The Y in the “Hygge” logo is shaped like a glass. The glass can be associated with alcohol, Gjøvik municipality believes. – We serve dessert in that type of glass, replies chairman of Hygge, Ismaeil Ibrahim Wali. It does not help. The municipality believes the logo is in breach of the Alcohol Act. It must therefore be replaced within six weeks. Hygge in Gjøvik and Lillehammer had a turnover of approximately NOK 36 million last year, according to proff.no. The eatery in Hamar was established this year. Hygge in Gjøvik and Lillehammer had a turnover of approximately NOK 36 million last year, according to proff.no. The eatery at Hamar was established this year. OA reported the case first. – Losing trust in the municipality Hygge is a restaurant and bar chain with eateries in Gjøvik, Hamar and Lillehammer. Chairman Wali thought they had their way. Last autumn, when the name Hygge was to be used, he sent a sign application to the municipality. The application was approved. Five months later, they received a counter-notice from the municipality. Ismaeli Wali with a glass similar to the glass in the logo. He points out that it is not necessarily about alcohol. There are non-alcoholic cocktails, and Hygge uses this type of glass to serve ice cream in, he says.Ismaeli Wali with a glass that resembles the glass in the logo. He points out that it is not necessarily about alcohol. There are alcohol-free cocktails, and Hygge uses this type of glass to serve ice cream in, he says. – The reason we sent an application to the municipality was to get it approved. But then came the problems. Then you lose trust in the municipality, says Wali. He believes that the municipality should have been notified of this in connection with the application for signage. He also points out that Gjøvik municipality sponsors the aquavit festival. The festival has an aquavit glass as its logo. Other rules for festivals Assistant municipal director Marit Lium Dahlborg says that there are other rules that apply to festivals. She points out that the application that Hygge submitted was a pure building application that dealt with the sign’s size and location on the facade. – We can guide and give advice if we are asked about it, but in this case it is a pure building case application that has been submitted and which has had nothing to do with the grant application itself, says Marit Lium Dahlborg. – We can guide and give advice if we are asked about it, but in this case it is a pure building case application that has been submitted and which has had nothing to do with the debenture application itself, says Marit Lium Dahlborg. – Couldn’t the building department at the same time assess whether the content of the sign was in breach of the Alcohol Act? – We cannot demand that. The donor is responsible for familiarizing himself with the guidelines that apply to marketing and advertising. Cost: NOK 2 million Three restaurants. 80 employees who need work clothes with a new logo. Everything from signage to carrier bags and menus must be replaced. Wali is waiting to find out what it will cost them to change the logo. He fears that the total cost could end up being up to NOK 2 million. 🤨 What do you think? 👀 Is it that dangerous, then? 🍸 Good! Alcohol advertising is not allowed in Norway! 👍🏼 This was the last straw! 😤 Uh, everything you care to care about 🤷🏾 Show result Gjøvik municipality and Hygge recently reached an agreement. Hygge must change the logo, but can phase out other material continuously when it is time to order new ones. – Complicated regulations Wali is still dismayed by the upcoming extra expenses. But he is glad that they don’t have to change the logo on everything at once, because that would have been too tough financially. However, he would like the public sector to be more consistent, and to explain the rules in a simpler way. Ismaeli Wali says that the type of glass that resembles the Y in the logo is used for dessert in the restaurants. Ismaeli Wali says that the type of glass that resembles the Y in the logo is used for dessert in the restaurants. He points out that the municipalities in Hamar and Lillehammer have not reacted to the logo in the same way as Gjøvik. In Hamar municipality, Ann Helen Lysgård states that they have had an application in connection with facade signage in the past. They have not decided on the content of the logo. According to Mats Ellingsen in Lillehammer municipality, they are assessing the sign against the alcohol law. They have not reached a conclusion yet.
ttn-69
The alcohol law means that Hygge must change its logo – news Innlandet – Local news, TV and radio
