Taylor Swift, who was named Person of the Year last year by Times Magazine, made history a few days ago when she won the Grammy for Album of the Year for the fourth time in her career. The artist’s enormous popularity and relationship with NFL star Travis Kelce has now put the sporting aspect in the shade ahead of Sunday’s Superbowl. With the help of her huge fan base, Taylor Swift can contribute to the viewership record for this year’s Super Bowl. Photo: Alex Brandon / AP A love story To explain why the pop idol has such a big influence on this year’s Superbowl, music journalist Pia Skevik in news points out that what we see is a love story unfolding before our eyes. – The world is starved for adventure. It has been far too long since the US has experienced a truly sweet “American Sweethearts” story. The unlikely love story between a star in the music world and a sports hero, says Skevik. Music journalist at news Pia Skevik. Photo: news Hysteri Several of Taylor Swift’s followers have started following the games in the NFL this season. The Swift fever in the NFL has led to records in both viewing figures, as well as ticket sales and supporter effects. Now “everyone” is wondering if she will be present when her boyfriend tries to win the Superbowl for the third time. Skevik is not surprised that a Swift hysteria has arisen in the NFL. – There is no doubt that this is Taylor’s era, literally. And after all, American football is big business. That the NFL pounces on her popularity and success is not particularly surprising. The more they show her, the more the viewing figures, merchandise sales and sponsorship income increase, she says. – Taylor Swift is simply good for business right now, Skevik points out. Taylor Swift made history at the Grammy Awards earlier this week when she won the award for album of the year. Photo: Mike Blake / Reuters Can appear The pop artist, who plays sold-out concerts in Tokyo in the next few days, has so far neither denied nor confirmed that she will appear at the year’s big highlight in American sports. Skevik, for his part, believes that Swift will appear. – To put it this way, if she doesn’t show up, I think it’s because she and Travis have agreed that she won’t show up. Personally, I think she will show up. I think she is so in love that she can’t help it, she says. Writing the history books himself Swift’s NFL boyfriend, Travis Kelce, himself had to answer questions about the Taylor Swift phenomenon, as well as her effect on NFL viewers earlier this week: – She is writing the history books herself now. “She has definitely brought a lot of new viewers to our sport,” he said during a press conference ahead of the Superbowl. Travis Kelce had to answer questions about the influence his girlfriend, Taylor Swift, has on NFL viewers. Photo: Reuters The Kansas City Chiefs meet the San Fransico 49ers in the Superbowl on Monday night at 00:30 Norwegian time. The 49ers are barely the favorites, but quarterback Patrick Mahomes and the Chiefs are in the finals for the fourth time in five years and are chasing their third title since 2020.
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Taylor Swift raises interest in this year’s Superbowl – news Culture and entertainment
