adventure. Now she has a turnover of between 14 and 15 million in her family’s cleaning company, and she has 230,000 followers on TikTok. – There will be less arguing and irritation at home between me and my husband, she says. And if you need a little extra motivation to keep your home tidy, read on 🍆 news has asked psychologist specialist Eva Tryti whether couples who clean have more sex. – Neat or messy is hardly decisive, but conflict can dampen sex drive. Skewed division of labor is to some extent sex-killing, says Tryti. Tidy in small boxes Liv Gravdahl aka HurryLiv is almost invisible behind the towers of cardboard boxes. – This is my gold, she says and looks around at a wealth of plastic boxes. HurryLiv in stock for the online store. Here she works closely on orders and packing. Photo: Geir Ingar Egeland / news See below: We want to hear how you keep things tidy at home. We are at the warehouse of HurryLiv in inner Agder. Here it’s all about smart storage and tidying up, in plastic boxes of various sizes. Gravdahl sells enough organization methods to have 11 employees. Some are employed one hundred percent, and some step in when needed. “Cleaning is a lot about creating control over your life and what you have,” says the mother of three. The idea for the cleaning boxes came from my own fridge. – The boxes make the food last longer in the fridge, and then you save several thousand by not throwing food away. It is a saving cleaning technique both in terms of time and money, she nods happily. This is the refrigerator for HurryLiv. Plastic boxes in various sizes in HurryLiv’s fridge. HurryLiv’s fridge after a week’s shopping. Mentally neater Gravdahl is hooked on the United States and the way cleaning influencers do it there. The fascination gave life to her own influencer career. – In the US there are large department stores that focus on storage products, but I couldn’t find the same here at home. It prompted me to start cleaning up my profile on TikTok. People liked it. – It exploded when I started with organizing videos of fridges and drawers. Everyone wanted my plastic boxes to store in, she says. Advantages of a tidy home: learns to appreciate what is easier for you to find things when you need them, becomes less stressed, reduces consumption, which is positive both for the economy and the climate, can spend your time on other things than cleaning Source : Hus.no The online shop for HurryLiv was born in 2020, with an actual shop and warehouse in Froland in 2021. Turnover then increased by 120 per cent. The influencer expanded the range in 2022, and launched the book “Finally tidy! – Hurryliv’s best tips and lifehacks”. It was number two on the bestseller list for 14 days when it came out. Trendy drinking bottles – I’m constantly looking for new things that I think can be a hit here at home, she says. In April 2023, Gravdahl found the tumblers, which are American drinking bottles with handles and straws. Gravdahl draws a lot of inspiration from the USA. These drinking bottles, or tumblers, are popular there. Photo: Geir Ingar Egeland / news – The orders poured in, and I struggled to get hold of enough bottles. I have now sold over 40,000 bottles in Norway and the online shop has had an increase in turnover of 230 per cent. Now the husband has put the plumbing job on the shelf, and works full-time in the online store. – Does the marriage flourish from the clearing? – We have always had it so tidy at our place, but Liv believes that our cleaning routines give less stress and fuss, and I agree with that, says Stian Hermansen Gravdahl. – I’m probably a bit more extreme when it comes to cleaning than he is, but he really appreciates it, says HurryLiv. Here with the husband, Stian Hermansen Gravdahl. Photo: Screenshot Tidy home = tidy relationship Liv Gravdahl claims that her marriage is better when the house is tidy. – Is there anything in this? – For couples who have been together for a long time and argued a lot about housework or cooperation in general, I can understand that they try to clean up the relationship and the shelves at the same time, says psychologist specialist Ida Jannike Graf at the Department of Psychological Counselling. She works with difficulties in relationships. – A nice and safe home can bring the couple closer together, says psychologist specialist Ida Jannike Graf. Photo: Institute for Psychological Counseling – These are troubled times and it makes sense that creating a nice and safe home together can bring the couple closer together, says Graf. She is supported by psychologist colleague Vidar Kristensen, known as @psykolog.pappa in social media. – It is probably not necessarily tidying that a cohabitation stands and falls on, but a tidy home leads to less stress and fewer sources of disagreements in everyday life, says Kristensen. Psychologist Vidar Kristensen believes that a tidy home can lead to fewer arguments. Photo: Ina Therese Vistung Knutsen Hello! Welcome to dialogue at news. Since you are logged in to other news services, you don’t have to log in again here, but we need your consent to our terms of use for online dialogue Hi! Welcome to dialogue at news. Since you are logged in to other news services, you do not have to log in again here, but we need your consent to our terms of use for online dialogue
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The clearing became a million-dollar enterprise – news Sørlandet – Local news, TV and radio
