Several advertisements for own book in “own” newspaper – news Culture and entertainment

If you scroll from top to bottom on subjekt.no, you will pass seven large and small advertisements for the book “Cancel me if you can”. The book was written by Danby Choi, who is also the editor-in-chief of Kulturavisa, and was published in October. Tellef S. Raabe is researching media economics at SNF at the Norwegian School of Economics. He thinks advertising in his own newspaper is unfortunate. – It is unfortunate because the editor-in-chief earns money per book sold. It is advertising for a product that benefits him directly, he says. Media researcher Tellef S. Raabe. Photo: Frode Berg Raabe highlighted the number and size of the advertisements. – If it had been an advertisement, I might not have reacted, but when the advertisements are so large that they fill the entire screen of my large PC at work several times, I think I am strange. Subject is one of the largest cultural newspapers in the country. – It would be natural for them to register the book with an external notifier. So far, Subject has not done that, he says. – Openbert within Raabe assumes that Danby has not been involved in the advertising space, and says he assumed that the advertising space was not given away for free. This is confirmed by Mats Flåten to the online newspaper Journalisten. He is the sales manager at Subjekt. He says that the publisher Aschehoug has received a quantity discount on the same terms as other advertisers. One of the seven advertisements on Subjekt.no on Wednesday. Danby Choi did not have the opportunity to comment on the case to news, but refers to the interview with Journalisten. It says that he has had nothing to do with the advertising agency. – These are branded ads, there are no editorial spaces and I do not control advertising spaces. I don’t understand why a media researcher problematizes something that is so obvious inside. When asked if this can do anything to the trust in Subject, he answers no. – And I did not accept the speculation. This is clearly branded advertising space. The media researcher, for his part, has no doubts. – I would question whether it is right to use Subjekt’s editorial platform to market this product at all.



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