A large press call from both home and abroad is expected for Geiranger when Princess Märtha Louise gives her yes to Durek Verrett on Saturday 31 August. The wedding is private. But when number four in the line of succession to the Norwegian throne marries, it nevertheless arouses considerable public interest. news has asked the princess’s manager Carina Scheele Carlsen several times whether the press will have access to the wedding, and whether the public will be able to see pictures from the wedding. – Our plan is not quite ready, Carlsen has then replied. International market news has now received information from several independent sources that the celebrity magazine Hello Magazine has the rights to show photos from the wedding. According to news, the TV rights for the wedding events are to be linked to the streaming giant Netflix. Thus, it is likely that the bride and groom will orient themselves towards the international market on the big day. Netflix is available in large parts of the world. Hello Magazine, which is also published in a number of countries, presents itself as “the world leader in royal news”. Whether other press will also be allowed to show photos from the wedding is not yet known. The guest list for the wedding has not been made public, but it is expected that the princess’s family – led by father King Harald and mother Queen Sonja – will be present at the wedding. Netflix and Hello Magazine have not yet answered news’s questions. news has been in contact with Carina Scheele Carlsen, Princess Märtha Louise’s manager, who does not wish to comment on this matter. Princess Märtha Louise and Durek Verrett will marry outdoors at Vinjevollen in Geiranger. Sletten is next to Hotell Union, where the wedding party is held. Photo: Astri Husø / news British royal relative sold wedding There have previously been reactions when commercial players have bought rights to a wedding with a royal connection. The public and press caught a glimpse of the newlyweds Peter Phillips and Autumn Kelly as they left the church, but the rights to the images from the wedding and the party had been sold by the couple. Photo: SHAUN CURRY / AFP When British Peter Phillips, the son of King Charles’ sister Princess Anne, married in 2008, he sold the exclusive image rights from the wedding and the reception to Hello Magazine for 500,000 pounds. This corresponds to almost NOK 7 million at today’s exchange rate. – As the guest list consisted of Peter Phillip’s entire family, including grandmother Queen Elizabeth, Hello bet big and spent almost 60 pages on the wedding, says Swedish royal house expert Roger Lundgren to news. Queen Elizabeth was a self-described guest when her grandson Peter Phillips got married. Photo: POOL / Reuters It is not known whether and how much the actors have paid for the rights to Princess Märtha Louise and Durek Verrett’s wedding. After the wedding of Peter Phillips in 2008, criticism came from, among other members of Parliament, who reacted that someone in the family was making money from the Queen’s presence. – The case received strong criticism. It is always problematic if people who have a royal connection can be accused of profiting from their kinship, says Lundgren. – It is difficult to comment on an agreement that I am not aware of. But if royals from the other European royal houses attend Princess Märtha Louise’s wedding, some of them will probably find it demanding if the wedding is “sold out”, he says. – Difficult balancing act Princess Märtha Louise lost her patronage and the title “Her Royal Highness” 22 years ago, when she started as a self-employed person. In 2019, the princess and the royal house came to the conclusion that she should not use the princess title in commercial activities, after she had been criticized for just that. In 2022, it became clear that Princess Märtha Louise will no longer represent the royal house. Guidelines were also laid down for how the princess and Durek Verrett can operate commercially. – Princess Märtha Louise must support herself, while she has previously received criticism for exploiting her royal status. A difficult balancing act, says Lundgren. Followed by TV team Princess Märtha Louise and Durek Verrett have recently been observed several times with a camera team that has followed them closely. In the run-up to the wedding, they have taken the TV team with them on the red carpet at Elle-fest, on a preparatory visit to Geiranger and on a boat trip on the Oslofjord. When Princess Märtha Louise and Durek Verrett set out on a boat trip in the Oslo Fjord this summer, they were accompanied by a TV crew including producer Rebecca Chaiklin. Photo: PHOTORUNNER AS / FRANK EVENSEN As far as news knows, the team consists of, among others, a photographer and a sound technician who has previously worked with films and documentaries for Netflix, HBO and Prime Video, among others. In addition, director and producer Rebecca Chaiklin is part of the team that has followed the couple, as far as news knows. Chaiklin is already behind, among other things, the Netflix documentary “Tiger King”. Princess Märtha Louise and Durek Verrett have themselves been secretive when asked about the TV team. – Interesting, isn’t it, said Princess Märtha Louise smiling when she was asked a question by TV 2 at the Elle party in June, without wanting to reveal anything. – Is it Netflix? – You have to wait and see, answered the princess. It has not yet been confirmed whether the TV crew or the production company following the princess and Verret before the wedding are working on behalf of Netflix or others. In an application for permission for drone filming of the wedding in Geiranger on 31 August, which news has seen, it appears that a documentary is being made about the relationship between Princess Märtha Louise and Durek Verrett, which will be broadcast on “the world’s largest streaming service”. It was Aftenposten that mentioned the application first. The princess and Verrett have been observed several times recently with a camera team following them, such as here in Oslo this summer. Photo: PhotoRunner AS / Frank Evensen TV 2 previously reported that press contact at Netflix, Elena Gonder, told the channel that it is not the streaming giant that is behind the project with the princess couple. news has repeatedly asked Gonder to elaborate on whether this is a denial that the recordings made by the team will be broadcast on Netflix. news has also asked for a denial or confirmation of whether Netflix has any rights in connection with the wedding. Gonder has not responded to news’s repeated inquiries about this. news has also been in contact several times with the PR manager for Netflix in the Nordics, Morten Steingrimsen. Nor has he answered news’s questions. Published 20.08.2024, at 16.08
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The British weekly Hello has rights to the princess wedding – news Norway – Overview of news from various parts of the country
