What is the main finding of the TD Cowen research paper regarding Strategy’s impact on bitcoin prices? How do Strategy’s purchases compare to the overall bitcoin market in terms of volume? What does the correlation coefficient suggest about the relationship between Strategy’s bitcoin buys and BTC prices? How does the relationship between bitcoin mining and Strategy’s purchases challenge the notion of upward price pressure? What have been the financial gains for Strategy’s shareholders as a result of its bitcoin investments?
Despite its growing footprint as a major corporate holder of bitcoin (BTC), Strategy’s large-scale purchases of the cryptocurrency appear to have little, if any, influence on its price, according to a research paper by TD Cowen. The findings published Monday challenge a popular theory among skeptics — that Strategy’s aggressive buying spree is helping prop up bitcoin’s value, and that without its continued demand, prices would falter. But based on the data, that argument doesn’t hold much weight, the analysts said.
A Big Buyer, But a Small Slice of the Market
Strategy recently issued another 1.8 million shares under its at-the-market (ATM) offering, raising an additional $842 million in net proceeds. The funds were used to purchase 6,556 bitcoins, boosting the firm’s bitcoin yield this quarter by 1% to 12.1%. However, when measured against the broader bitcoin market, these purchases are just a drop in the bucket.
According to the TD Cowen analysis, Strategy’s bitcoin buys have typically accounted for just 3.3% of weekly trading volume on average. Over the past 27 weeks, the company’s total activity amounted to 8.4% of volume — but this figure was skewed by a handful of weeks where its buying briefly surged past 20%. In eight of those weeks, Strategy didn’t buy any bitcoin at all.
“Our conclusion is that in most periods, it doesn’t appear plausible that Strategy’s purchases could have had a sustained, material impact on the price of bitcoin,” TD Cowen analysts wrote.
Correlation? Not Much.
The analysis further tested the relationship between Strategy’s bitcoin purchases and market prices — and found it to be statistically weak. The correlation coefficient between Strategy’s weekly bitcoin buy volume and BTC price at week’s end came in at just 25%. When comparing purchases to weekly price changes, the correlation rose only slightly to 28%.
Given a correlation coefficient close to 0 suggests no or weak correlation, these results indicate little to no link between Strategy’s actions and short-term market movements — let alone any kind of sustained price influence, the paper said.
What About Outpacing Miners?
Another common critique is that Strategy frequently purchases more bitcoin than is mined in a given period, implying it’s creating upward price pressure. While technically true, the analysis shows this argument misunderstands how the bitcoin market works.
Over the past six months, secondary bitcoin trading has outpaced mining volume by nearly 20 times. Even removing Strategy’s purchases from the equation, secondary market activity still exceeds new supply by 17 times. In that environment, miners and buyers alike are price takers — not setters.
“As we have seen, its purchases represent a very small percentage of total bitcoin trading volume; thus the idea that it is somehow having a profound or even notable impact on bitcoin price action seems incongruous, to us,” TD Cowen said.
Building Value, Not Hype
While Strategy’s influence on the bitcoin market may be overstated, the value it’s generated for shareholders is harder to ignore.
Last week’s purchases created an estimated incremental gain of 5,281 bitcoins, bringing quarter-to-date gains to nearly $600 million. Since the beginning of 2023, Strategy has increased its bitcoin holdings by 306%, while only expanding its fully diluted share count by 94% — a strong showing for a company using bitcoin as a strategic treasury asset.
With $1.53 billion in remaining ATM capacity and board approval for a larger share authorization, Strategy is well-positioned to continue this strategy — without disrupting the very market it’s betting on.
“We expect Strategy will continue to drive positive BTC Yield for the foreseeable future. While BTC Yield will likely fall to the extent bitcoin continues to rise in price, the dollar value of incremental gains from Strategy’s Treasury Operations could remain highly advantageous to shareholders,” the analysts wrote.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
Strategy’s (MSTR) Bitcoin (BTC) Buying Spree Has Minimal Impact on Prices, TD Cowen Says
In the intricate world of cryptocurrency investments, the actions of institutional players often send ripples through the market, influencing trading volumes, liquidity, and, ultimately, prices. One such player that has been in the spotlight is MicroStrategy Incorporated (MSTR), a business intelligence firm that has aggressively accumulated Bitcoin (BTC) over the past few years. Despite its significant purchases, recent analyses from TD Cowen suggest that these buying sprees have had a minimal impact on Bitcoin’s prices, raising questions about market dynamics and the influence of institutional investment on cryptocurrency assets.
