– Spellemann is a cultural and music institution in Norway. The fact that Nettavisen and Amedia will now be media partners is seen as a declaration of confidence and a great opportunity. This is what Christian Thu, sales director Amedia, says in a press release on Tuesday morning. After 50 years, the Spellemannsprisen on traditional TV is over. For the past 15 years, the program has been shown on news. – Through the collaboration with Amedia and Nettavisen, we hope to reach an even wider audience in every part of Norway, through local and central channels. We believe local anchoring will be good for both nominated artists and the public, says Erlend Gjerde, chairman of Spellemann. This year’s music gala, which starts on 4 April, will now be streamed on Nettavisen and Amedia’s channels with soft drink brand Pepsi as main sponsor. Amedia is the largest publisher of local newspapers in Norway. Which artists are nominated this year will be announced on Thursday this week. .
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