– Hi, I’m Billie. I just wanted to introduce myself. Message me for advice on anything, says “Billie” in a video on Instagram. She looks identical to Kendall Jenner, but don’t be fooled. All the content on her Instagram profile is created with artificial intelligence. “Billie”‘s profile only has 148,000 followers on Instagram, but over 13 million have seen the latest video the AI influencer posted. Video: Screen video from instagram @yoursisbillie Paid 5 million dollars The company Meta has now created 28 virtual influencers that you can both follow and chat with on social media. The profiles use the faces of celebrities such as Paris Hilton, Charlie D’Amelio, Kendall Jenner, Snoop Dogg, and YouTuber MrBeast (Jimmy Donaldson). According to The information, Meta has paid one of the celebrities up to $5 million for a six-hour photo shoot and for the right to use their face for the AI profiles. All the profiles have different interests – everything from exercise and food to manga and make-up. Meta writes that it should be possible for everyone to find an AI bot that suits them. Youtuber Jimmy Donaldson, better known by his alias MrBeast, is the face of the KI profile “Zach.”Tiktoker Charli D’Amelio’s face is used for the KI profile “CoCo.”Rapper Snoop Dogg’s face now also belongs to the KI profile “Dungeon Masters.” The AI profile “Amber” has the face of Paris Hilton. The American NFL player Tom Brady is the face of the AI profile “Bru.” Korean-American celebrity chef Roy Choi is the face of the profile “Max.” British author Jane Austen, who died in 1817, has been resurrected as a virtual influencer. Hard to tell it’s not real – Isn’t that one of the Kardashian sisters? Or wait, it’s not her, says Johan Rønneberg (23). – But it looks really real then, says Anna Josefine Viken (24). The students are surprised when they realize that they are looking at AI bots and not Kendall Jenner. Anna Josefine Viken (24) and Johan Rønneberg (23) are studying a master’s in work and organizational psychology at NTNU in Trondheim. They agree that some of the AI profiles look more real than others. Photo: Kristine Sandnes / news – I’m not sure if I would follow such a profile. I hope the answer is no, but it could soon be yes, says Viken. Several of the KI profiles ask their followers to ask them for advice. This makes the students skeptical. – We’ve used Chat GPT before and then I often think the answers are pretty stupid, says Rønneberg. Viken finds it frightening that AI technology has become so personalized. She believes the AI profiles will automatically gain more trust when they have a face you already know. – It is easier to “lower your guard” for what is known. If young children see pictures and videos of celebrities, in addition to being able to chat with them, then they can easily be influenced, says Rønneberg. Would you follow one of these AI influencers? AI-Influencers never get tired – It is not uncommon for people to establish parasocial relationships with celebrities, i.e. to have a close relationship with someone who does not know you. And Meta can take advantage of this, says Marita Skjuve. She is a SINTEF researcher and has, among other things, researched how people develop relationships with chatbots. – This can be entertaining, but I am quite skeptical about AI profiles entering platforms where people basically interact with people. Marita Skjuve is also skeptical that an AI influence does not get tired like an ordinary person, and can thus face an even more unattainable ideal. Photo: Sunniva Linjord / news According to Skjuve, it can be easy to forget that you are talking to artificial intelligence when the technology is so similar to reality. Now she is excited about whether the profiles will be able to gain enough trust to influence. – It is also possible that people will not trust the influencers because it is technology. But if they manage to establish some kind of relationship with their followers, then I think the influence can potentially be quite large. news has tried to get in touch with Meta for a comment, but we have not yet received a reply.
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Snoop Dogg and Kendall Jenner among the celebrities who become AI influencers from Meta – news Trøndelag – Local news, TV and radio