MicroStrategy’s Bitcoin Acquisition Strategy
MicroStrategy made headlines in 2020 when it became one of the first publicly traded companies to adopt Bitcoin as a primary treasury reserve asset. CEO Michael Saylor has been a vocal advocate of Bitcoin, often referring to it as "digital gold" and arguing for its resilience as a hedge against inflation. Over the years, MicroStrategy has continuously accumulated Bitcoin, amassing tens of thousands of BTC, making it one of the largest corporate holders of the cryptocurrency.
As of late 2023, MicroStrategy’s Bitcoin holdings have reached nearly 150,000 BTC. Each time the firm announces a new purchase, the market typically buzzes with speculation about how this will affect Bitcoin’s price. Traditionally, large institutional purchases are thought to create upward pressure on prices, given the basic economic principle of supply and demand. However, the TD Cowen analysis suggests that the reality is more nuanced.
The Market Dynamics of Bitcoin
In its report, TD Cowen emphasized that despite MicroStrategy’s substantial investments, the overall effect on Bitcoin’s price has been relatively limited. There are several factors contributing to this phenomenon. Firstly, the sheer size of the Bitcoin market has grown immensely since its early days. With a market capitalization that now regularly surpasses hundreds of billions of dollars, large purchases from even significant players like MicroStrategy represent a smaller percentage of total trading volume compared to earlier years.
In addition, the Bitcoin market has matured, attracting a wider array of investors, including retail traders, other institutional players, and a growing number of sophisticated trading firms. This diversified market participation means that Bitcoin’s price is no longer solely reliant on individual buyers. As such, MicroStrategy’s purchases can be absorbed more readily within the broader market without resulting in substantial price impacts.
Market Sentiment and Volatility
Another crucial element in understanding the limited price impact of MicroStrategy’s buying actions is the current sentiment around Bitcoin. The cryptocurrency market is characterized by high volatility, influenced by numerous factors including regulatory news, macroeconomic conditions, and technological advancements. This volatility often overshadows the effects of any single institutional purchase.
Additionally, as Bitcoin has entered a more established phase in the financial landscape, institutional investors are increasingly focusing on profit-taking strategies, employing hedging measures, or diversifying their crypto portfolios. Amidst this trend, the impact of MicroStrategy’s strategy has become diluted, as traders and investors respond to other immediate market cues rather than reactively adjusting their positions based solely on MicroStrategy’s announcements.
Bitcoin Market Institutions and Liquidity
The depth of liquidity in the Bitcoin market has also grown significantly. Liquidity refers to how easily an asset can be bought or sold in the market without affecting its price significantly. Today, multiple exchanges facilitate Bitcoin transactions, while derivative markets allow traders to speculate on price movements without needing to hold the underlying asset itself. This liquidity means that large purchases or sales can be executed with modified effects on price compared to a decade ago, when Bitcoin was a nascent asset subject to greater fluctuations from singular market activities.
Despite MicroStrategy continuing to accumulate Bitcoin—reportedly seizing upon lower price points to enhance its holdings—the broader liquidity dynamics and expanding market participation have led to a more stable price environment. According to TD Cowen, rather than creating significant upward pressure, MicroStrategy’s repeated purchasing has simply been one of many factors influencing Bitcoin’s trajectory.
Conclusion
MicroStrategy has certainly played a pivotal role in the institutional adoption of Bitcoin, but as TD Cowen’s analysis indicates, its sustained buying spree may not dramatically impact Bitcoin prices in the way that earlier significant moves might have. The evolving market landscape—marked by increased liquidity, diversified investor profiles, and sophisticated trading strategies—means that while MSTR’s actions are significant, they are but one thread in the complex tapestry of Bitcoin pricing.
For investors, this serves as a reminder of the importance of considering the multifaceted nature of cryptocurrency markets, rather than relying on the moves of any single entity. With a growing understanding of market dynamics and the forces at play, investors can better navigate the volatile waters of Bitcoin investment in an era where institutional interest continues to rise.
TD Cowen analysts have observed that Strategy’s (MSTR) recent purchasing spree of Bitcoin (BTC) has had a minimal impact on the cryptocurrency’s prices. Despite MSTR’s significant acquisitions, the broader market dynamics and investor sentiments seem to play a larger role in influencing Bitcoin’s value. This indicates that while institutional buying, such as MSTR’s, reflects confidence in Bitcoin’s long-term potential, it may not necessarily lead to immediate price increases, as other factors continue to shape the market landscape.

