Helping children affected by the war in Ukraine is one of the projects Save the Children will launch, but they also want to help children affected by the war in Syria, South Sudan, Congo and Rohingya children who have fled Myanmar. Broadcasting manager Vibeke Fürst Haugen is very pleased with this year’s award. – The fundraising council has found a good and very relevant purpose for the TV campaign in 2023. I am absolutely sure that people here at home will support an action that sheds new light on the desperate situation of the world’s far too many children affected by war , says Fürst Haugen. – The war in our immediate area has shown the gruesome face of the war, says Håkon Mathiesen who is the leader of news’s fundraising council. – Among the millions of war victims worldwide, children are often the most vulnerable. In its application, Save the Children has clear and concrete projects that will help tens of thousands of children to a future without war, says Mathiesen. – This is a day of joy for Save the Children, says Secretary General Birgitte Lange of Save the Children. – Contributing to a future for the children of war must be one of the most common things we can do, she says. She points out that war and conflict deprive children of their rights, children are forced to flee, are recruited to armed conflict, raped and married off, are separated from their families and are not allowed to go to school. Fourth TV campaign for Save the Children The TV campaign in 2023 will be the fourth to be awarded to Save the Children. They last had the TV campaign in 2003. By awarding the TV campaign to Save the Children, a large international organization is getting the campaign. “Giving a future to the children of war” they have set as a motto for TV action in news in 2023. With the help of the money collected, they hope to create a safe environment for the children – safe families, safe schools and safe communities. Read: The application to Save the Children to get the TV campaign on news 2023 Around 250 million TV campaign under the auspices of news is often called the world’s largest charity. The campaign has developed into a national boost for a good cause. Since the start in 1974, more than eight billion kroner has been collected through the TV campaign, converted to the current kroner value. In recent years, the fundraising amount has been around NOK 250 million. The number of applicant organizations has been fairly stable from year to year, and generally there have been between 12 and 15 organizations that have applied to be awarded the TV campaign in news in the individual year. Council secretary Erik Skarrud in the Fundraising Council, who manages the TV campaign in news, says that many of the same applicants return year after year. – It is perhaps not so strange when we know the scope and size of what is often called the world’s largest charity. It takes a well-functioning apparatus to handle such a large fundraising campaign and the large amount that is collected, says Skarrud. A total of 15 applied for the TV campaign on news in 2023. MSF in 2022 MSF and their sister organization DNDi have been awarded the TV campaign on news 2022.
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